CONCEPT DICHTBIJInteractive Local News & Relevant InformationCombine the Skills of the Professional Journalist &Wisdom of the AmateurSelf sufficiant & Collaborative outside/inside TMGNo editorial freedom without focus on business
ACTIVITIES DICHTBIJLocal JournalismCommunity managementLocal SalesContent Production for TMGServices for Local Business
PRODUCTS DICHTBIJFree Local news on desktop, mobile, app, paperUser Generated Content on all platforms12 different themes, commercially and editoriallyLocal services like jobs, real estate, local agenda
FACTS & FIGURES (1)Founded in 201180 regions, 45 of which with editorial & sales staff2,5 million unique visitors pm, 20 million pageviews,1/3 of visits is mobile120,000 newsletter subscriptions75,000 followers on social media140 employees135,000 registered contributors (“meeschrijvers”)250,000 articles (photos/videos included) per year
20 MILLION PAGEVIEWSPageviewsIncidentsPicturesRegional NewsSportscarsGoing OutRest
FACTS & FIGURES (2)20 million pageviews per month;5 million on articles about accidents & incidents4 million on other regional and local news6 million on picturesThe rest on various themes (cars, agenda, going out,sports, etc)Only about 10% of the pageviews go to UGC (25% of thecontent)
“MEESCHRIJVERS” ON DICHTBIJMeeschrijvers (contributors) can upload content withoutbarriersThe only thing you have to do is fill in an account, log inand off you go.The community manager will check & curate all UGC
EXAMPLE: ARTICLE OF A MEESCHRIJVER1.833 Local Pageviews28 CommentsKeys to success:Relevant topicVideo / pictureLinks to more informationWritten in an activist way
EXAMPLE: ARTICLE OF A MEESCHRIJVER68 comments8,328 local pageviewsKeys to success:Relevant local contentAnimals always clickWritten in an authenticwayCall to action
EXAMPLE: ARTICLES OF A LOCAL ADVOCATE6 articles10,000+ pageviewsDirect action frommunicipalityKeys to success:Relevant local contentPowerful call to actionReal, authentic angerSimple solution offered
EXAMPLE: ARTICLE OF A MEESCHRIJVER6,450 pageviews23 commentsKey to success:“Popular demand”Well documentedRecognizableInvolved writing
EXAMPLE: PICTURES BY MEESCHRIJVERS2,623 pageviewsBig hit on FacebookKey to success:Call to action: “send usyour rainbow pictures”Everyone saw thisEverybody likes to bepublishedCompetition!
EXAMPLE: CROWD SOURCED NEWSThe Garbage Map:Hundreds of tips &articlesMap received20,000 clicks in firsttwo weeksMunicipality reactsand takes action
EXAMPLE: SERIES OF A MEESCHRIJVER“Tijger” in the city forrest:Every week one article25 articles in totalWe might publish a book
EXAMPLE: SERIES OF A MEESCHRIJVERNo journalists allowed inrefugee camp(Groningen)20 Stories from withinthe campBiased, non-journalistic,but authenticScoops day after day
EXAMPLE: COMMENTS THAT SOLVEMuseum exposed asvisitor-unfriendlyMuseum takes action
EXAMPLE: PRAISE FROM THE COMMUNITYCommunitymanageris part of thecommunity4 articles bymeeschrijvers at herbirthday
IS DICHTBIJ A SUCCESS?BUT IS DICHTBIJ A STABLE SUCCESS?COMPARED TO1 YEAR AGO: YES!HARDLY. . .
GARANTEES FOR THE FUTURE?Only if we succeed for ourselves:Break even in 2013New business models as an add-on to displayNew (related?) local activitiesUseful for other parts of TMGFitting in the company’s (and shareholders’) strategy
www.dichtbij.nlhttp://dodebomen.nlFacebook.com/dodebomenFrankfurt, 19 Juni 2013Bart Brouwers@firstname.lastname@example.orgThank you for yourtime!