Updated Info: Marcel Louidort Boynton Beach, FL 2016 Office Hours: Monday and Friday from 9:00 A.M. to 6:00 P.M. Tuesday, Wednesday, and Thursday from 9:00 A.M. to 5:00 P.M., and Saturday from 9 A.M. to Noon TABLE OF CONTENTS Section Name                                                                                                                      Page Number Agency Vision & Mission                                                                                Our goals for Year 1 Agency Market Analysis           Market Demographics Agency Community RelationshipS Plan Agency Analysis Building An Agency Capital investment agency office management plan marketing agency production goals 30-60-90 Day plan Agency Compensation Projections input expenses Sheet input production Sheet income summary Sheet book of business summary sheet AGENCY VISION AND MISSION Our Agency Vision Our Mission Statement OUR GOALS FOR FIRST YEAR List your high-level goals for the office.  Examples of these goals include Ambassador Travel, Top 100 New Agents and/or excelling at Territory / Market promotions. The Agent: The Team: Our Office Facility: Our Customer Service: AGENCY MARKET ANALYSIS Market Demographics Discuss the demographics and growth opportunities in the prospective Agency locations.  How will this market research affect the Agency?  What specific customer needs have you identified? Note:  Community is the local market; Market Area is broader, ie: the county in which your community is located. Primary Market Area: Demographic Analysis Community Micro Market Market Area Macro Market Population                                                    Population Trends                           Number of Households                  Home Ownership Rate                   Median Housing Cost                     Median Income                                Language Other Than English     Market Factors State Farm Household Penetration Auto Penetration Fire Penetration Agency Community Relationships Plan Communicating With and Involving Team Members How will you utilize your team members to build your brand and presence in your community/market area? Monitoring Community Relationships How will you measure your involvement and impact in the community?  What strategies will help to maintain and build relationships in your community? Agency Analysis Summarize your Agency Analysis by identifying the most important aspects of your business situation.  Record your agency and market Strengths, Weaknesses, Opportunities & Threats/Competitor Analysis below. STRENGTHS WEAKNESSES · · OPPORTUNITIES THREATS / COMPETITOR ANALYSIS · · BUILDING AN AGENCY Capital Investment How much capital do you anticipate having accessible in the first 6 to 24 months.  How will investing in your Agency impact your other financial commitments.  It is recommended that you have 12 months of .

1. Updated Info:
Marcel Louidort
Boynton Beach, FL
2016
Office Hours:
Monday and Friday from 9:00 A.M. to 6:00 P.M.
Tuesday, Wednesday, and Thursday from 9:00 A.M. to 5:00
P.M., and
Saturday from 9 A.M. to Noon
TABLE OF CONTENTS
Section
Name
Page Number
Agency Vision &
Mission
Our goals for Year 1
Agency Market Analysis
Market Demographics

2. Agency Community RelationshipS Plan
Agency Analysis
Building An Agency
Capital investment
agency office management plan
marketing
agency production goals
30-60-90 Day plan
Agency Compensation Projections
input expenses Sheet
input production Sheet
income summary Sheet
book of business summary sheet
AGENCY VISION AND MISSION
Our Agency Vision
Our Mission Statement
OUR GOALS FOR FIRST YEAR
List your high-level goals for the office. Examples of these
goals include Ambassador Travel, Top 100 New Agents and/or
excelling at Territory / Market promotions.
The Agent:
The Team:
Our Office Facility:
Our Customer Service:

3. AGENCY MARKET ANALYSIS
Market Demographics
Discuss the demographics and growth opportunities in the
prospective Agency locations. How will this market research
affect the Agency? What specific customer needs have you
identified?
Note: Community is the local market; Market Area is broader,
ie: the county in which your community is located.
Primary Market Area:
Demographic Analysis
Community
Micro Market
Market Area
Macro Market
Population
Population Trends
Number of Households
Home Ownership Rate

4. Median Housing Cost
Median Income
Language Other Than English
Market Factors
State Farm Household Penetration
Auto Penetration
Fire Penetration
Agency Community Relationships Plan
Communicating With and Involving Team Members
How will you utilize your team members to build your brand

5. and presence in your community/market area?
Monitoring Community Relationships
How will you measure your involvement and impact in the
community? What strategies will help to maintain and build
relationships in your community?
Agency Analysis
Summarize your Agency Analysis by identifying the most
important aspects of your business situation. Record your
agency and market Strengths, Weaknesses, Opportunities &
Threats/Competitor Analysis below.
STRENGTHS
WEAKNESSES
·
·
OPPORTUNITIES
THREATS / COMPETITOR ANALYSIS
·
·

6. BUILDING AN AGENCY
Capital Investment
How much capital do you anticipate having accessible in the
first 6 to 24 months. How will investing in your Agency impact
your other financial commitments. It is recommended that you
have 12 months of your personal expenses set aside with access
to additional funding.
Agency Office Management Plan
Recruiting Plan
How many team members do you plan to have? What types of
recruiting do you plan in finding your team? Do you have a
growth strategy for increasing your team in the future? What is
your team member skill set requirements?
Agency Team Member Compensation Package
How will you compensate your team? Will you incorporate a
bonus/incentive program? If so, explain.
Team Member Training Plan
How will you train & develop your team?
Accountability & Team Meetings / Team Meeting :
Do you have specific production / sales requirements for your
team? (See the chart below)
How will you measure and hold your team accountable for

7. results? When & how often will you meet with your team?
What will be the focus of the meetings?
Agency Production Goals:
List your office production goals that match the Year 1 monthly
goals in your compensation simulator. This table will reflect
the distribution of your monthly goals for yourself as the agent
and each team member.
Product Name
Monthly Team Total
Agent
Team
Member
#1
Team
Member
#2
Team Member
#3
Annual Team Total
Auto
Fire

8. Life
Health
Bank Loans Credit Card Products
Bank Deposits –
Checking/Savings/CD’s
Mutual Funds

9. Marketing
How do you plan to tailor your sales and marketing strategies to
meet the needs of the market? Provide some specific examples
of sales and marketing tactics that you would employ. What is
your marketing and advertising breakdown?
Marketing/Advertising Breakdown
Marketing
Monthly Budget
Annual Budget
$
$
$
$
$
$
$
$
$
$
Year 1 Marketing Totals:
$
$

10. Agency Production Goal Strategies
Agency goals are the drivers of your business. These goals
should align with your Personal Goals. Some example goals are
listed below; do not feel obligated to use the ones provided and
please add any additional strategies if necessary.
Auto Goals and Strategy
The yearly objective is to write
new/reinstated autos per month or
annually. Specific Auto growth targets are
(ex. raw new, added cars, youthful and commercial)
1.
Fire Goals and Strategy
The yearly objective is to write
new/reinstated fire policies per month or
annually. Specific targets are…..
(Ex. H/O, renters, other personal lines policies and
commercial)
1.
Life Goals and Strategy
The yearly goal is to write/issue
policies with $
premium and average premium volume of $
per case. Specific targets are….
(Ex. Term Life, Whole Life and Universal Life)

11. Health Goals and Strategy
The yearly goal is to write/issue
policies with $
premium. Specific targets are….
(ex. Fortis, Long Term Care, Med Supp, new health HH)
SF Bank Product Goals and Strategy
The yearly goal is to book
deals/accounts per month or
annually. Specific targets are….
(ex. Deposits, loan products, credit cards)
Mutual Fund Goals and Strategies
The yearly goal is to book
accounts annually with an average account size of $
Specific targets are….
(ex. Account size, number of accounts)
Retention Strategies
How do you plan to sustain relationships with clients?
30-60-90 Day Plan
How do you plan to prepare 90 days prior to your opening?
What tasks will you be completing prior to your opening?

12. What do you anticipate doing 30-60-90 Days after your
opening?
COMPENSATION SIMULATOR in
www.SFRPX.com
(Print or insert the PDF documents)
Ø
Expenses Summary
Ø
Production Summary
Ø
Income Summary
Ø
Book of Business
Summary