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© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
LIVE WEBINAR
April 2019
How to survive
the Perfect Storm
International
Harmonization and
Lessons from Brexit
and the MDR
Arthur Brandwood and Grant Bennett
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
STORM WARNING
2017 2020
MDD
MDR
MDD Grace Period >?
MDRNB Designations
2018 2019
ISO 13485:2003 ISO 13485:2016
CMDCAS MDSAP
You are here!
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Agenda
Europe
• MDR 
implementation
• Brexit
Australia/APAC
• Recognising 
International 
Approvals
• MDSAP
USA
• 510k Changes
• Quality
• SaMD Pilot
Surviving
• Preparedness
• Strategy
• Communications
3
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
In 2011, Americans
Preferred Europe
“Northwestern University Survey Finds FDA
Predictability a Top Concern…”
Of US Companies:
• 4% approached FDA first
• 80% initially approached EU regulatory bodies.
• 65% of devices were CE-marked before receiving FDA
clearance.
http://www.prnewswire.com/news‐releases/northwestern‐
survey‐finds‐fda‐predictability‐a‐top‐concern‐among‐medtech‐
firms‐europe‐preferred‐for‐product‐approval‐122514653.html
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Then Europe Changed…
More Governance More Clinical Data
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
MDR Implementation
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
13months to go…
7
The waiting lists of some
notified bodies are running
up to 12-14 months, whilst
others are becoming more
selective in the type of clients
and scope of products.
Gert Bos
Q-Serve
“Our industry is prepared to submit product files 
to comply with the new Medical Device 
Regulation (MDR). However, we cannot do so. The 
new regulatory system is not ready to function”
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
There is also the question of
Brexit. Without agreement that
the UK stays connected to the EU
in a manner like Switzerland, it
will no longer have notified
bodies after March June 2019,
Erik Vollebregt
Axon Lawyers
Devices Sold in 
Europe
Devices Imported 
into Europe
50%
70%     
Devices CE 
Marked by UK 
Notified Bodies13months to go…
EU27 UK Source: BSi
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
CE as a Global Passport
9
Fast Track
Have Your 
Certificates Ready
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
CE (or GHTF) as a Global Passport
Singapore
• Expedited 
pathways for 
GHTF‐founder 
approved devies
Taiwan
• Expedited Class II 
review if both CE 
and FDA 
approved
Saudi Arabia
• Verification of 
GHTF member 
approval plus 
application audit
Malaysia
• Review of CE 
approval plus 
technical audit
Australia
• Accepts CE and 
now other 
jurisdictions
10
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Paths to Market - Australia
Australian 
Market
ARTG 
Registration 
Application
TGA Conformity 
Assessment
European CE 
Mark
OR
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
CE 
TGA 
More than
90%
of Devices Subject to
Australian TGA review
are registered based
on CE certification
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
IIb
III, AIMD
Is/m
IIa
ARTG
+ QMS 
Certificate
MDSAP
OR
Japan QMS 
Certificate
MDSAP
Product & QMS
Assessment
Application Audit
Product Assessment
PMA
Ninsho
510(k) 
or 
De novo 
License  
IV
License 
II
License 
III
Shonin
OR
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
US is improving
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
FDA changes
• No‐predicate 
submissions for 
lower risk devices
• De Novo program
510k program 
• Based around 
manufacturer 
competence
SaMD trial
• Emerging Global 
consensus on 
device Quality 
Systems and 
Audit 
QSR to ISO 13485 
(and MDSAP)
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Technical Convergence
Increasing 
emphasis on 
clinical evidence 
by FDA –
especially in De 
Novo submissions
European use of 
predicate 
comparisons in 
Clinical Evaluation
Convergence on 
Quality Systems
Common 
Consensus (ISO) 
standards
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
FDA’s Proposed Future SaMD PreCert program
17
“Potentially precertified
companies could market
their lower-risk devices
without FDA premarket
review or only a streamlined
premarket review based on
the company's
precertification level
and IMDRF risk
categorization.”
This is starting to look like Conformity Assessment!
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Surviving the Storm - Regulatory
Core Technical File
• Consensus Standards based
• Adapt to each jurisdiction
• Clinical Evidence is Paramount
Proactive Postmarket
• Gather data
• Monitor trends
• Act!
Regulatory Intelligence
• Standards and State of the Art
• Changing requirements
• Act!
18
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Clinical Evidence is Paramount
Review of Risk 
Assessment
Postmarket 
Clinical 
Follow Up
Review of 
Clinical Data
Clinical 
Literature
Predicate 
Comparisons
Clinical 
Studies
Postmarket 
Data
19
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Surviving the Storm - Commercial
Market Strategy
• What are the commercial 
imperatives
Regulatory Strategy
• The Art of the Possible
Communicate
• Internally
• Customers
• Investors
20
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Time for Q&A...
Think of something later? Ask us by email...
help@brandwoodbiomedical.com
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
Documentation
Deconstructed:
Understanding the
Technical file
Good documentation is about doing it once.
We explore how to use the Design Controls to
build a core Technical File, and to use it to
create DHF, DMR, Design Dossier and
regulatory filings such as 510(k) and PMA.
22 May (US) 23 May (Australia)
22
© 2019 Brandwood Biomedical www.brandwoodbiomedical.com
https://www.brandwoodbiomedical.com/ @arthurbrandwood https://www.linkedin.com/in/arthurbrandwood/
https://www.linkedin.com/company/559736
You Tube Channel Brandwood Biomedical or
https://brandwoodbiomedical.com/training-videos/

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How to survive the Perfect Storm – International Harmonization and Lessons from Brexit and the MDR