01What is your firstmemory you can linkback to being attractedto design?Paul loved to draw at school.His report card said: “Paul would do better if heapplied himself and stopped drawing”.
02What is your generalperception of thecurrent state of thedesign industry?Where it is: Elitist but also cheap. It is mixed.Where is it moving: Graphic design is moving.into a social space. But it’s confused.
03Are the fundamentaldesign principles being lostwith the advancementof technology?The design look is changing but the designprinciples are the same.
04How have advancementsin today’s technologyaffected Brandrally?It has produced opportunity.
05How to do you thinksocial media (especiallytwitter) has impactedthe industry?It is now a part of what we do. You don’tnecessarily have to be active, you justhave to understand it.
05.5Twitter andSocial Mediaamongst students:He loves that DCA pushes Twitter andencourages us to get involved.Paul’s advise: Name your account in aprofessional manner. Do not have aname like: “superradawesomesexydude1000”
06Stock images versushiring a photographeror illustrator?Stock libraries are easy and convenient.Will contract a photographer/illustratorwhen a project is very specific.
07Good and badcharacteristics ofdesign graduatesin Brisbane?Good: Willing and eager to learn.Bring life and energy to the industry.Bad: Expect to be taught on the job.Struggle to adapt to live client’sneeds and budget.
08How do you thinkBrisbane comparescreatively to otherAustralian capital cities?Really well. Everyone wants to be in Melbourne.Everyone thinks hipsters are cool.We charge more than Sydney, we have morestudios and we have more work coming in.
09Outside of Australia,are there any citieswhere you know designand creativity thrives?Hell Yeah.Sweden and all of Scandinavia.
10Any advice forgraduating students?1. Tailor your application.2. Go for what you like.3. Be friendly.4. Don’t use Microsoft word for your resume.5. Choose studios just like you would choose your boyfriend or girlfriend.6. Most studios don’t advertise.7. You’re not a junior designer, You’re a designer.
11Your thoughts on SelfPromotional pieces?They are usually wanky and self absorbed.Need to be targeted and specific to a brand.Be selective, “it’s about targets not missiles”.
12Do you think aninternship is vital?Internships are loosing their value“You don’t get taught, you just fill a seatand get paid in burritos”. However Jackiewas ok with this.
13Does your studiohave any traditionsor secret rituals?Cupcake Mondays
1. Tailor Your Approach2. Future Plans3. TWITTER, TWITTER, TWITTER