How do we reach out to HR, Admin, and procurement managers in a way that establishes credibility and emphasizes OfficeYes’ USP?

1. Building ROI for B2B segment - OfficeYes

2. Business challenge
How do we reach out to HR,
Admin, and procurement
managers in a way that
establishes credibility and
emphasizes OfficeYes’USP?

3. Our solution
Personalized Lift Branding

4. • We identified Gurgaon Cybercity as
an optimal location for branding
elevators, due to it having a high
concentration of large offices.
• As the salespeople of OfficeYes were
effectively the brand’s ambassadors,
we also chose to use them as the
models in the creatives.

5. The elevator
branding creatives,
featuring the actual
employees on the
right hand side.

6. Clear mention of USP
Product Display
Us vs. Others: OfficeYes
is better than our
competitors
CRM: We used mobile
marketing to trace
individual leads and
final conversion

7. Results
Using actual OfficeYes
salespeople as the
models in the
communication
established credibility
for the brand and
familiarity for old and
new clients, apart from
getting incoming leads.