Business Challenge: To convince a client that was previously spending huge budgets on print ads (1 crore + on jacket cover ads in TOI across editions) to switch to social ads and get better reach at a fraction of the cost.

1. Delivering relevant & yet massive reach via
social media

2. To convince a client that was
previously spending huge
budgets on print ads (1 crore +
on jacket cover ads in TOI
across editions) to switch to
social ads and get better reach
at a fraction of the cost.
Business Challenge

3. With a clever combination
of copy, creatives and
intelligent targeting we
were able to deliver
exceptional reach via a far
more targeted medium
than print.
Our solution

4. Results: Using social ads we reached more
than 65% of TOI’s readership across India. At
around 9% of the previous cost, our posts were
seen by 5 million targeted people.