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Born and Bred
- 1. Team: Born and Bred on NC Maggie Barber Alex Cebula Ryne Holmes Hannah Peterson
- 2. Agenda • History • Current Brand Analysis • “Aspire to be...NC” Brand Proposal • Brand Components • Conclusion
- 3. Esse quam videri “To be, rather than to seem” History Rooted in Progression Public Education Innovation Equality
- 4. Unclear North Carolina Brand
- 7. Aspire to be…Intellectual Leader in Early Education • NC ranks 4th in pre-kindergarten quality • Insures children have skills to succeed in school High Achieving Public K-12 Schools • #1 in National Board Certified teachers • Average SAT scores exceed national average Outstanding Higher Education • Tuition is below the national average • Nationally renowned universities
- 8. Aspire to be…Intellectual Benefits of NC Education Prepared kindergartners Exemplary students Diverse and affordable higher education Excellent Workforce
- 10. NC workers 36% more productive Low cost of living Low cost of doing business EST, common business time zone Proximity to many major markets Financial incentives Aspire to be…Innovative
- 11. Advanced Manufacturing Aerospace, aviation and defense Automotive Biotechnology, Pharma, Life Sciences Financial Services Green & Sustainable Energy Software & Information Technology Textiles Aspire to be…Innovative
- 12. • Companies headquartered in NC include: • Companies that originated in NC include: Innovative Companies in NC
- 14. “There may not be a more perfect place as far as a city goes. Amazing architecture. Friendly people. Amazing food. Beautiful mountains. Great music. Wonderful downtown. I can't say enough about Asheville.” –Matt O. Aspire to be…adventurous
- 15. "The Yadkin Valley is like a treasure hunt," says Kim Myers of Laurel Gray Vineyards. "Each winery is as distinct as its owner's tastes." Some reside in plush châteaus with dozens of employees, while others are so small you meet the proprietors at the tastings. Welcoming first-timers and sophisticates alike, all the stops are hospitable. -Southern Living Magazine Aspire to be…a wine connoisseur
- 16. “Big Boss makes some of the best beer in NC. Hell, it's some of the best beer I've ever had! With a location large enough to bottle beer, you're likely to find these beers all over the state of NC and on tap in several bars/restaurants too. You certainly won't be disappointed if you get one of these beers!” – Lindy P. Aspire to be…a microbrew lover
- 17. “Perfect place to bring visitors! Had some friends from out of state visit this past weekend and all I can say is...awesome! From whitewater rafting to rock climbing to walking on a thin wire 45 ft above ground...we left the whitewater center feeling like we conquered the world” –Jessica D. Aspire to be…a thrill seeker
- 20. A NC Fan Aspire to be…
- 21. Aspire to be…a fan of College Sports 18 NCAA Division I Programs Great Athletes Duke/UNC Rivalry
- 22. 0 5 10 15 20 25 30 35 40 45 50 Number of Appearances Division I School NCAA Men's Basketball Tournament Appearances by North Carolina School Aspire to be…a March Madness Fan
- 23. Aspire to be…a fan of NASCAR
- 24. NFL Minor League Baseball NHL Pro Soccer NBA Aspire to be…a fan of Professional Sports
- 25. Aspire to be…HERE! Education Business Opportunities Vacation Spots Sports Entertainment
Editor's Notes
- Current motto adopted in 1893 is Esse quam videri (To be, rather than to seem). (Origin: “[N]ot nearly so many people want actually to be possessed of virtue as want to appear to be possessed of it.“) History of innovation and progression. UNC= first public school in 1789 Orville and Wilbur Wright were first in flight in 1907 in Kitty Hawk, NC. Leader in civil rights movement
- What comes to mind when think of NC? 42% of respondents did not think of anything specific about North Carolina, “which means we don’t have a dominant identity”. “A Better Place to Be” is unknown Need stronger branding
- Report Card on American Education, NC ranks 7th among the 50 states + district of columbia (the highest state ranking in the south east, Florida-12, Virginia-26, GA-27, Alabama-34, TN-44, MS-48, SC-50 Diverse and affordable means to higher education: The Research Triangle is home to some of the most educated and talented people in the world, with 53 percent of our population holding a bachelor’s degree or higher. With the highest concentration of PhDs in the nation, the combined knowledge assets of the region provide unparalleled resources to North Carolina companies, universities, and area entrepreneurs. According to the U.S. Census Bureau, September 2009 (Raleigh-Durham-Cary-Chapel Hill CSA) -- we have the 6th highest percentage of adults with doctorate or professional degrees. Makes a pipeline of intelligent workforce http://www.thrivenc.com/whync/education http://www.rtp.org/choose-rtp/triangle-region/workforce-education
- Report Card on American Education, NC ranks 7th among the 50 states + district of columbia (the highest state ranking in the south east, Florida-12, Virginia-26, GA-27, Alabama-34, TN-44, MS-48, SC-50 Diverse and affordable means to higher education: The Research Triangle is home to some of the most educated and talented people in the world, with 53 percent of our population holding a bachelor’s degree or higher. With the highest concentration of PhDs in the nation, the combined knowledge assets of the region provide unparalleled resources to North Carolina companies, universities, and area entrepreneurs. According to the U.S. Census Bureau, September 2009 (Raleigh-Durham-Cary-Chapel Hill CSA) -- we have the 6th highest percentage of adults with doctorate or professional degrees. Makes a pipeline of intelligent workforce http://www.thrivenc.com/whync/education http://www.rtp.org/choose-rtp/triangle-region/workforce-education
- Financial incentives: (http://www.thrivenc.com/incentives/financial)
- RYNE Potentially talk about Education before this slide Transition with the idea that our universities, community colleges, and training programs provide a continuous stream of workers that have globally demanded skills in knowledge-based enterprises
- Durham Performing Arts Center (DPAC) ranked 4th among top US entertainment venues Blumenthal Performing Arts Center (Charlotte, NC)
- Best beginner surfing locations in the Southeast: Corolla Beach (Corolla, NC) Wrightsville Beach (Wilmington, NC) Top 10 Beaches in United States, Forbes- Cape Hatteras, NC (8)
- Duke/unc rivalry Facts about sports teams 188 NCAA Basketball Tournament Appearances Talk about location of each – college sports in all parts of state
- 9 Teams 2 AAA Teams Won Stanley Cup in 2006