Model of Educational Technology

1. รูปแบบการสอนของ
Bergman and Moore
และ Diamond
โดย
นายบดินทร์ แว่วสอน
นิสิตปริญญาเอก ปร.ด.เทคโนโลยีและสื่อสารการศึกษา
รหัส 56010562002
6 กันยายน 2557

2. เสนอต่อ
รศ.ดร.เผชิญ กิจระการ
รศ.ดร.สุทธิพงศ์ หกสุวรรณ
อ.ดร.มานิตย์ อาษานอก
อ.ดร.ฐาปนี สีเฉลียว
รายงานนี้เป็ นส่วนหนึ่งของรายวิชา
0503 910 Systems Technology and Educational Development
ภาคเรียนที่ 1 ปี การศึกษา 2557
คณะศึกษาศาสตร์ มหาวิทยาลัยมหาสารคาม

3. งาน 2.4
• งานชิ้นที่ 2 รายงานคนที่ 4
• รายงานมี 3 ไฟล์ คือ
–1 เอกสาร word
–2 powerpoint เต็ม
–3 powerpoint print out for present

4. Bergman and Moore Model
4x6 majoys and connection

5. (Gustafson and Branch, 2002, 32-33)

6. Overview
• The Bergman and Moore Instructional Design
Model is a product based model, published in 1990, to
help production managers direct large-scale multi-
media projects. This model guides the user towards a
“big picture” approach to project development
through the meticulous organization of the project’s
paper flow (deliverables). The stated goal of the model
is to produce quality interactive multimedia products
independent of the technology used to create them.
Due to the model's specialization, it is important to
mention that Bergman and Moore

7. • As previously mentioned, the Bergman and
Moore model is designed to aid multi-media
project managers in organizing the document
flow of the project. The model itself is divided
into six key phases, each of which comprises
of three like sub-phases. The six main phases
of the models are analyze, design, develop
produce, author and validate. Each of these
six phases have the following three sub
phases; input, deliverables and evaluate.

8. 1Analysis
• The analysis phase, like all the other phases begins
with an in-depth look at the input, which in this phase
is the project proposal. Throughout the analysis phase,
the project manager is attempting to understand the
true objective of the project, spending time and
resources to do an alternative analysis of the problem
that he or she has been employed to solve through the
production of the multi-media product. The deliverable
of the analysis phase is the application description
document. This document serves as the project
manager’s general overview of the project from which
detailed design will be developed. The final step in the
analysis phase is the evaluation.

9. 2Design
• After sponsor approval, the project manager guides
the production team into the design phase. Having the
same three sub-phases as the analysis phase, the design
phase begins with a review of the input, which in this
case is the application description documentation from
the analysis phase. From here, the project manager
facilitates the creation of a detailed design document
that separates the project into its sub-projects. The final
part of the design phase is once again an evaluation of
the design deliverables. This evaluation sub-phase is
important to the production of a high quality product,
and is accomplished within the design team, through
peer-review and assessment from industry leaders.

10. 3Develop
• In the development phase, the entire project is
described on paper where the goal is to create
documents. During the input analysis of the project
manager helps the production team combine the
application description and the design documentation
into a comprehensive production flow chart. The flow
chart is further developed into a storyboard for the
entire project helping the project manager achieve
cohesion between all of the projects and sub-projects.
The deliverables of the development phase is the
producible documents which when given to the
appropriate developers will be constructed into actual
multi-media content.

11. 4Produce
• The production phase is where the scripts, story boards,
artwork etc. become tangible media. If done correctly,
the previous phases will make the production of the
media both time and cost-friendly. The production
phases is to, of course, analyze the input. To this point,
many new faces have joined the production teams and
this analysis is the point where everyone is put on the
same page in preparation for the production of the
media. The deliverables include the independent media
projects such as audio, video and graphics. The
production phase is the fastest and most expensive part
of the project where changes at this point can be very
costly, hence the extensive pre-production phases.

12. 5Author
• Following the production of the many individual sub-
projects, the authoring phase is where these sub-
projects are combined into the final form, tested and
tuned according to the documentation created in
previous phases. Referencing the application
production manager achieve consistency and quality in
the final product. The deliverable of the authoring
phase is a rendition of the project that is as close to
the final product as possible. At this time the project
manager will facilitate internal final reviews within the
production along with semi-formal external peer
review and target audience reviews. Extensive review
is the goal of the validation phase.

13. 6Validate
• The final phase of the Bergman and Moore model for
managing interactive video/multimedia projects is the
validation phase. In this phase the multimedia product
is put through rigorous testing to prove that the
developed media meets the the objectives set out by
the project sponsors. Through formal audience reviews,
taking place in environments similar to the those
intended for the final product, the production team is
able to show that the objective goals for the project
have be addressed. The deliverables of the validation
phase is a list of recommended improvements for the
project along with a validation report which describes
the projects effectiveness based on the review process.

14. Input …………… Deliverables Evaluate
3 Sub
Replay
Model

15. Replay
Model

16. Diamond Model
Two phases
Political and
social issues
existing on
the campus
and within
academic
departments
are critical

17. (Gustafson and Branch, 2002, 54-56)

18. http://www.thenationalacademy.org/about/principals.html

22. Two phases of design
• 1. Phase One: Project Selection and Design
• The feasibility and desirability of the project are
examined.
• An ideal selection of the projects is made.
• An operational plan is developed with
consideration of the existing constraints.

23. • 2. Phase Two: Production, Implementation, and
Evaluation
• Development of each unit includes a seven-step
process: determining objectives, design of evaluation
instruments and procedures, selecting the
instructional format and examining existing
materials, producing new materials or modifying
existing materials, coordinating logistics for
implementation, and a full scale of implementation
including evaluation and revision

24. The characteristics of Diamond Model
• Emphasis on matching decision on whether to
engage in instructional development to
institutional as well as instructional issues
• Emphasis on the assurance of faculty
ownership of the instructional development
• Emphasis on the needs for a formal
organizational support

30. ขอบคุณทุกท่านรับชมรับฟัง
คุณเยี่ยมมาก