2. ABOUT PAYTM
PayTM is an e-commerce platform
Owned by One97 Communications
PayTM is an acronym for “Pay Through Mobile”
Started by offering Mobile Recharge and Utility Bill
Payments
Now offers a full market place to consumers on its
mobile app
They have 180 million Registered Users and 75
million orders per month
3. ONE97 – THE PARENT COMPANY
Founded 2010
Headquarters Noida, Uttar Pradesh
Founder Vijay Shekar Sharma
Investors ANT Financial Service Group,
Ratan Tata(Personal Investment),
Alibaba Group, Mediatek,
Sapphire Venture,
Silicon Valley Bank etc.
4. PRODUCT LINE
Mobile and its
Related
Accessories
Electronics
Men's and
women's fashion
Apparels
Cars and Bikes
Accessories
Sports
Accessories
Home and
Kitchen
Equipments
Automobile
Accessories
Baby, Kids and
Children Toys
Gifts & Flowers
6. ADDITIONAL SERVICES
.
• Movie Ticket Booking
.
• Hotel Booking
.
• Flight Ticket Booking
.
• Bus and Train Ticket Booking
.
• Providing Industrial Supplies
.
• Booking of Cars and Bikes with Exclusive Offers
7. PAYTM WALLET – THE BEST SERVICE
•RBI Approved
•Safe & Easy to use
•Any Time Any Place
to pay for your
purchases
•Save money with
Cash Back Offers
•Add money using Net
Banking, Credit/Debit
Card
•Send & Pay to Peer
8. PAYTM BUSINESS MODELS
Online Travel
Agency
Booking
Listing &
Convenience
Fee
Web Portal
Mobile
Wallet
Payment
Integration
9. BUSINESS MODEL FOR ONLINE MARKET PLACE
List sellers for selling their products
Get shoppers browsing through product
categories
Customer buys the desired product
Sellers has to ship the product to the
customer
Seller gets the agreed price for the product
less the commission charged by PayTM
10. PAYTM REVENUE MODELS
Advertising Revenue Model
Subscription Revenue Model
Advance Payment Model
Commission Revenue Model
Transaction Revenue Model
11. CURRENT MARKETING SITUATION
Review of Competitors
Its major competitors are Freecharge, Flipkart, Amazon, Snapdeal etc..
Product Review
Based on customer reviews & ratings we can understand the contribution of mobile recharges on
PayTM income.
Market Description
Market include all the Internet Users and Smartphone Users. Keeping in mind the global mobile
world, PayTM is compactible with all possible platforms including android, iOS & windows.
12. SWOT ANALYSIS
STRENGTH
•Huge population in the Target Segment
•Early mover advantage
•Simple and Credible Process of Payment
•More number of Merchants & Users than Competitors
•Universal compatibility of App & Website in all platforms
WEAKNESS
•Overloaded Site and Slow Servers
•Increasing number of Unsuccessful Payments
•Huge extensions to the core business
13. OPPORTUNITIES
•Increasing awareness of app among people
•Increasing usage of internet in daily needs
•Exponential growth in online shopping in recent
times
THREATS
•Highly capable competitors
•Connectivity problems in many areas
14. CONCLUSION
Electronic cash scheme, offers users, ability to pay
retailers & other consumers on the internet as well as in
the high street, over the phone & from home.
Cost effective as it only involves payee & payer.
As PayTM gaining credibility and creating public
awareness & educate peoples, enables them to
capitalize the global market(global reach) .
As e-commerce market is booming rapidly we can
expect more companies in the near future.
