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 Attention is the cognitive process of
selectively concentrating on one aspect of
the environment while ignoring other things.
 Attention a process of psychological
selectivity ,involves an adjustment of the
body and its sense organs.
 Attention shifts from one object to another .
 A/c Ross – “ attention is a process of getting
in an object of thoughts clearly before the
mind”.
 A/c Dumville – “ attention is the concetration
of consciousness upon one object rather
than upon another .”
 Attention is focusing of consciousness on a
particular object.
 It is constantly shifting.
 It’s selective.
 It’s a state of preparedness or alertness.
Attention
Non
volitional
volitional
Enforced
Spontaneou
s
implicit explicit
 Nonvolitional or involuntary attention –
Its aroused without the play of will.
Non volitional attention can be aroused by our
instincts as also by our sentiments.
For example- a mother’s attention towards her
crying child ,sudden loud noise .
 Attention is volitional or voluntary it calls forth
the exercise of will . Usually in such type of
attention , we have a clear –cut goal before us
and for its accomplishment we, with all our
efforts , make ourselves attentive .
 For example – attention paid at the time of
solving an assigned problem of statistics
answering question in examination hall ,
consulting the railway time table at the time of
starting for a railway journey .
 Besides the two types mentioned above , there
is a third type , the habitual or nonvoluntary
attention . Habitual attention is different from
voluntary attention because habitual attention
has no need for a will as the latter does.
 For example – a student pays voluntary
attention to study in the beginning but it is
gradually transformed into habitual attention is
in between voluntary and involuntary types of
attention .
 Objective factors :-
 Intensity
 Size
 Repetition
 Movement
 Change
 Systematic form
 Novelty
s
 Subjective factors- one who is interested in
gardening may be attracted by the new kind
of flower or plant which does not have any
striking objective qualities of the seven
categories mentioned previously .
 They depend on their interest or general
mood, their deeper affections, aspirations
,etc .
 Division of attention
 Shifting of attention
 Span of attention
 The word ‘perception’ from the latin
‘perceipio’ meaning ‘receiving’ collecting
,action of taking possession ,apprehension
with the mind or senses .
 It is a complex process by which people
select , organize , and interpret sensory
stimulation into a meaningful picture of the
world .s
 Perception is the method by which people
take all sensations they experience at any
given moment and interpret them in some
meaningful fashion .
 Perception has some individually to it .
 Perception is the interpretation of the
meanings of sensation . While seeing a rose,
the various sensations of color , smell , touch
, etc. are aroused .
 It’s a first stage of receiving stimulus .
 Unity and continuity
 Attention
 Persistency with varied efforts
 Free adaptation to varying conditions
 Learning by experience
 Reproduction in perception
 Proximity or being near in space.
 Similarity
 Continuity
 familiarity
 Illusions – an illusion is a wrong or mistaken
percpetion for e.g. a rope is taken as snake
in dark.
 Hallucinations- perceive a figure or an object
purely without any stimulus .
 Cognition is the term given to those internal
processes such as thinking , learning
,problem solving , remembering, and
perceiving cognitive psychology is
concerned with the study of mental process
involved in knowledge and can be defined as
an approach to psychology .
 A/c to RS Woodworth learning of a new act
is an addition to the person’s store of
experiences .
 Or
 Learning as a change in behaviour resulting
from repeated practice , where both the
enviroment and the behvaiour and the
behaviour interact to produce the learned
change .
 A- ATTITUDE
 S-SKILLS
 K- KNOWLEDGE
 The principle modes of learning:
 Learning through imitation.
 Learning through conditioned response
 Learning through trial and error
 Learning through insight
 In imitation the children copies the behavior
of another person,habit,manners,and ways
of adults.
 In imitation the learner exactly copies the
behavior of another person without
understanding or thinking.
 The main characteristics of learning through
imitation are-
 Performs activity after seeing
 Imitator does not know earlier the activity to
be imitated.
 Learner exactly copies the activity performed
before him .
 It was proposed by Pavlov . Conditioned
response or conditioned reflex is one of the
important processes of learning .
 In his work on gastric secretion that a dog
salivated not only ,when food was placed in
its mouth but also at the sound of footsteps
of the person coming to feed it ,even though
the dog could not see or smell the food .
 Before conditioning
Food salivation
Bell with food salivation
After conditioning
Bell salivation s
 The principle of classical conditioning are as
follows-
 Acquistion
 Extinction
 Generalization
 Discrimination
 Factors determining conditioned response
are as given below-
 The effect of the motives .
 Time relation of the two stimuli
 Repetition of the stimuli
 Absence of the disturbing stimulus
 The principle of classical conditioning can be
used-
 Developing good habits
 Breaking of bad habits
 Training of animals
 Developing attitude
 Use in pscyhotherapts
 It was given by “Thorndike”
 It is given in 3 laws –
 Law of effect
 Law of frequency
 Law of recency
 It was developed by a group of gestalt
psychologists Kurt koffka ,and etc who
conducted that the individual learns by his
ability known as insight and not by blind trial
and error .
 a/c to Gestalt a person can deduce the
solution by insight if he perceives the
situation as a whole .
 Memory is a neuro chemical process
mediated by the brain that accounts for the
capacity to retain and retrieve information .
 Memory is defined as the ability of an
organism to store ,retain and subsequently
retrieve the information .
 Memory – is special ability of our mind to
conserve or store what has been previously
experienced or acquired through learning .
 The brain structures are critical to the
formation of memories :-
 The medial temporal lobe
 Certain diencephalic nuclei
 Basal forebrain
 Theory of general memory functions .
 Information processing theories
 Levels of processing theories .
 Theory of general memory functions – its
has three distinct process of memory
(encoding –the processes of receiving
sensory input and transforming into form,
storage – the process of actually putting
codes information into memory ,and retrieval
– the process of gaining access to stored )
 Information –processing theories – A/c to
Richard Atkinsons memory starts with a
sensory input from the enviorment .
 Levels of processing theories – incoming
information an be worked on at different
levels on analysis , the deeper the analysis
goes, the better the memory .
 It can be divided into stages for the purpose
of understanding
 Sensory input –input received through
sensory channels such as vision ,hearing or
touch .
 Short term memory – memory store where it
is held for 20-30 seconds .
 Long term memory – from rehearsal buffer
,days ,weeks, years .
Sensory
input
Sensory
register
STM (20-30
SEC)
WORDS
EVENTS
ANYTHING LEARNT
 Personal characteristics such as age ,
gender differences ,development .
 Food and supplements
 Drugs and chemicals
 Exercise
 Emotions
 Environment
 Clinical conditions
SENSROY
REGISTER
SHORT TERM
MEMORY
LONG TERM
MEMORY
APPROXIMATE
DURATION
FOR VISION
,UPTO ABOUT 1
SEC, FOR
HEARING -5 SEC
UPTO 30 SEC BUT
IT VARIES
,DEPENDING
NUMBER OF
FACTORS
DAYS ,MONTH
,YEAR OR LIFE
TIME
CAPACITY REALTIVELY
LARGE –UPTO AT
LEAST 16 ITEMS
7 ITEMS OR
CHUNKS UNDER
MOST
CONDITIONS
VERY LARGE NO
LIMITS
TRANSFER
PROCESSES
ATTENTION AND
RECOGINTION
ITEMS ATTENDED
TO AND
RECOGINIZED
REHERSAL ITEMS
APPROPRIATELY
REHEARSED
MOVE TO LONG
TERM MEMORY
TYPES OF
INFORMATION
STORED
COPY OF INPUT SOUNDS ,VISUAL
IMAGES ,WORDS
AND SENTENCE
PRIMARY
MEANINGFUL
,LIKE
EVENTS,SOME
IMAGES
MAJOR REASON DECAY OF TRACE DISPALCMENT OF INAPPROPRIATE
 Forgetting has positive and negative values in life . it is great
blessings to mankind . The process of forgetting washes away sad
and shocking experience from the mankind.
 In psychology , an organism’s ability to store , retain and
subsequently retrieve information is known as ‘memory’ . In recent
decades , it has become one of the principal pillars of a branch of
science called cognitive neurosciene,an interdisplinary link
between cognitive psychology and neuroscience.
 It take place because of three causes.
 Atrophy through disuse
 Interference and
 Retroactive inhibition .
 Factors operating at time of learning - strength
of original learning ,nature of material , method of
learning,learning under abnormal conditions ,speed of learning.
 Factors operating after learning – decay /trace ,displacement
theory ,retriveal ,interference theory ,motivated forgetting .
 Amnesia –forgetting due to disease conditon –bilogical
amensia,psychological amnesia .
 Techniques to improve memory
 Pulling it all together
 The funnel approach
 Organizing through meaning and association .
 Vivid association
 Active learning
 Visual memory
 Talk it out
 Visualize yourself teaching the material .
 Method of loci ,
 Rhyming
 Narrative stories
 Chunking
 Thinking is a mental activity that goes on in the
brain when a person in processing information –
organizing it and communicating it to others .
 The quality of human life and the welfare and
progress of the human race depend to a large
extent on our capacity to think .
 Meaning of thinking – thinking is a behavior
which is often implict and hidden and in which
symbols i.e images ideas and concept are
ordinarily employed .
 Thinking is an activity concering ideas
 Thinking is the organization and
reorganization of current learning in the
present circumstances
 Thinking is the perceptual relationship which
provides for the solutions
 Thinking is higher mental process
 Emotions
 Suggestion
 Supervision
 Prejudice
 Perceptual or concrete thinking
 Conceptual thinking
 Creative thinking
 Logical thinking
 Problem solving
 Convergent vs divergent thinking

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Cognitive behaviour

  • 1.
  • 2.  Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.  Attention a process of psychological selectivity ,involves an adjustment of the body and its sense organs.  Attention shifts from one object to another .
  • 3.  A/c Ross – “ attention is a process of getting in an object of thoughts clearly before the mind”.  A/c Dumville – “ attention is the concetration of consciousness upon one object rather than upon another .”
  • 4.  Attention is focusing of consciousness on a particular object.  It is constantly shifting.  It’s selective.  It’s a state of preparedness or alertness.
  • 6.  Nonvolitional or involuntary attention – Its aroused without the play of will. Non volitional attention can be aroused by our instincts as also by our sentiments. For example- a mother’s attention towards her crying child ,sudden loud noise .
  • 7.  Attention is volitional or voluntary it calls forth the exercise of will . Usually in such type of attention , we have a clear –cut goal before us and for its accomplishment we, with all our efforts , make ourselves attentive .  For example – attention paid at the time of solving an assigned problem of statistics answering question in examination hall , consulting the railway time table at the time of starting for a railway journey .
  • 8.  Besides the two types mentioned above , there is a third type , the habitual or nonvoluntary attention . Habitual attention is different from voluntary attention because habitual attention has no need for a will as the latter does.  For example – a student pays voluntary attention to study in the beginning but it is gradually transformed into habitual attention is in between voluntary and involuntary types of attention .
  • 9.  Objective factors :-  Intensity  Size  Repetition  Movement  Change  Systematic form  Novelty s
  • 10.  Subjective factors- one who is interested in gardening may be attracted by the new kind of flower or plant which does not have any striking objective qualities of the seven categories mentioned previously .  They depend on their interest or general mood, their deeper affections, aspirations ,etc .
  • 11.  Division of attention  Shifting of attention  Span of attention
  • 12.  The word ‘perception’ from the latin ‘perceipio’ meaning ‘receiving’ collecting ,action of taking possession ,apprehension with the mind or senses .  It is a complex process by which people select , organize , and interpret sensory stimulation into a meaningful picture of the world .s
  • 13.  Perception is the method by which people take all sensations they experience at any given moment and interpret them in some meaningful fashion .  Perception has some individually to it .
  • 14.  Perception is the interpretation of the meanings of sensation . While seeing a rose, the various sensations of color , smell , touch , etc. are aroused .  It’s a first stage of receiving stimulus .
  • 15.  Unity and continuity  Attention  Persistency with varied efforts  Free adaptation to varying conditions  Learning by experience  Reproduction in perception
  • 16.  Proximity or being near in space.  Similarity  Continuity  familiarity
  • 17.  Illusions – an illusion is a wrong or mistaken percpetion for e.g. a rope is taken as snake in dark.  Hallucinations- perceive a figure or an object purely without any stimulus .
  • 18.  Cognition is the term given to those internal processes such as thinking , learning ,problem solving , remembering, and perceiving cognitive psychology is concerned with the study of mental process involved in knowledge and can be defined as an approach to psychology .
  • 19.  A/c to RS Woodworth learning of a new act is an addition to the person’s store of experiences .  Or  Learning as a change in behaviour resulting from repeated practice , where both the enviroment and the behvaiour and the behaviour interact to produce the learned change .
  • 20.  A- ATTITUDE  S-SKILLS  K- KNOWLEDGE
  • 21.  The principle modes of learning:  Learning through imitation.  Learning through conditioned response  Learning through trial and error  Learning through insight
  • 22.  In imitation the children copies the behavior of another person,habit,manners,and ways of adults.  In imitation the learner exactly copies the behavior of another person without understanding or thinking.
  • 23.  The main characteristics of learning through imitation are-  Performs activity after seeing  Imitator does not know earlier the activity to be imitated.  Learner exactly copies the activity performed before him .
  • 24.  It was proposed by Pavlov . Conditioned response or conditioned reflex is one of the important processes of learning .  In his work on gastric secretion that a dog salivated not only ,when food was placed in its mouth but also at the sound of footsteps of the person coming to feed it ,even though the dog could not see or smell the food .
  • 25.  Before conditioning Food salivation Bell with food salivation After conditioning Bell salivation s
  • 26.  The principle of classical conditioning are as follows-  Acquistion  Extinction  Generalization  Discrimination
  • 27.  Factors determining conditioned response are as given below-  The effect of the motives .  Time relation of the two stimuli  Repetition of the stimuli  Absence of the disturbing stimulus
  • 28.  The principle of classical conditioning can be used-  Developing good habits  Breaking of bad habits  Training of animals  Developing attitude  Use in pscyhotherapts
  • 29.  It was given by “Thorndike”  It is given in 3 laws –  Law of effect  Law of frequency  Law of recency
  • 30.  It was developed by a group of gestalt psychologists Kurt koffka ,and etc who conducted that the individual learns by his ability known as insight and not by blind trial and error .  a/c to Gestalt a person can deduce the solution by insight if he perceives the situation as a whole .
  • 31.  Memory is a neuro chemical process mediated by the brain that accounts for the capacity to retain and retrieve information .  Memory is defined as the ability of an organism to store ,retain and subsequently retrieve the information .
  • 32.  Memory – is special ability of our mind to conserve or store what has been previously experienced or acquired through learning .  The brain structures are critical to the formation of memories :-  The medial temporal lobe  Certain diencephalic nuclei  Basal forebrain
  • 33.  Theory of general memory functions .  Information processing theories  Levels of processing theories .
  • 34.  Theory of general memory functions – its has three distinct process of memory (encoding –the processes of receiving sensory input and transforming into form, storage – the process of actually putting codes information into memory ,and retrieval – the process of gaining access to stored )
  • 35.  Information –processing theories – A/c to Richard Atkinsons memory starts with a sensory input from the enviorment .  Levels of processing theories – incoming information an be worked on at different levels on analysis , the deeper the analysis goes, the better the memory .
  • 36.  It can be divided into stages for the purpose of understanding  Sensory input –input received through sensory channels such as vision ,hearing or touch .  Short term memory – memory store where it is held for 20-30 seconds .  Long term memory – from rehearsal buffer ,days ,weeks, years .
  • 38.  Personal characteristics such as age , gender differences ,development .  Food and supplements  Drugs and chemicals  Exercise  Emotions  Environment  Clinical conditions
  • 39. SENSROY REGISTER SHORT TERM MEMORY LONG TERM MEMORY APPROXIMATE DURATION FOR VISION ,UPTO ABOUT 1 SEC, FOR HEARING -5 SEC UPTO 30 SEC BUT IT VARIES ,DEPENDING NUMBER OF FACTORS DAYS ,MONTH ,YEAR OR LIFE TIME CAPACITY REALTIVELY LARGE –UPTO AT LEAST 16 ITEMS 7 ITEMS OR CHUNKS UNDER MOST CONDITIONS VERY LARGE NO LIMITS TRANSFER PROCESSES ATTENTION AND RECOGINTION ITEMS ATTENDED TO AND RECOGINIZED REHERSAL ITEMS APPROPRIATELY REHEARSED MOVE TO LONG TERM MEMORY TYPES OF INFORMATION STORED COPY OF INPUT SOUNDS ,VISUAL IMAGES ,WORDS AND SENTENCE PRIMARY MEANINGFUL ,LIKE EVENTS,SOME IMAGES MAJOR REASON DECAY OF TRACE DISPALCMENT OF INAPPROPRIATE
  • 40.  Forgetting has positive and negative values in life . it is great blessings to mankind . The process of forgetting washes away sad and shocking experience from the mankind.  In psychology , an organism’s ability to store , retain and subsequently retrieve information is known as ‘memory’ . In recent decades , it has become one of the principal pillars of a branch of science called cognitive neurosciene,an interdisplinary link between cognitive psychology and neuroscience.
  • 41.  It take place because of three causes.  Atrophy through disuse  Interference and  Retroactive inhibition .
  • 42.  Factors operating at time of learning - strength of original learning ,nature of material , method of learning,learning under abnormal conditions ,speed of learning.  Factors operating after learning – decay /trace ,displacement theory ,retriveal ,interference theory ,motivated forgetting .  Amnesia –forgetting due to disease conditon –bilogical amensia,psychological amnesia .
  • 43.  Techniques to improve memory  Pulling it all together  The funnel approach  Organizing through meaning and association .  Vivid association  Active learning  Visual memory  Talk it out  Visualize yourself teaching the material .
  • 44.  Method of loci ,  Rhyming  Narrative stories  Chunking
  • 45.  Thinking is a mental activity that goes on in the brain when a person in processing information – organizing it and communicating it to others .  The quality of human life and the welfare and progress of the human race depend to a large extent on our capacity to think .  Meaning of thinking – thinking is a behavior which is often implict and hidden and in which symbols i.e images ideas and concept are ordinarily employed .
  • 46.  Thinking is an activity concering ideas  Thinking is the organization and reorganization of current learning in the present circumstances  Thinking is the perceptual relationship which provides for the solutions  Thinking is higher mental process
  • 47.  Emotions  Suggestion  Supervision  Prejudice
  • 48.  Perceptual or concrete thinking  Conceptual thinking  Creative thinking  Logical thinking  Problem solving  Convergent vs divergent thinking