This document provides information about digital billboard advertising options through Media Globalworth Tower, including details on two billboard screen locations in Bucharest, Romania. It describes the ability to access the advertising platform to run standard or contextual programmatic campaigns. Reports on campaign performance and invoices are available after completion. The publishing process involves uploading visuals, setting rules and schedules. Standard or contextual ads can be selected.

1. MORE
than BILLBOARDS
MEDIA.GLOBALWORTHTOWER.COM

2. LOCATION
BARBU VACARESCU
CALEA FLOREASCA

3. SCREEN INFORMATION - CALEA FLOREASCA
Resolution: 1920 x 1080 pixels
Size: 34.56 sqm
Slot Details: 10 seconds length
Play Frequency: 3 minutes
Running time: NON STOP
Weekly Audience Breakdown

4. SCREEN INFORMATION - BARBU VACARESCU
Resolution: 2400 x 360 pixels
Size: 86.40 sqm
Slot Details: 10 seconds length
Play Frequency: 3 minutes
Running time: NON STOP
Weekly Audience Breakdown

5. THE PLATFORM
ACCESS AND PERFORMANCE ADVERTISING
Book media on demand, when you need it, for as
long as you need it and where you need it.
Access to the platform gives you the power to
run performance oriented campaigns on our
OOH Billboards. From running simple standard
OOH advertising to running complex, contextual
programmatic campaigns, the decision is in your
hands. All our campaigns are backed by REAL
TIME DATA and made available to you once the
campaign is finished.

6. REPORTS INVOICES AND DETAILS
REPORTING
Once a campaign has been approved and is
running, the specifics of that campaign is found
in the DRIVE section. This includes the campaign
report, the schedule displaying when your
content is set to run and the invoice at the end of
the campaign.

7. PUBLISHING CAMPAIGNS
Publishing a Campaign is split in 3 steps:
1. Media Upload - upload as manny visuals
for your campaign as you need. Make sure
the visuals are formatted to the
specifications of the screen.
- Set the spot duration and frequency.
Exclusivity periods are also available but on
demand.
2. Set Rules - setting rules means setting
contextual programming. Select the main
visual for your campaign and set rules for
when the secondary content should play.
3. Set the schedule for your campaign to play
- the minimum unit is one hour. You can select
the exact time for your content to run, from 1
hour up to 30 days.

8. STANDARD OR CONTEXTUALStandard advertising
Not all content is meant to be contextual.
Sometimes all we need is exposure. In this
situation simply select your campaign visual and
disregard rules setting.
Contextual advertising
Our platform offers at no additional cost the
following contexts: Weather, Traffic, Time and
from this spring: Age, Gender, Mood and
Recurrence.
Additional context is also available on demand:
Wind direction, Air Quality, Temperature, Vehicle
recognition, and many more.
Additionally, we offer seamless integration with
any data source you prefer that can act as
unique triggers for you visuals and create one of
a kind campaigns.

9. SCHEDULINGSCHEDULING
The minimum time unit is 1 hour. The maximum
you can book in one order is 30 days.
We try to keep the content diversified and
relevant to the audience. This will increase
exposure results for the ads as well as reduce
banner blindness.
Negotiated discounts are applied before
publishing a campaign.

10. DISCOUNT POLICY
Once we know what you are interested in, we can provide a custom tailored
offer to match your needs.
Optionally, we can provide access to the platform for strictly on demand media
buying, thus eliminating the need for contracting and volume commitment.
Feel free to reach out to us with any of the options.

11. THANK YOU!
Bogdan Savonea
+40724014696
bogdan.savonea@thepolesociety.com
Yannis Katsarakis
+447765002111
yannis.katsarakis@gmail.com