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Including the Human in Humanitarian Big Data

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Talk given by Sara-Jayne Farmer to the Advertising Research Foundation's Industry Leaders' Forum, 2011

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Including the Human in Humanitarian Big Data

  1. 1. October 27, 2011Including the Human inHumanitarian Big DataUN Global PulseSara-Jayne Farmer
  2. 2. » UN Global Pulse Hunchworks System
  3. 3. The Problem 3
  4. 4. The Solution 4
  5. 5. 2008 – 2011: Information Gaps 5
  6. 6. Data Sources 6
  7. 7. Not knowing who, what, where 7
  8. 8. Give us Your Data (Results) 8
  9. 9. UN Global Pulse» Hunchworks System
  10. 10. Including Insight 10
  11. 11. What is Hunchworks» A hypothesis management system to detect weak signals» A tool to combine the strengths of humans and data mining tools (wrapped as intelligent agents)» A tool to post „hunches‟ about anomolous or interesting data and observations» A tool to engage and connect the global network of UN and international development field staff with analysts and decision makers» A tool to rapidly collect information about emerging situations 11
  12. 12. Hunch Mechanism» Detect an interesting “weak signal”» Hypothesize (make a hunch) about the nature of the signal» Share the hunch with your social graph» Attract related signals and evidence» Verify hunch by engaging communities of practice» Act» Use confirmed hunch to refine trust within the system 12
  13. 13. Connections 13
  14. 14. Trust 14
  15. 15. UN Global Pulse Hunchworks» System
  16. 16. Action 16
  17. 17. Environment 17
  18. 18. Thank You • http://www.unglobalpulse.org • @unglobalpulse 18

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