The Good, the Bad and the Ugly: a portrait of health social media trends and anti-vaccination.
This presentation was made for the Norwegian Knowledge Centre for the Health Service. Global Health Unit Open Seminar – 6th August 2013
In this presentation, we will introduce how social media is being used in transforming communication with patients. We will use study cases, such as the ‘zombi invasion’ organised by the CDC and online puzzles for biomedical research, to provide an overview of current trends. In addition, we will present research conducted at Norut (Northern Research Institute) about the challenges of finding trustworthy health social media. Our focus will be directed towards harmful online communities promoting anorexia as a lifestyle or anti-vaccination online groups.