The document discusses the impact of social engineering and misinformation on social media platforms, highlighting several popular Facebook groups and their engagement metrics. It outlines various methods and challenges associated with misinformation, including accidental untruths and deliberate disinformation. The piece also suggests a shift in internet ecosystems and potential new industries emerging around these issues.

1. They’re coming
for our brainz now
SJ, 2017

2. SOCIAL ENGINEERING
AT SCALE
Facebook group total_shares interactions number
of posts
word
count
Facebook.com/Blacktivists 103,767,792 6,182,835 500+ 15349
Facebook.com/Txrebels 102,950,151 3,453,143 500+
Facebook.Com/MuslimAmerica 71,355,895 2,128,875 500+ 6892
Facebook.Com/Patriototus 51,139,860 4,438,745 500+ 53782
Facebook.Com/Secured.Borders 5,600,136 1,592,771 500+ 53850
Facebook.Com/Lgtbun 5,187,494 1,262,386 500+ 15020

3. ECOSYSTEM: INTERNET

4. ENDPOINTS: WETWARE

5. VULNERABILITIES

6. CHANNELS

7. PAYLOADS
Misinformation Disinformation Abuse “Normal”
Accidental /
sloppy untruths
Deliberate /
focussed
untruths
Focussed
opinion / facts
Hate speech
Bullying
Doxxing
Everything else

8. THREAT LEVELS

9. RESPONSES

10. FAKE HUNTERS (IRMA)

11. ADTECH

12. MEDIA

13. POLITICS I

14. POLITICS II

15. POLITICS III

16. SOCIAL NETWORKS

17. HACKERS
Build stuff! Add extra machine learning!

18. USEFUL EARLIER WORK
(Those Darned Telegraph
Operators…)

19. BIG DATA’S FOURTH V

20. WIKIPEDIA

21. HACKERS, OSINT

22. AI AND AUTONOMY

23. THIS CHANGES INTERNET?

24. PEOPLE SHIFTS

25. FUNDING SHIFTS

26. BOTS AREN’T GOING AWAY

27. NEW HACK LAYER /
INDUSTRY FORMING

28. PROBABLY INCLUDES

29. SURVIVAL OF THE
TRUTHIEST?

30. THE END
@bodaceaca