Virtual Operations Support
& Digital Volunteering
“Like all technology, social media is neutral but is best put to
work in the service of building a better world.”
- @SimonMainwaring
1
@Epimetra
What is “Digital Volunteering”?
• Based on crowdsourcing
crowd•source /’kroud,sÔrs/ verb. 1. obtain (information or input
into a particular task or project) by enlisting the services of a
number of people, either paid or unpaid, typically via the Internet
(Example: Kickstarter)
• Leverages information from general public
• Usually involves core team of trusted agents
• Can be formally organized or spontaneous
2
@Epimetra
Example: American Red Cross
Digital Volunteers
• Digital Volunteers (“DigiVols”)
• (Soon-to-be) managed at the
chapter-level
• Track issues, answer questions and
provide resources for survivors
• National HQ – Washington, D.C.
Digital Operations Center for
Humanitarian Relief
• Staff support and coordinate
chapter operations
• Monitors for public relations issues
• Manages large social media posting
volume via Radian6
• Maintains control of main
@RedCross accounts
3
Images: Red Cross
@Epimetra
Example: FEMA “Tech Corps”
• Announced December 17, 2013
• Goal: Develop national network of skilled, trained technology
volunteers to assist with critical technology gaps
• 2 Tech Corps Liaisons (federal positions) within national
Incident Management Assistance Teams (IMAT)
• Coordinate with state, local, tribal or territorial leaders to identify
gaps and coordinate/connect with volunteer resources
• Pilot program set to
launch in 2014
4
@Epimetra
Other volunteer technical
communities
• Crisis Mappers
• Humanity Road
• Standby Task Force
• CrisisCommons
• Independent
SMEM-ers &
spontaneous
contributors
Potential uses for digital
volunteers
• Message amplification
• Monitoring & situation
awareness
• Rumor management
• Reconnaissance
• Mapping
• Post categorization
• Trend identification
5
@Epimetra
What is a ?
• VOST = Virtual
Operations Support
Team
• Support on-site
personnel (via the
Internet)
• Ease data burden &
prioritize messaging
Key points
• Not always volunteer
force
• Team Leaders report
directly to EOC, EM,
liaison, etc.
• Maintain effective span
of control
6
Image: vosg.us
@Epimetra
VOST Activation: CA Protests
• July 24, 2012
• Protests erupted after police
shooting of Manuel Diaz
• 9 volunteer team members
activated for VOST
VOST Mission
• Identify instigators
• Hashtag monitoring
• Identify opportunities for
safe fire suppression
• Monitor and identify
protest locations
• Inform police operations
• Communicate
intelligence to
liaison/EOC
7
@Epimetra
VOST Activation: Moore Tornado
• EF5 tornado on May 20
• Series of tornados
followed, May-June 2013
• 5-10 volunteers activated
by OKVOST
VOST Mission
• Identify damaged areas
& life safety issues
• Skywarn criteria
• Map blocked roads and
other access issues
• Monitor trends (power
outages, questions,
misinformation, etc.)
• Search for survivors (first
documented occurrence of
victim retrieval via Twitter
Advanced Search)
8
Huffington Post
@Epimetra
OKVOST Victim Retrieval
9
Victim identified on
Facebook, contact
initiated around
18:45, location
determined and
rescue coordinated
w/ on-scene assets
Tweet found using
geo-code search +
“trapped”
@Epimetra
Setting up a VOST
• Leadership
• Policies/Procedures
• Volunteer/Staff Handbook
• Application process
• Suggested training/expertise requirements
• Mobilization plan
• Team structure & accountability
• Incident reporting
• Internal communications
10
@Epimetra
VOST Member Profile
• Expertise:
• Social media
• Information
technology
• Community leadership
• Geographic
information services
• Amateur Radio
• Archiving
• General technology
• Requirements:
• Registered disaster
response volunteer
• Background check
• Basic FEMA & VOST-
specific training
• Credentialing
• Regular meetings
11
Identify these people FIRST,
then worry about this!
@Epimetra
VOST Structure
• Official affiliation
• Scalable
• Span of control
• Team objective
• Local and nonlocal team members
12
Image: vosg.us (Caroline Milligan & Scott Reuter)
@Epimetra
VOST Communications
Internal channels
• Message board  team
members, EOC personnel,
liaisons (Skype, other chat-
room)
• Group text/chat  team
activation (GroupMe)
• Collaboration  team info
sharing (Google Drive),
document sharing
(Dropbox)
• Activity Log & Workbook
External channels
• Twitter (news/questions)
 general public,
responders, community
leadership
• Facebook (questions) 
general public
• Other channels as
necessary or appropriate
(match with goals)
13
@Epimetra
SMEM
Planning “P”
Initial Meeting
EM/EOC Develop
Mission/Objectives
(Meet w/ Liaison
& Leads)
Team Leads
Brief Social
Team
Initial
Response &
Assessment
Incident Brief
Incident Event
Notification &
Alerting
Preparing
for Tactics
Meeting
Operations
Briefing
Workbook
Prep &
Organizing
Execute Plan,
Assess Progress,
Reevaluate
Monitoring & KPIs/
Objectives
New Ops
Period
Begins
Preparing for
Planning
Meeting
Planning
Meeting
Tactics
Meeting
VOST Activation
SMEM Strategy
Aligned w/ Platforms
Old Team: Brief New
Team on trends/issues;
Team Debrief
New Team: Review
Activity Log, Make
Tactical Adjustments
Workbook Created
VOST Members Given
Assignments Based on
Expertise & Priorities
(Modified ICS 204 Form)
Public Officials Briefing (EOC)
& Official Press Briefing (JIC)
Initial Hashtag &
Active Monitoring
Analysis
Passive Monitoring
(before/during event)
Reevaluation
of objectives,
monitoring,
outreach, etc.
14
@Epimetra
Virtual Operations Support
& Digital Volunteering: Review
• Digital volunteering & crowdsourcing
• Current examples of virtual technical communities
• Virtual Operations Support Teams (VOST)
• VOST structure
• VOST recommendations
• VOST activations
• Building your support network
15
@Epimetra
Other training/services available:
• Crisis Communications
• Emergency Management
• Technology
• Information Management
• Consulting
• Content Management
• Exercises/Evaluation
Christopher Tarantino, MEP CMCP
about.me/chris_tarantino
CEO – Epicenter Media & Training
christopherltarantino@gmail.com
@Tarantino4me | (585) 210-3011
THANK YOU!

Virtual Operations Support/Digital Volunteering

  • 1.
    Virtual Operations Support &Digital Volunteering “Like all technology, social media is neutral but is best put to work in the service of building a better world.” - @SimonMainwaring 1 @Epimetra
  • 2.
    What is “DigitalVolunteering”? • Based on crowdsourcing crowd•source /’kroud,sÔrs/ verb. 1. obtain (information or input into a particular task or project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet (Example: Kickstarter) • Leverages information from general public • Usually involves core team of trusted agents • Can be formally organized or spontaneous 2 @Epimetra
  • 3.
    Example: American RedCross Digital Volunteers • Digital Volunteers (“DigiVols”) • (Soon-to-be) managed at the chapter-level • Track issues, answer questions and provide resources for survivors • National HQ – Washington, D.C. Digital Operations Center for Humanitarian Relief • Staff support and coordinate chapter operations • Monitors for public relations issues • Manages large social media posting volume via Radian6 • Maintains control of main @RedCross accounts 3 Images: Red Cross @Epimetra
  • 4.
    Example: FEMA “TechCorps” • Announced December 17, 2013 • Goal: Develop national network of skilled, trained technology volunteers to assist with critical technology gaps • 2 Tech Corps Liaisons (federal positions) within national Incident Management Assistance Teams (IMAT) • Coordinate with state, local, tribal or territorial leaders to identify gaps and coordinate/connect with volunteer resources • Pilot program set to launch in 2014 4 @Epimetra
  • 5.
    Other volunteer technical communities •Crisis Mappers • Humanity Road • Standby Task Force • CrisisCommons • Independent SMEM-ers & spontaneous contributors Potential uses for digital volunteers • Message amplification • Monitoring & situation awareness • Rumor management • Reconnaissance • Mapping • Post categorization • Trend identification 5 @Epimetra
  • 6.
    What is a? • VOST = Virtual Operations Support Team • Support on-site personnel (via the Internet) • Ease data burden & prioritize messaging Key points • Not always volunteer force • Team Leaders report directly to EOC, EM, liaison, etc. • Maintain effective span of control 6 Image: vosg.us @Epimetra
  • 7.
    VOST Activation: CAProtests • July 24, 2012 • Protests erupted after police shooting of Manuel Diaz • 9 volunteer team members activated for VOST VOST Mission • Identify instigators • Hashtag monitoring • Identify opportunities for safe fire suppression • Monitor and identify protest locations • Inform police operations • Communicate intelligence to liaison/EOC 7 @Epimetra
  • 8.
    VOST Activation: MooreTornado • EF5 tornado on May 20 • Series of tornados followed, May-June 2013 • 5-10 volunteers activated by OKVOST VOST Mission • Identify damaged areas & life safety issues • Skywarn criteria • Map blocked roads and other access issues • Monitor trends (power outages, questions, misinformation, etc.) • Search for survivors (first documented occurrence of victim retrieval via Twitter Advanced Search) 8 Huffington Post @Epimetra
  • 9.
    OKVOST Victim Retrieval 9 Victimidentified on Facebook, contact initiated around 18:45, location determined and rescue coordinated w/ on-scene assets Tweet found using geo-code search + “trapped” @Epimetra
  • 10.
    Setting up aVOST • Leadership • Policies/Procedures • Volunteer/Staff Handbook • Application process • Suggested training/expertise requirements • Mobilization plan • Team structure & accountability • Incident reporting • Internal communications 10 @Epimetra
  • 11.
    VOST Member Profile •Expertise: • Social media • Information technology • Community leadership • Geographic information services • Amateur Radio • Archiving • General technology • Requirements: • Registered disaster response volunteer • Background check • Basic FEMA & VOST- specific training • Credentialing • Regular meetings 11 Identify these people FIRST, then worry about this! @Epimetra
  • 12.
    VOST Structure • Officialaffiliation • Scalable • Span of control • Team objective • Local and nonlocal team members 12 Image: vosg.us (Caroline Milligan & Scott Reuter) @Epimetra
  • 13.
    VOST Communications Internal channels •Message board  team members, EOC personnel, liaisons (Skype, other chat- room) • Group text/chat  team activation (GroupMe) • Collaboration  team info sharing (Google Drive), document sharing (Dropbox) • Activity Log & Workbook External channels • Twitter (news/questions)  general public, responders, community leadership • Facebook (questions)  general public • Other channels as necessary or appropriate (match with goals) 13 @Epimetra
  • 14.
    SMEM Planning “P” Initial Meeting EM/EOCDevelop Mission/Objectives (Meet w/ Liaison & Leads) Team Leads Brief Social Team Initial Response & Assessment Incident Brief Incident Event Notification & Alerting Preparing for Tactics Meeting Operations Briefing Workbook Prep & Organizing Execute Plan, Assess Progress, Reevaluate Monitoring & KPIs/ Objectives New Ops Period Begins Preparing for Planning Meeting Planning Meeting Tactics Meeting VOST Activation SMEM Strategy Aligned w/ Platforms Old Team: Brief New Team on trends/issues; Team Debrief New Team: Review Activity Log, Make Tactical Adjustments Workbook Created VOST Members Given Assignments Based on Expertise & Priorities (Modified ICS 204 Form) Public Officials Briefing (EOC) & Official Press Briefing (JIC) Initial Hashtag & Active Monitoring Analysis Passive Monitoring (before/during event) Reevaluation of objectives, monitoring, outreach, etc. 14 @Epimetra
  • 15.
    Virtual Operations Support &Digital Volunteering: Review • Digital volunteering & crowdsourcing • Current examples of virtual technical communities • Virtual Operations Support Teams (VOST) • VOST structure • VOST recommendations • VOST activations • Building your support network 15 @Epimetra
  • 16.
    Other training/services available: •Crisis Communications • Emergency Management • Technology • Information Management • Consulting • Content Management • Exercises/Evaluation
  • 17.
    Christopher Tarantino, MEPCMCP about.me/chris_tarantino CEO – Epicenter Media & Training christopherltarantino@gmail.com @Tarantino4me | (585) 210-3011 THANK YOU!