Melissa Kaylor<br />JOUR 4012<br />Top Terms for Each Speaker<br />Meeting 1: 8/31<br /> <br />Speaker 1: Frank Heinz<br />Websites:<br /><ul><li>http://www.websitetips.com/planmanage/
Number One Skill for Managing a Website: http://www.gerrymcgovern.com/nt/2005/nt_2005_04_25-gut-instinct.htm
http://janeandrobot.com</li></ul>Terms: <br /><ul><li>Traffic hits- The number of hits (loads) the website gets.
Audience- Who the publisher or writer is writing to, the intended readers.
Unique visitor- A count of each person who visits a website, regardless of the number of times they return.
Hits- A rating of a webpage that counts each time an item is loaded. There can be hundreds of these per single page because each content image is a separate hit.
Page Views- A count of each time an entire page is viewed.
Demographic- The characteristics of the population that is being targeted by a website.
Metadata- The tag or code of a webpage that helps make it searchable.
Data Mining- Looking at trends and trying to determine why they go a certain way.
Metrics- Measurements of website traffic, popularity, etc.
Cache- A duplication of a website’s content that is indexed and published to the web.
Content- The types of media included on a website. i.e. video, stories, photo galleries.
Fold- The point at a webpage where the viewer must scroll down to see the rest of the page. It is important to put important information above the fold to ensure it is seen.
Mobile applications- Downloads to a mobile device.
Platform- The device on which the mobile application is being used, i.e. Blackberry, iPhone, etc.
User generated content (UGC)- Content that readers and users can share and have published on a website.</li></ul>Speaker 2: Tim MacMahon<br />Terms:<br /><ul><li>Breaking news- Newly revealed and currently happening news.
Informed opinions- Speculation, educated personal opinions.
“Feeding the Beast”- Keeping news coming, giving people something to read so they continue to come back.
“Drama drives traffic”- MacMahon put emphasis on this. The idea is that drama and controversial stories and statements attract readers.
Voice- The way you speak, your blogging identity, and getting comfortable with your opinion.
Sensational- Stories need to be sensational to keep readers returning.
Readership base- The readers of a blog or publication.
Speculation- Not pure fact but opinion about an established fact. It is allowed in blogs but it is also important to make it clear when speculating and straying from pure fact.
Comments- Readers’ responses at the end of blog posts.
“The Angry Minority”- Readers who leave heated comments either arguing with the blogger’s post or with a previous comment by another reader. (See: “Drama drives traffic”).
Credentialing bloggers- Establishing qualifications that make blogger legitimate.
Press passes- A permit that journalists can be granted to go to restricted settings.
Clips- Articles, stories, and writing samples of a journalist or writer’s work.
“Big event blogs”- blogs that cover large events such as sports games and concerts.
Niche role- a journalist or blogger’s position or function in a news publication’s organization. (MacMahon’s niche role: sports blogger). </li></ul>Meeting 2: 9/14<br />Speaker 3: Laura McClendon<br />Websites: <br /><ul><li>http://www.benchmarkemail.com
http://econsultancy.com/blog/4804-email-marketing-stats-round-up (blog)</li></ul>Terms:<br /><ul><li>Direct email marketing- Marketing campaigns sent via email to a list of selected consumer recipients.
Creative asset- The angle of the content in an email ad, including copy, design, and coding.
CAN-SPAM- “Controlling the Assault of Non Solicited Pornography and Marketing act of 2003,” the US law that places restrictions on email campaigns to protect recipients.
Email address lists- Pre-combined lists of consumers organized by domain names, demographics, locations, etc that can be purchased or rented by an email marketer.
Campaign scheduling- The scheduling of when and where an email campaign will be sent out.
Opt-Out- A customer’s choosing to unsubscribe from a mailing list.
Click-Through- When a recipient of an email ad clicks on a link in the email.
Opens- The total number of times an email is opened .
Unique opens-The number of people who open an email, regardless of how many repeat opens per person there are.
Unique clicks- The number of people who click on a link, regardless of how many each person clicks more than once.
Forwards- The number of times a recipient sends a copy of an email ad to another person.
Tracking report- Reports that give the marketer information about the metrics of an email campaign.
Hard bounce- When a message is sent to an email address that permanently will not receive messages because it no longer exists.
Soft bounce- When an email is returned because there has been a temporary error. </li></ul>Meeting 3- 9/28<br />Speaker 4: Jodi Williamson <br />Websites: <br /><ul><li>http://www.brandingstrategyinsider.com/rebranding/ (blog)
http://www.jimnovo.com/lifecycle.htm</li></ul>Terms: <br /><ul><li>Rebranding- Taking an existing brand and reworking it into something different.
Turnkey operations- A complete and ready to use operation.
Loyalty program- Structured marketing efforts that reward and encourage buying behavior.
Cost per dollar raised- The measurements used by fundraisers and non profits.
Lifetime value- A way of measuring how valuable a customer will be with respects to the entire customer lifecycle.
Direct marketing- Marketing that is directly delivered to a prospective or current customer.
Relationship marketing- Promotional and selling activities that aim to maintain a profitable, long-term relationship with a customer.
Customer lifecycle- The stages a customer passes through in a long-term relationship with a product or service. It includes: awareness, acquisition, growth, retention, and loyalty.
Data hygiene- Cleansing data, address standardization, and correcting typos within data in a database.
Involvement device- Anything special or different included in mail that increases involvement. i.e. post-its, scratch-offs, zippers.
Strategy- Campaign planning, who to aim a campaign at, and what to accomplish.
Analytics- Who the audience is, how to find out more about them, how to segment or model them.
Database- Houses data. Stores preferences, promotion history, etc.
Creative- Concept development, graphic design, copywriting, editing, HTML coding, and final artwork.
Measure- Test designs, performance metrics, campaign analysis, output reports, and recommendations for improvement. </li></ul>Meeting 4- 10/12<br />Speakers 5/6: Jason Burgess and Anthony Zapata<br />Websites:<br /><ul><li>Websitegrader.com
Internet Marketing News: http://www.marketingpilgrim.com (blog)
Shoemoney: http://www.shoemoney.com (blog)</li></ul>Terms: <br /><ul><li>Search Engine Optimization- (SEO)- Optimizing a website or blog to be more relevant to whatever subject it covers.
Analytics- The piece of code on every site that tells about the traffic on the site.
Algorithms- Mathematical equations of websites involved in search engines and looked at by Spyders.
Spyders- “Bots” that scour websites during searches to collect algorithms.
Organic Listing- Algorithm-driven listings on search engines that come in based on content, keywords, and ratings. Website handlers are not able to manipulate the organic listings.
Global Searches- Searches made all over the globe.
Content Targeting- Targeting the content of a website to be relevant in desired searches.
IP Address- The address assigned to every computer connecting to the Internet as a means of identifying and locating each user.
Pay Per Click Program- A program between a search engine and a website owner where the website owner can pay the search engine to place the link to the website in relevant search results by each time a searcher clicks on the link.
Pull-Marketing Strategy-A marketing strategy geared towards consumers who are already searching for the information. i.e. Search Engine spots.
Push-Marketing Strategy-A marketing strategy geared towards consumers who are not actively seeking advertisements. i.e. Television, radio, and some direct mail.
Return on Advertising Spend- (ROAS)- A metric used to measure the amount of revenue generated from an online marketing campaign.
Cookies- A piece of information left on a computer after it visits a website in order to mark that user a “returning user” after the next visit.
Shotgun Approach- The approach of creating several accounts online for marketing or business purposes but never working them the necessary amount to generate any success.
Affiliate Marketing- Internet-based marketing where a business rewards its affiliates for each consumer visit or purchase generated from that affiliate’s efforts. </li></ul>Meeting 5- 11/03<br />Speaker 7: Ken Murphy<br />Websites:<br /><ul><li>www.marketingdirect.com
Acculeads- A business tool that provides mailing lists, telemarketing lists, and sales leads from AccuData America.
Marketing Umbrella- All the different portals of marketing placed under one roof.
Address Direction Requested- Direct Marketers’ ability to request on mail to have each piece returned if the address isn’t right and doesn’t reach the correct recipient.
Chamber of Commerce- The world’s largest business federation that represents good business prospects. </li></ul>Meeting 6- 11/09<br />Speaker 8: Mike Heronime<br />Websites:<br /><ul><li>www.slideshare.net/mhreonime