5. DECIDE DEFINE DELIVER
With CA Clarity PPM for NPD I can:
• Optimize resources across all current
and planned products
• Make objective product selection and go/kill decisions
With CA Clarity PPM for NPD I can:
• Define and improve the entire idea-to-launch process
• Make objective product selection and go/kill decisions
With CA Clarity PPM for NPD I can:
• Prioritize, schedule and track the
requirements my customers value most
With CA Clarity PPM for NPD I can:
• Improve how we capture new ideas and move
them into the product portfolio
With CA Clarity PPM for NPD I can:
• Plan and manage the entire project from
idea-to-launch
• Track progress, issues and risks for the entire cross-
functional project
With CA Clarity PPM for NPD I can:
• Ensure we are meeting all requirements
on time
• Manage all resources across all projects
With CA Clarity PPM for NPD I can:
• Can get instant access to plans, templates,
deliverables, guidance and status that help
me deliver what is needed when it is needed
Bringing Clarity to Innovation
Product
Team
VP R&D
VP Product
Marketing
Product
Manager
Project
Manager
Development
Manager
Marketing
Manager
Over-Committed Resources
Projects Often Go Over Budget
Lack of Process Adherence
Money wasted on bad ideas
Late to Market/
Missed Demand
Too Many Low Risk/Low
Reward Projects
Poorly aligned product
portfolio
Missed Steps and Duplication
of Effort
Poor Requirements Result in
Rework
Customers
Competition Requirements
Roadmap
Ideas
Projects Tasks/
Deliverables
Resources
Sales & Profits
Products
7. CA Clarity PPM is a Leader in
PPM for Business–Driven Portfolios
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of
Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service
depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated
in the context of the entire report. The Gartner report is available upon request from CA. The Magic Quadrant is
copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of
a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against
criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service
depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the
“Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide
to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties
of merchantability or fitness for a particular purpose.
KEY POINTS
• PPM is increasingly becoming a critical component for driving innovation
Increasingly, product development leaders recognize the need for better business/innovation alignment, resource utilization and reduced time-to-market
Our ultimate goal is to help our customers maximize their return on innovation and in doing so contribute to the sales and profits from new products
This presentation is an initial overview of the most common innovation challenges and takes a closer look at the leading solution CA offers to address these issues.
So what is New Product Development?
Some companies call New Product Development Research & Development or Product Development or just Engineering. But they all mean the same thing – the process of coming up with the ideas for products, creating them and then launching them into the marketplace.
The process for NPD can be summed up as five high-level steps: 1) coming up with the overall ideas and strategy for what products you want to make 2) figuring out the designs and what the product should do 3) actually developing the product 4) producing the product and finally 5) launching the product with marketing and sales.
When we talk about the “product” in New Product Development, it should be noted that not all products are things you can touch and feel. While many people think about products as something you can buy at a local store, like a cell phone or soda, many other products are things that you can’t touch, like a home loan product form a local bank or a video game with its bits and bytes on a CD-ROM.
We can think of the product innovation process in terms of three distinct disciplines:
Business leaders are responsible for establishing the business strategy, setting targets and DECIDING where to compete, which customers are to be served, what the revenue and profit targets should be and the products and services that are needed.
Based on this direction, product leaders then DEFINE the products needed to support the business strategy. They do this through pure research, ideas captured from customers, employees and partners and analysis of customer requirements.
These product roadmaps and requirements drive the DELIVERY of new products and services that require the management of complex cross-functional New Product Development and Introduction projects that involve multiple projects, cross-functional resources, and countless project documents.
Callouts describe needs of each role.
We can think of the product innovation process in terms of three distinct disciplines:
Business leaders are responsible for establishing the business strategy, setting targets and DECIDING where to compete, which customers are to be served, what the revenue and profit targets should be and the products and services that are needed.
Based on this direction, product leaders then DEFINE the products needed to support the business strategy. They do this through pure research, ideas captured from customers, employees and partners and analysis of customer requirements.
These product roadmaps and requirements drive the DELIVERY of new products and services that require the management of complex cross-functional New Product Development and Introduction projects that involve multiple projects, cross-functional resources, and countless project documents.
Callouts describe needs of each role.
We can think of the product innovation process in terms of three distinct disciplines:
Business leaders are responsible for establishing the business strategy, setting targets and DECIDING where to compete, which customers are to be served, what the revenue and profit targets should be and the products and services that are needed.
Based on this direction, product leaders then DEFINE the products needed to support the business strategy. They do this through pure research, ideas captured from customers, employees and partners and analysis of customer requirements.
These product roadmaps and requirements drive the DELIVERY of new products and services that require the management of complex cross-functional New Product Development and Introduction projects that involve multiple projects, cross-functional resources, and countless project documents.
Callouts describe needs of each role.
Clarity is the PPM choice for several reasons. Clarity can truly make your IT organization a strategic partner with the business by leveraging the IT governance functionality that is unique with respect to other PPM solutions in the market today:
How? CA PPM
CA Clarity PPM consists of content and deep PPM functionality designed to support G2000 organizations and is a recognized leader among top analysts and as demonstrated by our number of deployments (almost 1000) worldwide.
Key features include:
Comprehensive support for New Product Development
Portfolio Management – helps align your business and innovation strategy
Requirements Planning – ensures your products deliver the features customers value most
Idea-to-launch Management - automates and streamlines innovation processes (Stage-Gate/PACE)
Project Pipeline Management - that balances scarce resources across the NPD project pipeline
Integration
XML Open Gateway technology makes it cost effective to integrate with any ERP system.
Open Platform
All CA PPM modules are supported by a set of core services, including collaboration, document management, and reporting and analytics
CA Clarity™ G2000 Architecture provides unmatched scalability, global availability and broad platform support.
Extensible Value
Support for critical processes of ITG, NPD, PSA, and US Federal Government
Fill-in-the-blanks tailoring by non-technical users for fast, inexpensive low-risk implementations
Time to Value
CA Technology Services™ architects rely on blueprints based on a maturity model that incorporates extensive PPM expertise and industry standards
Best Practice Accelerators speed time to value rapid return on your investment, a high level of cultural adoption
‘30 Days to Clarity’ – offers low risk, rapid implementation of core PPM functionality
While many PPM vendor products address basic project management functionality, it is important to differentiate a product’s key functionality, including built-in best practice; workflow and collaboration; product enhancements and roadmap strategy; industry and solution specific content; features and tools to speed operational decision making and control; and comprehensiveness to manage all aspects of PPM – demand, portfolio, resources, projects, financials, and process management.
Explore a product solution’s functional capabilities in the following areas:
Advanced Extensible End-user Feature Set:
CA Clarity PPM also features advanced PPM capabilities to help organizations gain more benefits out of their PPM investment as their PPM maturity grows. Our advanced capabilities include: process management, integrated idea management, project risk management and advanced resource management.
CA Clarity PPM for NPD support NPD best practices such as Stage-Gate and PACE and is certified Stage-Gate Ready by Drs. Cooper & Edgett, the authors of the authentic Stage-Gate process.
Core PPM Functionality – the solution’s feature set, including support for PMBOK-compliant project methodology, out of the box content, processes, and reports, plus ease of integration with other management systems
Advanced PPM Capabilities – the solution’s ability to meet your growing PPM maturity requirements such as: capturing demand for non-project work, performing advance portfolio analysis, creating custom dashboards, and earned value management (EVM)
Support for Multiple PPM Solution Areas – your ability to extend the value of your PPM investment depends on whether your PPM solution can support other business functions or processes. Determine whether the PPM solution provides functionality to support: IT Governance, New Product Development (NPD), Professional Service Automation (PSA) and Enterprise Program Management.
CA Clarity PPM Core: Deep and Proven Functionality
CA Clarity PPM is a comprehensive and seamlessly integrated solution, providing role-driven, “top-down, bottoms-up” planning and management across ideas, products, and projects. CA Clarity PPM also provides best practice accelerators that deliver solution-specific best-practice processes and PPM content that speeds deployment and end-user adoption.
These best practice accelerators include support for the PMO, Earned Value Management (EVM), and Advanced Resource Management. Leading analyst firms, Gartner and Forrester, consistently classify CA Clarity PPM a PPM leader with respect to breadth and depth of functionality, ability to execute, and thought-leadership.
KEY POINTS
• Thank you and now let’s discuss how we can move our discussion forward to better understand and align your most important challenges with CA’s PPM Solution.
• I’d like to set up a follow-up working session and bring in one of CA’s Clarity PPM strategist to consult with us.
Thank you for your time.
