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Indonesia Ad Spending 2013

Several insights about Media Consumption and Ad Spending in Indonesia

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INDONESIA
AD SPENDING 2013
TRADITIONAL DIGITAL
MEDIA
CONSUMPTION
2
vs
3
1 2 3 4 5 6 7 8
1 2 3 4 5 6 7 8
HOURS SPENT ON
DIGITAL MEDIA
PHILIPPINES
MALAYSIA
INDONESIA
THAILAND
VIETNAM
SINGAPORE
CHINA
INDIA
HONG KONG
TAIWAN
SOUTH KOREA
AUSTRALIA
JAPAN
8 7 6 5 4 3 2 1
8 7 6 5 4 3 2 1
HOURS SPENT ON
TRADITIONAL MEDIA
Source:
GlobalWebIndex Q4 2012
Question:
“How many hours do you spend
doing X on a typical day?”
PRINT RADIO TV PC MOBILE
vs
4
1.18OTHER
FORUMS
SOCIAL
NETWORKING
RADIO
STREAMING
TV
STREAMING
TIME SPENT (HOURS) ON
ONLINE ACTIVITIES
BLOGGING
1.38
2.21
0.48
0.45
1INDONESIA
Source:
GlobalWebIndex Q4 2012
5
ASIA-PACIFIC
MEDIA
AD SPENDING
6
TOTAL MEDIA AD SPENDING
2012 2013 2014 2015 2016
$145.9
$157.5
$168.8
$179.8
$190.9
ASIA-PACIFIC
in billions
TOTAL MEDIA AD SPENDING
GROWTH
8.5%
7.9%
7.2%
6.5%
6.2%
Source:
eMarketer, December 2012
Notes:
Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio andTV
ASIA-PACIFIC ISTHE SECOND-LARGEST
ADVERTISING ECONOMY
WORLDWIDE AFTER NORTH-AMERICA
BEGINNING IN 2012 ANDTHROUGH
THE REST OFTHE FORECAST PERIOD,
TOTAL AD SPENDING IN ASIA-PACIFIC
WILL GROW FASTERTHAN IN NORTH
AMERICA
Ad

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Indonesia Ad Spending 2013

  • 3. 3 1 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 HOURS SPENT ON DIGITAL MEDIA PHILIPPINES MALAYSIA INDONESIA THAILAND VIETNAM SINGAPORE CHINA INDIA HONG KONG TAIWAN SOUTH KOREA AUSTRALIA JAPAN 8 7 6 5 4 3 2 1 8 7 6 5 4 3 2 1 HOURS SPENT ON TRADITIONAL MEDIA Source: GlobalWebIndex Q4 2012 Question: “How many hours do you spend doing X on a typical day?” PRINT RADIO TV PC MOBILE vs
  • 4. 4 1.18OTHER FORUMS SOCIAL NETWORKING RADIO STREAMING TV STREAMING TIME SPENT (HOURS) ON ONLINE ACTIVITIES BLOGGING 1.38 2.21 0.48 0.45 1INDONESIA Source: GlobalWebIndex Q4 2012
  • 6. 6 TOTAL MEDIA AD SPENDING 2012 2013 2014 2015 2016 $145.9 $157.5 $168.8 $179.8 $190.9 ASIA-PACIFIC in billions TOTAL MEDIA AD SPENDING GROWTH 8.5% 7.9% 7.2% 6.5% 6.2% Source: eMarketer, December 2012 Notes: Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio andTV ASIA-PACIFIC ISTHE SECOND-LARGEST ADVERTISING ECONOMY WORLDWIDE AFTER NORTH-AMERICA BEGINNING IN 2012 ANDTHROUGH THE REST OFTHE FORECAST PERIOD, TOTAL AD SPENDING IN ASIA-PACIFIC WILL GROW FASTERTHAN IN NORTH AMERICA
  • 7. 2012 2013 2014 2015 2016 7 DIGITAL AD SPENDING $27.3 $32.5 $37.7 $42.9 $48.6 ASIA-PACIFIC in billions DIGITAL AD SPENDING GROWTH 25% 19% 16% 14% 13% Source: eMarketer, December 2012 Notes: Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising ASIA-PACIFIC WILL EXPERIENCE MASSIVE GROWTH AND BECOMETHE SECOND-LARGEST DIGITAL AD MARKET INTHE WORLD STARTING FROM 2013 ANDTHROUGHOUTTHE FORECAST PERIOD
  • 8. 2012 2013 2014 2015 2016 8 MOBILE AD SPENDING $2.65 $3.41 $4.31 $5.31 $6.19 ASIA-PACIFIC in billions MOBILE AD SPENDING GROWTH 40% 28.6% 26.4% 23.2% 16.5% Source: eMarketer, December 2012 Notes: Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets BY 2016, MOBILE AD SPENDING IN ASIA PACIFIC WILLTOTAL $6.19 BILLION,THE THIRD LARGEST INTHE WORLD, DRIVEN BY A SURGE IN GROWTH IN CHINA, INDIA AND INDONESIA
  • 9. 9 2012 2013 2014 2015 2016 AD SPENDING COMPARISON ASIA-PACIFIC TOTAL MEDIA AD SPENDING DIGITAL AD SPENDING MOBILE AD SPENDING in billions $145.9 $157.5 $168.8 $179.8 $190.9 18.7% 20.6% 22.3% 23.9% 25.4% 1.82% 2.17% 2.55% 2.95% 3.24% Source: eMarketer, December 2012 TOTAL MEDIA AD SPENDING IN ASIA- PACIFIC WILL CONTINUETO GROW AT A HEALTHY PACE ASIA-PACIFIC WILL INCREASE EXPENDITURES IN DIGITAL AD SPENDING AND BECOME BIGGER PLAYERS INTHE GLOBAL MARKET ALONG WITH NORTH AMERICA AND WESTERN EUROPE,ASIA-PACIFIC WILL COMMITTHE MOST AD DOLLARS TOWARDS MOBILETHROUGH 2016
  • 11. 11 2012 2013 2014 2015 2016 TOTAL MEDIA AD SPENDING INDONESIA Source: eMarketer, June 2013; confirmed and republished,August 2013 Notes: Includes digital (online and mobile), directories, magazines, newspapers, outdoor, radio andTV $7.62 $9.14 $11.16 $12.94 $15.01 23.9% 19.9% 22.1% 15.9% 16.0% in billions TOTAL MEDIA AD SPENDING GROWTH DRIVEN BY A RISE INTVVIEWING,A GROWING MIDDLE CLASS AND A GREATERVOLUME OF DIRECT FOREIGN INVESTMENT, INDONESIA WILL EXPERIENCE GROWTH FOR TOTAL MEDIA AD SPENDING THROUGHOUTTHE FORECAST PERIOD
  • 12. 2012 2013 2014 2015 2016 12 DIGITAL AD SPENDING INDONESIA 2012 2013 2014 2015 2016 $0.14 $0.24 $0.42 $0.72 $1.19 55.6% 71.4% 75.0% 71.4% 65.3% Source: eMarketer, June 2013 Notes: Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; excludes SMS, MMS and P2P messaging-based advertising in billions DIGITAL AD SPENDING GROWTH EMERGING MARKETS LED BY INDONESIA, CHINA AND INDIA ARE EXPECTEDTO PROPELTHE DIGITAL AD SPENDING INTHE REGION BY $2 BILLION, SURPASSINGTHE WESTERN EUROPE
  • 13. 2012 2013 2014 2015 20162012 2013 2014 2015 2016 13 MOBILE AD SPENDING INDONESIA 2012 2013 2014 2015 2016 MOBILE AD SPENDING GROWTH in millions Source: eMarketer, June 2013; confirmed and republished,August 2013 Notes: Includes display (banners, video and rich media) and search; excludes SMS, MMS and P2P messaging-based advertising; includes ad spending on tablets 150% 80% 77.8% 87.5% 83.3% $5 $9 $16 $30 $55 WITH ITS RISING INTERNET PENETRATION AND SMARTPHONE USERS, MOBILE AD SPENDING IN INDONESIA IS EXPECTEDTO CONTINUETO RISE
  • 14. 2012 2013 2014 2015 20162012 2013 2014 2015 20162012 2013 2014 2015 2016 14 $7.62 $9.14 $11.16 $12.94 $15.01 1.84% 2.63% 3.76% 5.56% 7.93% AD SPENDING COMPARISON INDONESIA TOTAL MEDIA AD SPENDING DIGITAL AD SPENDING MOBILE AD SPENDING in billions 0.07% 0.1% 0.14% 0.23% 0.37% Source: eMarketer, June 2013; confirmed and republished,August 2013 ALTHOUGH INDONESIA’S AD ECONOMY STILL REMAINS MOSTLY RELIANT ONTRADITIONAL MEDIA ADVERTISING FORMATS SUCH ASTV, MAGAZINES AND NEWSPAPERS,THE DIGITAL AD SPENDING IN INDONESIA IS FORECASTEDTO SEE ESPECIALLY HIGH GROWTH
  • 15. 15 AD SPENDING - BY MEDIA INDONESIA TV NEWSPAPER INTERNET MAGAZINE OUTDOOR RADIO CINEMA in millions AD SPENDING $1,628 $501 $147 $90 $78 $65 $11 8.5% GROWTH 15.2% 51.5% 7.8% 14.8% 9.6% 12.5% Source: GroupM, December 2012 DIGITAL SPENDING IS BEGINNINGTO RAMP UP AS MEDIA BUYERS ADJUSTTO THE ONLINE WORLD. IT WILL SEE SIGNIFICANTLY HIGHER GROWTH RATES OVERTHE NEXT FEW YEARS
  • 16. END