Toledo c4 npr seminar feb 2020 part 1

1. The Case for Donor Love:
Why Retention Eats Acquisition for Breakfast

2. @StevenShattuck
The Future of Fundraising let’s get to know one another

3. About Steven »
@StevenShattuck
Chief Engagement Officer, Bloomerang
Contributor: Fundraising Principles and
Practice: Second Edition
Member: Fundraising Effectiveness Project
(FEP) Project Work Group, AFP Center for
Fundraising Innovation (CFI), Study Fundraising
Steering Group at the Hartsook Centre for
Sustainable Philanthropy at Plymouth
University
Fun facts:
• film school dropout
• 1st job: producing fundraising videos
• prefers tea to coffee
• allergic to rhubarb
• won the David Letterman scholarship

4. The Future of Fundraising why retention and engagement

5. @StevenShattuck
http://afpfep.org
The current state of donor retention? »

6. @StevenShattuck
Donor retention »
Source: Fundraising Effectiveness Project http://afpfep.org
43.4% 20.2% 61% 90+%

7. @StevenShattuck
Donor retention over the decades »

8. New donor retention over the years »
@StevenShattuck
Source: Fundraising Effectiveness Project http://afpfep.org

9. Repeat donor retention over the years »
@StevenShattuck
Source: Fundraising Effectiveness Project http://afpfep.org

10. Recapturing lapsed donors is even harder »
@StevenShattuck
Source: Fundraising Effectiveness Project http://afpfep.org

11. Retention rates for monthly giving »
Source: Target Analytics, 2015 DonorCentrics US Recurring Giving Benchmarking Analysis
@StevenShattuck

12. @StevenShattuck
http://www.huffingtonpost.com/entry/3-truths-and-1-lie-about-online-donors_us_595cf48de4b0326c0a8d13fb?
Donor retention by age/channel »

13. @StevenShattuck
Retention by gift amount »
https://bloomerang.co/blog/infographic-2016-fundraising-effectiveness-project-survey-report/

14. @StevenShattuck
Donor retention by org type »
Source: Fundraising Effectiveness Project http://afpfep.org

15. Donor Attrition Over Five Years
# of
Donors
Attrition
Rate
Donors
Remaining
After 1
Year
Donors
Remaining
After 2
Years
Donors
Remaining
After 3
Years
Donors
Remaining
After 4
Years
Donors
Remaining
After 5
Years
1,000 20% 800 640 512 410 328
1,000 40% 600 360 216 130 78
1,000 60% 400 160 64 26 10
So what?
@StevenShattuck
https://bloomerang.co/resources/guides/donor-retention-math-made-simple/

16. Donor retention math »
@StevenShattuck
https://bloomerang.co/resources/guides/donor-retention-math-made-simple/

17. @StevenShattuck
The stubborn 2% of GDP »

18. @StevenShattuck
Why is this happening? »

19. The Future of Fundraising the body of knowledge

20. @StevenShattuck
Why do donors leave?

21. Why nonprofit donors leave »
@StevenShattuck
http://www.campbellrinker.com/Managing_donor_defection.pdf
• 2001 study by
Adrian Sargeant
• Survey to lapsed donors of
10 major U.S.-based
nonprofits
• Respondents were asked to
check each reason for
stopping their contributions

22. • 5% - thought charity did not need them
• 8% - no info on how monies were used
• 9% - no memory of supporting
• 13% - never got thanked for donating
• 16% - death
• 18% - poor service or communication
• 36% - others more deserving
• 54% - could no longer afford
Why nonprofit donors leave »
@StevenShattuck
http://www.campbellrinker.com/Managing_donor_defection.pdf

23. @StevenShattuck
Why do donors stay?

24. @StevenShattuck
Key drivers of donor commitment »
• 2011 study
• Survey of 1,200 recent (last 12 months), frequent (more
than 2 gifts to cause based charities) donors from over
250 nonprofit organizations
• Donors were given a list of 32 reasons why they might
continue giving
• Asked to rank them by order of importance
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/

25. @StevenShattuck
Key drivers of donor commitment »
1. Donor perceives organization produces outcomes
2. Donor knows what to expect with each interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make views known
5. Donor feels like they’re part of an important cause
6. Donor feels his or her involvement is appreciated
7. Donor receives info showing who is being helped
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/

26. @StevenShattuck
Most likely to give a bequest »
• Length of giving to your organization
(5+ years of regular giving)
• Giving to you over a long period of time (Giving
may not be year after year - but gifts have
been made over a long, extended period of
time)
• Frequency of Giving (monthly credit card
donors, multiple gifts within a year)
• Is an active volunteer (at one time or now a
board member, or a volunteer in some
manner)
• The Family has been involved in some way in
the organization (best if there is a long-time
association)

27. @StevenShattuck
What are donors thinking?

28. @StevenShattuck
How do donors feel »

29. @StevenShattuck
How do donors feel »
• “There were two instances this
year where I made gifts over
and above what I had intended
and they both involved personal
contact from someone in the
development office (director or
gifts officer). Being thanked for
my previous gift was much
more persuasive than receiving
multiple emails and direct mail
letters.”

30. @StevenShattuck
How do donors feel »
• “I would definitely make
larger gifts if there were
1) fewer campaigns; 2)
those campaigns
championed more
targeted solutions; 3)
those solutions were
backed up by better
impact information.”

31. @StevenShattuck
How do donors feel »
• “I don’t connect with appeals
that ask me to “fix poverty” in
my community. But if I were
asked to provide interim
housing for 10 women and
their families so that they
could leave abusive situations,
I could get my head around
that and I would feel my giving
had more of an impact.”

32. @StevenShattuck
How do donors feel »
• “I could always expand
giving a little, but I try to
hold back in case there is
a major need at one of
the organizations I
support. I always like to
have a little in reserve in
case a special need comes
along.”

33. @StevenShattuck
How do donors feel »
• “In general, I’m satisfied
with my level of giving,
but there is one cause
that would make me give
at a much higher level.
The irony is that they
never ask me to give
more generously. ”

34. @StevenShattuck
How do donors feel »
• “I didn’t receive any
information at all after
making a gift to a not-for-
profit last year. I wonder
what they did with the
money and whether it
helped.”

35. @StevenShattuck
How do donors feel »
• “I would give more if
someone could help me
figure out how I can do
that and still save for
retirement, etc. There
must be good information
out there about
philanthropy and tax
savings.”

36. @StevenShattuck
How do donors feel »
• “I ALWAYS donate when
an organization I believe
in asks me to give, but I
think I could do a better
job of actually budgeting
for philanthropy. Maybe I
should sign up for
sustaining donations.”

37. @StevenShattuck
What donors are thinking »
• They like specificity in asks
• projects, uses, funds, needs, etc.
• They are waiting for you to get to know them
• They are delighted to be thanked
• They want to know how the gifts are used
• They don’t like to receive multiple solicitations
• They need your logistic help in giving
• tax benefits of various channels, etc.

38. In a database where the
average number of gifts made
by donors is three, a thank-
you letter reaffirming the
difference that their donations
made increased average gifts
by 60% without reducing
response rate in comparison
to a control group of donors
who did not receive this
thank-you communication.
Thank before asking »
https://www.philanthropy-centre.org/learning-to-%20say-thank-you/
@StevenShattuck

39. The Future of Fundraising major gifts

40. MasteringMajorGifts.com/Report
2015 study: Major Gift Fundraising »
@StevenShattuck

41. Major Gift Fundraising »
@StevenShattuck

42. Study Participants »
662 nonprofits
w/ operating
budgets of
$10M or less
@StevenShattuck

43. Correlations »
• Strong correlation between training and
major gift fundraising performance
• The quality of IT systems in place is key to
driving the number of major gifts received
• Organizations whose boards and
volunteers play an active role are more
successful in major gift fundraising
• Individuals with longer tenure tend to be
more successful in major gift fundraising
@StevenShattuck

44. 10 Recommendations

45. 10 Recommendations »
• Prioritize donor retention
• Invest in prospect research
• Retain employees as long as possible
• Invest in training
• Invest in education
for every additional intensive education
opportunity (such as studying for the CFRE or
attending multi-day conferences), the data shows
you will raise an additional $37,000 — $37,000!
@StevenShattuck

46. 10 Recommendations »
• Foster a donor-centered culture
• Invest in IT systems (donor management)
• Volunteer engagement is key
• Board engagement is key
• Fundraising metrics must be tracked
https://www.slideshare.net/bloomerang/3-secrets-to-raising-major-gifts-you-cant-survive-without
https://bloomerang.co/blog/video-3-secrets-to-raising-major-gifts-you-cant-survive-without/
@StevenShattuck

47. The Future of Fundraising events

48. Adrian Sargeant
Harriet Day
2017 study: Fundraising Events »
https://bloomerang.co/resources/research/events/
@StevenShattuck

49. What distinguishes genuinely
outstanding fundraising events
from merely ‘average’ ones?
@StevenShattuck

50. Study Methodology »
• A review of events fundraising
literature
• International advisory panel
formed drawing on events
management expertise from the
UK, USA and Canada
• Organizations were identified
who in the panel’s view had
particularly successful events
• 30 interviews conducted with key
informants in these organizations
@StevenShattuck

51. What made these 30 orgs unique? »
• they conducted detailed
audience research
• they developed profiles or
“personas” of prospective
attendees
• they focused on the needs of
those very specific individuals
• they planned experiences
they would find deeply
moving and personally
meaningful
@StevenShattuck

52. A fundraising event should not be »
• a service where individuals pay (or raise
money) for the privilege of enjoying the
activity they are going to attend
"I've personally gone to a couple of fun runs and sort of mass
participation events of that nature… you didn't have a clear
idea who you were running for and why. You were just sort of
running for the sake of running.”
@StevenShattuck

53. A fundraising event should not be »
@StevenShattuck

54. A fundraising event should be »
• an experience that causes the attendee
to feel empathetic towards those you
serve, puts them in their shoes
“The thing that I would say that is really important is making
sure that your event is in someway experiential to the donor or
the supporter that is in the room.”
“I always want someone that comes to events to touch or to
feel or to have an experience with the cause in some way."
@StevenShattuck

55. 10 Success Indicators

56. 10 Indicators of Successful Events »
• A high degree of donor-centricity
• A focus on fundamental human needs
• Investment in the team
• Choosing the appropriate mindset
• Focus on experiences, not features
• Drive emotion with effective storytelling
• Constantly drive innovation
• Focus innovation on human needs
• Focus on technology
• Create board champions
@StevenShattuck

57. @StevenShattuck
Rogare’s Relationship Fundraising Review »
• Update to Ken Burnett’s 1992
“Relationship Fundraising”
• 4 volume study, plus additional resources
• Adrian Sargeant, Jen Shang, Ian MacQuillin
• International advisory panel
https://www.plymouth.ac.uk/schools/plymouth-business-school/relationship-fundraising-review-advisory-panel
https://www.pursuant.com/landing-page/relationshipfundraising/

58. @StevenShattuck
Rogare’s Relationship Fundraising Review »
https://www.pursuant.com/landing-page/relationshipfundraising/

59. @StevenShattuck
Rogare’s Relationship Fundraising Review »
• Understand donors
• Connect donors to a cause
• Focus on the cause, not the organization
• Build a deeper relationship with donors
• Develop genuine 2-way communications

60. @StevenShattuck
How to increase retention/engagement »
• Personalized communications
• Thank quickly + personally
• Go overboard with appreciation
• Donor-centric tone (more “you” than “we”)
• Tell how gifts are used / will be used
• Tell them what comes next
• Get to know them
• Solicit feedback
• Make them feel like they’re your only donor

61. @StevenShattuck
The Future of Fundraising quick break

62. @StevenShattuck
How to increase retention/engagement »
• Personalized communications
• Thank quickly + personally
• Go overboard with appreciation
• Donor-centric tone (more “you” than “we”)
• Tell how gifts are used / will be used
• Tell them what comes next
• Get to know them
• Solicit feedback
• Make them feel like they’re your only donor

63. @StevenShattuck

64. Communications segmenting »
@StevenShattuck
Above average gift amount
At or below average gift amount

65. Differentiate the acknowledgement »
@StevenShattuck
Above average gift amount
At or below average gift amount
Letter # 1
Phone call
(tour invite)
Letter #2
Handwritten note
Email/Letter #4
(Volunteer request)
Email/Letter #3
(survey)
(monthly upgrade)

66. @StevenShattuck
Heather Carroll
Executive Director at
Skaneateles Education
Foundation

67. Data Segmentation
for stories that retain donors
Data Segmentation
Powers Stewardship

68. • First-time donors
• Monthly donors
• Lapsed donors (+2 years)
• Volunteers who have not yet donated
• Donors who share feedback / criticism
• Current / former service recipients
My favorite buckets segments »
@StevenShattuck

69. Data Segmentation
for stories that retain donors
First-Time Donors

70. • Arrive within 48 hours
• Thank profusely
• Acknowledge the campaign / channel
• Tell how gift will be used / how others have been
• Preview future communications
• Invite for a tour
• Ask for feedback
• Ask why they gave
• Ask again within 90 days (monthly commitment, volunteer,
petition, another one-time gift)
Gift acknowledgement principles »
@StevenShattuck

71. @StevenShattuck

72. @StevenShattuck

73. @StevenShattuck
Communicate their impact later »

74. @StevenShattuck
• first-time donors who get a personal thank you within
48 hours are 4x more likely to give a second gift
(McConkey International UK)
• a thank-you call from a board member to a newly
acquired donor within 24 hours of receiving the gifts
will increase their next gift by 39%.
(Penelope Burk)
http://www.nonprofithub.org/fundraising/excuses-need-call-every-new-donor
http://www.guidestar.org/rxa/news/articles/2010/how-to-increase-donations-by-39-percent.aspx
The personal touch »
http://www.clairification.com/thank-you-calls-ebook/

75. • Donor information
• why did you give today?
• what’s your connection to the cause?
• Donor satisfaction
• how easy was it to to give?
• how would you rate what we sent you?
Surveys »
@StevenShattuck
https://bloomerang.co/blog/23-questions-to-ask-donors-and-prospects/

76. @StevenShattuck
Key drivers of donor commitment »
1. Donor perceives organization produces outcomes
2. Donor knows what to expect with each interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make views known
5. Donor feels like they’re part of an important cause
6. Donor feels his or her involvement is appreciated
7. Donor receives info showing who is being helped
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/

77. @StevenShattuck

78. @StevenShattuck

79. @StevenShattuck

80. @StevenShattuck

81. Data Segmentation
for stories that retain donors
Monthly Donors

82. Monthly givers »
@StevenShattuck
Source: Fundraising Effectiveness Project http://afpfep.org
7x more likely to leave a bequest!
45.5% 31.8% 64% 90+%

83. @StevenShattuck
Monthly giving welcome »

84. @StevenShattuck
Don’t send the same 12 receipts »

85. @StevenShattuck
Don’t send the same 12 receipts »

86. @StevenShattuck
Don’t send the same 12 receipts »

87. • Always address them as monthly donors.
• or if you have a name for them, like “sustainers”
• Modest upgrade appeal depending on other
engagement signals
• “Your gift of $x does this. A gift of $x would do this.”
• Don’t hesitate to make stand-alone gift asks.
• A unique appeal just for them.
@StevenShattuck
Monthly donors: upgrade »
https://bloomerang.co/blog/why-segmenting-your-sustaining-donors-is-crucial-for-growth/

88. Data Segmentation
for stories that retain donors
Lapsed Donors (+2 years)

89. • Isolate donors who haven’t given in 2+ years
• Further segment by frequency / recency / channel / amount
• Call / write and say thanks for past giving
• Send a lapsed donor survey (don’t let them see that phrase)
• Send a stewardship piece (impact story)
• Invite them in for a tour or out for coffee
• Invest in data services:
• NCOA
(maybe they moved)
• Deceased Suppression Processing
(maybe they died)
Lapsed donors »
@StevenShattuck

90. @StevenShattuck
http://www.pamelagrow.com/3878/loving-lapsed-donors-back-fold-simple-brilliant-oh-swipe-able/

91. 2 common “one and dones” »
@StevenShattuck

92. • Memorial donors
• Thank (if you can), then isolate
• Peer-to-peer donors
• Have first gift acknowledgement come from
fundraiser, not benefiting org
• (Re)introduce the charity
• Explain why fundraiser supports it
• Ask for donor to continue support
@StevenShattuck
https://bloomerang.co/blog/3-tips-for-improving-p2p-donor-retention/
2 common “one and dones” »

93. Data Segmentation
for stories that retain donors
Volunteers Who Have Not Yet Donated

94. Lowest of low-hanging fruit »
@StevenShattuck
http://www.fidelitycharitable.org/docs/Volunteerism-Charitable-Giving-2009-Executive-Summary.pdf
• Volunteers are 10x more likely to donate than
non-volunteers.
• Get to know their goals for volunteering, then
translate it into donation impact.
• Ask for an appropriate amount (can be a
monthly commitment).
• Convert into fundraisers!

95. @StevenShattuck
http://www.slideshare.net/socialogilvy/why-do-people-share-on-social-media-global-survey-results
Use social media to say thank you »

96. Use social media to say thank you »
@StevenShattuck

97. @StevenShattuck
Use social media to say thank you »

98. @StevenShattuck
Convert into fundraisers »

99. Data Segmentation
for stories that retain donors
Donors Who Have Shared
Feedback / Criticism

100. Keep donors happy »
@StevenShattuck
Source: Target Analytics, 2009 DonorCentrics US Recurring Giving Benchmarking Analysis

101. Find out how much they like you »
@StevenShattuck

102. Data Segmentation
for stories that retain donors
Current/Former Service Recipients

103. @StevenShattuck
Current/former service recipients »
• they understand the value of your mission
• they may have higher capacity to give (because of you!)
• giving current service recipients the opportunity to give
may allow them to reclaim / maintain a sense of pride
• education (alumni) and
healthcare (former
patients) have mastered
this
• so can every type of org!

104. @StevenShattuck
• clinical employees
• clinical volunteers
• non-clinical employees
• non-clinical volunteers
• corporate sponsors
• waiting list of clinical
employees/volunteers
Current/former service recipients »

105. @StevenShattuck
• 1st-time donors
• donors who have given for 3-5+
consecutive years
• monthly donors
• volunteers who have not yet donated
(including board members, fundraisers)
• donors who complain directly or
answer surveys negatively / donors
who answer surveys positively
• current / former service recipients
• out-of-town donors, not from P2P or
memorial (if you are a local org)
• donors who give you updated contact
info (unprompted)
• donors who upgrade
• donors who submit matching gifts
from their employer
• adult children (especially daughters) of
parents who give surviving relatives of
deceased long-time donors
• aging, childless donors
• donors who just had their first child
• contact person at a company that
sends volunteers
• employees of a corporate sponsor
• donors who use check, vs credit card
• donors who use American Express,
vs Visa/Mastercard
Other ways to
segment »

106. @StevenShattuck

107. Bad ways to segment »
@StevenShattuck
• gift amount
• but use common sense
• demographics
• data suggests retention by age differences are nominal
• “In short, demographics are the second-best way to segment
your file. The best way is almost any other way. Especially
those ways that focus on what the donor has told you about
their identity and preferences."
• http://www.thedonorvoice.com/gender-generation-or-
ideology-which-segmentation-is-most-valuable/
• http://www.thedonorvoice.com/demographics-are-garbage/

108. @StevenShattuck
The Future of Fundraising Activity

109. @StevenShattuck
Heather Carroll
Executive Director at
Skaneateles Education
Foundation

110. @StevenShattuck
The Future of Fundraising quick break

111. Data Segmentation
for stories that retain donors
Online Donors

112. @StevenShattuck
http://www.huffingtonpost.com/entry/3-truths-and-1-lie-about-online-donors_us_595cf48de4b0326c0a8d13fb?
Donor retention by age/channel »

113. Do these 3 things well »
https://bloomerang.co/blog/3-things-your-nonprofit-must-do-well-after-an-online-donation
@StevenShattuck

114. 1. “Thank You” page
2. Email confirmation
3. Formal acknowledgment
Do these 3 things well »
https://bloomerang.co/blog/3-things-your-nonprofit-must-do-well-after-an-online-donation
@StevenShattuck

115. • Communicate that donation was processed
• Thank the donor
• Communicate impact (text/photo/video)
• Preview future communications
• Give donor something to do next
• Keep them on website to convert again!
Confirmation page »
@StevenShattuck
https://bloomerang.co/blog/21-ideas-for-your-nonprofits-donation-confirmation-page

116. Confirmation page »
@StevenShattuck

117. Confirmation page »
@StevenShattuck

118. Confirmation page »
@StevenShattuck

119. Confirmation page »
@StevenShattuck

120. Confirmation page »
@StevenShattuck

121. @StevenShattuck

122. • Should arrive immediately
• Eye-catching subject line
• Avoid role-based sender email address
• Personal greeting
• Thank the donor
• Communicate impact (text/photo/video)
• Give donor something to do next
• Social sharing
• Employer matching
• Preview future communications
• Include tax information
Email confirmation »
@StevenShattuck
https://bloomerang.co/blog/19-point-donation-acknowledgement-email-checklist

123. @StevenShattuck

124. @StevenShattuck

125. @StevenShattuck

126. @StevenShattuck

127. @StevenShattuck

128. @StevenShattuck

129. @StevenShattuck

130. @StevenShattuck

131. @StevenShattuck

132. • Thank you for your donation!
• Donation Confirmation from (ORGANIZATION)
• Donation Receipt from (ORGANIZATION)
• Confirmation – Donation Received
• Donation Receipt
• Thank you for your gift
Boring email subject lines »
@StevenShattuck
https://bloomerang.co/blog/46-real-nonprofit-email-receipt-subject-lines-made-better/

133. • You just changed a life
• You just fed a family of four
• You have given the gift of hope
• You are a hero!
Impactful email subject lines »
@StevenShattuck
https://bloomerang.co/blog/46-real-nonprofit-email-receipt-subject-lines-made-better/

134. • info@nonprofit.org
• development@nonprofit.org
• no-reply@nonprofit.org
• finance@nonprofit.org
Destroy all role-based emails »
@StevenShattuck
https://bloomerang.co/blog/this-overlooked-detail-is-undermining-your-nonprofits-emails/

135. • Segment by frequency/gift amount
• new vs repeat?
• above average $ vs below average $?
• starting a monthly commitment?
• Arrive within 48 hours
• Utilize their communication preference!
• Email (differentiate from receipt)
• Snail mail (handwritten note / signature)
• Phone call (voicemails are just as good)
Formal acknowledgement »
@StevenShattuck

136. Segment your acknowledgement »
@StevenShattuck
Above average gift amount
At or below average gift amount
Phone call Personal letter
Email #2Email #1
(upgrade/recurring)

137. @StevenShattuck

138. @StevenShattuck
https://share.vidyard.com/watch/rh6mDE1mrwLKqZChs2bPfS

139. @StevenShattuck
https://share.vidyard.com/watch/rh6mDE1mrwLKqZChs2bPfS

140. @StevenShattuck

141. @StevenShattuck

142. @StevenShattuck

143. @StevenShattuck
The fast, personal touch »
• first-time donors who get a personal thank you within 48
hours are 4x more likely to give a second gift
(McConkey-Johnston International UK)
• a thank-you call from a board member to a newly acquired
donor within 24 hours of receiving the gifts will increase
their next gift by 39%.
(Penelope Burk)
http://www.guidestar.org/rxa/news/articles/2010/how-to-increase-donations-by-39-percent.aspx

144. @StevenShattuck

145. Surveys »
@StevenShattuck
1. “Thank You” page
• donor satisfaction survey
2. Email confirmation
• donor satisfaction survey
3. Formal acknowledgment
• donor information survey
• if new, or never been surveyed

146. @StevenShattuck
Key drivers of donor commitment »
1. Donor perceives organization produces outcomes
2. Donor knows what to expect with each interaction
3. Donor receives a timely thank you
4. Donor receives opportunities to make views known
5. Donor feels like they’re part of an important cause
6. Donor feels his or her involvement is appreciated
7. Donor receives info showing who is being helped
http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/

147. @StevenShattuck

148. @StevenShattuck

149. • “Why did you first give?”
• “What’s your connection to the cause?”
• “What would you like to hear from us?”
• “How would you rate your experience?”
• “Was it easy to donate?”
• “Did we thank you appropriately?”
• Let them tell their story!
Survey Question Ideas »
https://bloomerang.co/blog/23-questions-to-ask-donors-and-prospects/
@StevenShattuck

150. @StevenShattuck
• Humanize your automation
• Thank quickly + personally
• Go overboard with appreciation
• Donor-centric tone
• Tell how gifts are used / will be used
• Tell them what comes next
• Solicit feedback
Final thoughts »

151. https://bloomerang.co/resources
•Templates
•Bloomerang TV
•Research
•Daily blog post
•Weekly webinars
•eBooks/guides
@StevenShattuck

152. 3
@StevenShattuck
https://bloomerang.co/demo/video

153. Questions?
steven.shattuck@bloomerang.co
@StevenShattuck
Free eBooks »
@StevenShattuck
https://bloomerang.co/resources/guides/