2. Contents
• Overview
• Services
– Corporate Strategy
– Business Development
– Marcom
• Engagement Model
• Vertical Competence
• Value Proposition
• Profile
– Professional Experience
– Education
• Contact
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3. Overview
• Startups & SMEs
– Early business comes from previously established contacts
– Need to scale operations to bring in more business
– Need to balance investment between marketing and engineering
activity
– Potential cause for resource and investment strain
• Solution offered
– Expertise on a time-share basis
– Value to the organization at optimal cost
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6. Business Development
Proposal
Management
Account
Management
Business
Liaison
Marketing
Strategies
Market
Intelligence
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7. Marcom
Business Writing
Product Documentation
Marketing Collateral
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8. Engagement Model
Comprehend
• Multiple discussions to understand client business, external
environment and core competencies
Leverage
• Leverage domain expertise to develop strategies and synergies
Propose
• Propose work model including scope of work, milestones, success
metrics and costs
Conduct
• Execute mutually consented plans
Document
• Maintain history of engagement and execution plans
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10. Value Proposition
• Flexible engagement
• Business competency
• Integrity
• Experience
• Client dedication
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11. Professional Experience
• Independent Consultant – Dec 2008 to date
• BD, Pre-sales & Program Management – May
2006 to Nov 2008
– Design services and Semiconductors
• Design / Engineering – May 2005 to Aug 2007
– EDA methodology development and validation
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12. Education
• Ph.D. – discontinued in May 2005
– Research areas Intelligent Systems and AI
• M.Tech. – Apr 2003
– CSE with VLSI & Embedded Systems as major
• B. Tech. – Apr 2001
– Mechatronics
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13. Contact
• Keerthi Laal Kala
– Mobile: +91-9845071569
– E-mail: klkala@gmail.com
– Skype ID: klkala
Thank You
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