4. Value
1. Find partners
2. Find dreams
3. Realize the dreams
What
1. Partners to realize the dreams
2. Successful experience sharing
3. Dream experience sharing
How
Platform to find partners
Whom
1. People with dreams
2. People looking for dreams
9. Environmental Intelligence
-John Shahidi (CEO of Shots)
Selfie function on the Shots is
actually a link to self and community
way.
To connect and interact with peer on the
social network websites
14. Findings from Intelligence
Customer
Insight
1. Want partners
2. Want others’ experience sharing
Advantage
in Competition
Not just fund but the partners
Trends
1. Social network
2. Peer influence
15. Findings from Intelligence
A platform where people can find their
dreams and partners, and finally
realize their dreams.
23. Value Chain
To help or to
inspire people
find the partners
and realize their
dreams.
Value
Proposition
Customer
Relationship
Customer
Segments
Channels
1. Dream support
2. Gathering
1. Internet
2. Marketing crew
1. People with
dreams
between
16-30
2. Teenagers
who are not
aware what
to do
27. Marketing Plan
The 1st to 3rd
month
The 4th to 6th
month
The 7th to 9th
month
Purpose :
To increase the
members
Actions :
1. Introduction
video
2. Website
promotion
3. Social media
pages
Purpose :
To raise the
members using
frequency
Actions :
1. Holding
Speaking
2. Sharing
Events
3. Workshop
Purpose :
To raise the
brand loyalty
Actions :
1. Competition
2. Dream
Programs
3. Dream Digest