Advertise on LED Panels at KL Sentral Transport Hub

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Copyright © 2008 – 2018 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds

THE KL SENTRAL ADPANEL MEDIUM
SECTION 1

The KL Sentral AdPanel Medium
• Location : Inside Stesen Sentral Kuala Lumpur
• Product : 3thirds AdPanel Platform
Full Colour P6 LED Advertising Panels with Audio
• No. of Panels : 2 Panels
• Location : Level 1 Main Concourse & Level 2 Main Entrance & Concourse Area
• Screen Size : Level 1: 4.04m Width x 3.03m Height
: Level 2: 3.27m Width x 2.45m Height
• Screening Hours : 18 hours daily (6am – 12 midnight)
• Broadcast Cycle : 3 mins per cycle = 720 cycles per day (360 x 2 Panels)
• Total Ad. Airtime : 1,080 mins/day = 32,400 mins/month = 388,800 mins/year
• Media Owner : 3thirds Inc Sdn. Bhd.

To advertise on LED Panels at
Level 1 & Level 2 of
Stesen Sentral Kuala Lumpur
in direct viewing and
exposure to more than
200,000 people traffic daily.

KL Sentral AdPanel @ Level 1
KL Sentral AdPanel @ Level 1KL Sentral AdPanel @ Level 2

 One panel facing Level
1 Main Concourse Area,
ticketing counters,
platform entrances,
ATM machines and
secondary entrance
from adjoining
shopping centre.
 One panel facing Level
2 Entrance & Concourse
Area, ticketing
counters, main event
area, waiting area and
platform entrances.
 The KL Sentral AdPanel
Platform is audio
enabled.
KL Sentral AdPanel: Medium reach and location

KL Sentral AdPanel Advertisers - Past & Present

Add Ons
Advertisers are able to display
a Live stream of content via
the Internet
Advertisers are able to place
3rd party “Beamers” that beam
content to mobile devices in
the vicinity of the AdPanels.
Advertisers are able to place
promoters for distribution of
samples. Subject to Station
management approval, terms
and conditions.
Advertisers are able to integrate “Call to Action” such as SMS Short codes
within the on screen content to increase interaction and effectiveness.

THE TRAFFIC
SECTION 2

KL Sentral Traffic Annual Flow
0
50000
100000
150000
200000
2001
2006
2008
2009
2010
2014
2017
Year
Year 2001 to Year 2017 Daily Traffic Growth  Average passengers flow *1
 200,000 /day
 1,400,000 /week
 5,600,000 /month
 67,200,000 /year
 2 million international
audience yearly (influence
the affluent) *2
 Average wait time on
concourse area is 20
minutes while commuters
switch between lines, linger
to shop, and dine at the
bazaar.
• *1 – The Sun Daily
(http://www.bit.ly/KLS200K)
• *2 – The EdgeDaily.com

STRATEGIC AD SPEND
KL Sentral serves as the main convergence point within
the entire Klang Valley.
To strategically advertise on the KL Sentral AdPanels that
captures attention via sight and sound gives brands that
added reach that is unique.

2009
(‘000)
2012
(‘000)
2013
(‘000)
WP. Kuala Lumpur 1,525.6 1,583.3 1,603.1
District Petaling 1,445.6 1,526.6 1,554.5
District Gombak 642.8 674.3 685.2
Total 3,614.0 3,748.2 3,842.9

Household 600
samples
Commuter 400
samples
Office 200
samples
Overall 1,200
samples
Gender
Male 51% 51% 63% 53%
Female 49% 49% 37% 47%
Age
18 -24 30% 49% 25% 36%
25 - 29 17% 15% 27% 18%
30 - 39 23% 17% 36% 23%
40 - 49 17% 9% 9% 13%
50 - 59 9% 7% 2% 7%
60 - 65 4% 3% 1% 3%
Ethnicity
Malay 40% 49% 51% 45%
Chinese 49% 40% 29% 43%
Others 11% 11% 20% 12%
Marital Status
Single 48% 68% 60% 57%
Married 51% 30% 39% 41%
Separated / Divorced 1% 2% 1% 2%
Average household
income
RM6,673-00 RM5,325-00 RM9,607-00 RM6,706-00
Catchment Demographics (for sample size only)

Its in front of more than 200,000
people daily and growing, and
that’s walking people – That’s a
concentrated pool of potential
customers!!
Why the KL Sentral AdPanels works for Advertisers
The Big Boys are nearby-
provides an opportunity for
advertisers to reach not only
the masses but some of those
who guide and shape business
in Malaysia.
2 is better than 1 -
2 panels at one price and with the booking
options we’re offering, we believe it to be
very fairly priced.
A truly mass market site –
Situated in the primary
transportation hub of the new central
business district of the nation’s
capital.
Audio enabled – So if the visual doesn’t
grab attention, the audio will.
Two up on static – Moving images,
video and sound attract more than
just static pictures
Adjoining Shopping Centre, Nu
Sentral – Access to a wide range of
products and more people.
Supports add on tech –
Want to track, measure, engage,
etc.? We allow for add on tech
implementation.

THE SITE: EVALUATION OF KL SENTRAL AS AN INTEGRATED HUB &
SURROUNDING LOCALITY
SECTION 3

KL Sentral – Integrated Transport Hub
Integrated
Rail Hub
•LRT
•Monorail
•KTM Intercity
•KTM Commuter
•ETS
•ERL (express train to
KLIA)
Integrated
Bus Hub
•KLIA Transfer
•LCCT Transfer ( Low
cost carrier terminal)
•City Shuttle
•Trunk buses
•Local shuttle
•Express buses
KL City Air
Terminal
•Recognized as XKL
•Check in for all airlines.
Taxi
Services
•All local taxi providers
•Skybus
Convey your message to 53.76 million
people annually via the strategically
positioned KL Sentral AdPanel Platform.

Evaluation – KL Sentral Tenants
KL Sentral houses some of the
well known eateries, a college,
full service banking and office
related facilities, Air Asia Hub,
telecommunications service
providers, camera and various
other shopping outlets.

KL Sentral – The Surrounding Locality

Campaign details
• Campaign breakdown
– 15 second spot
– Exposures daily
• Full awareness - 720 exposures / day (Every 3 minutes, 2 AdPanels)
• Basic Awareness – 360 exposures / day (Every 6 minutes, 2 AdPanels)
– 1, 3, 6 or 12 Months
• Overall campaign details
– Content suggested to be
– Corporate – Company credentials
– Thematic – Brand awareness
– Tactical – Objective driven
• Content:
– The system allows for 4 different versions of content per booking (Full awareness only)

1 MONTH CAMPAIGN
15 SECOND SPOT
FINANCIAL CONSIDERATION
KL SENTRAL ADPANELS

15 Secs @ 1 Month Campaign
• Details
– Options for basic and full awareness
– 1 Month = 30 days
Description Basic Awareness
360 exposures daily
Full Awareness
720 exposures daily
15 second spot @ 1 Month RM 28,000.00 RM 48,000.00
Add
6% SST RM 1,680.00 RM 2,880.00
TOTAL CAMPAIGN COST RM 29,680.00 RM 50,880.00
Total Exposures Per Month 10,800 21,600

15 SECOND SPOT
3, 6 OR 12 MONTH FULL AWARENESS CAMPAIGN
FINANCIAL CONSIDERATION
KL SENTRAL ADPANELS

15 Secs @ Full Awareness (Exposure every 3 minutes)
• Details
– 3, 6 & 12 Month campaign
– Full awareness
Description 3 Months 6 Months 12 Months
15 second spot @ full awareness x
Number of months
RM 144,000.00 RM 288,000.00 RM 576,000.00
Add
6% SST RM 8,640.00 RM 17,280.00 RM 34,560.00
TOTAL CAMPAIGN COST RM 152,640.00 RM 305,280.00 RM 610,560.00
Total Exposures 64,800 129,600 262,800

OPTIONAL CAMPAIGN ADD-ONS
KL SENTRAL ADPANELS

KL Sentral On Ground Sampling
• Subject to building management approval, Client has the option to run on-ground activities at:
• Level 1 Concourse
• RM350.00 admin Charges (Monthly)
• RM350/day for Level 1 sampling (4 promoters)
SamplingArea

Notes
• Validity: 30 days.
• Media rental is subject to 6% GST which is payable by
the advertiser.
• Availability of site is based on first come first serve
basis subject to confirmation at the time of booking.
• Minimum guarantee of exposures at 180 per day.
• Exclusivity is not offered.
• 3thirds Inc Sdn Bhd practices self-regulation and
reserves the right to approve content for broadcast.
• An additional 50% loading fees for bookings less than
15 days or peak period only bookings.
• 3thirds Inc Sdn Bhd reserves the right to change or
revise rates without prior notice.
• Notwithstanding any other term herein, this
quotation is not to be construed as an offer capable of
acceptance. 3thirds Inc Sdn Bhd reserves the right to
evaluate, vary, accept or reject client orders.
Materials, Deadlines & Terms
Material
• Material format: MP4
• Material Resolution: 800px X 600px
Deadlines
• All clients are required to submit ready to
broadcast materials within 10 days of proposed
broadcast date.
Payment Terms
• Short Term: 100%, 10 days prior to booking
commencement.
• Long Term: Quarterly payments 30 days in
advance.
Notes to Advertiser

Contact Info
3thirds Inc Sdn Bhd
Bimal Prakash
Director
Email: bimal@3t.my
Alt. Email: bimal77@gmail.com
Mobile: +60 19 3954495
All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmitted, in any form
or by any means, without the prior written consent of 3thirds Inc Sdn. Bhd.
TF Chan
Email: tfchan@3thirds.my
Mobile: +60 12 9053312
Tommy Lim
Email: tommy@3t.my
Mobile: +60 17 2438738
Daniel Alfred
Email: daniel@3thirds.my
Mobile: +60 10 3617214

Advertise on LED Panels at KL Sentral Transport Hub

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