3T CompProfile 2016

All logos and trademarks used in examples are the property of the respective companies they represent.
Copyright © 2008 – 2016 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
2016 COMPANY PROFILE

The 3thirds Inc Revelation
3thirds Inc was incorporated in December 2006 for the purposes of development and commercialization of
products targeted at the advertising industry as well as the government sector. The company has a paid up capital
of RM100,000.After successful incorporation, 3thirds Inc aimed for MSC status and was granted the status in June
2007.
The primary activity is the development and commercialization of the 3thirds AdPanel platform. This is a platform
targeted and developing and commercializing Digital Signage end points. 3thirds Inc.'s role in this is the
development of the entire system as well as to provide the necessary operational support systems to achieve
maximized profits to its customers. The first live site in the 3thirds portfolio are the KL Sentral AdPanel situated in
Stesen Sentral Kuala Lumpur followed by the implementation of the Google Adwords Platform into the campaigns
forwarded to clients.
The team at 3thirds Inc. possesses an in-depth understanding of each facet of the solutions provided and will
manipulate each solution to adeptly arrive at a perfect solution. More than just advisors who are capable of
recommending solutions, the team at 3thirds will design and technically implement a complete solution based on
client needs.
At 3thirds, our understanding of client needs coupled with our knowledge of the market place enables us to apply
our creativity and expertise in pursuit of results that speak for themselves.

Some of the KL Sentral AdPanel Advertisers - Past & Present

Some of Our Projects
Description Ad Spend (RM)
TM 1,100,000.00
Tune Talk 840,000.00
Pusat Pakaian Hari Hari 250,000.00
Kedai Rakyat 1 Malaysia 170,000.00
Astro 165,000.00
Parkson Edutainment World 130,000.00
Entity B Group of companies (F & B) 100,000.00
Resort World Genting 100,000.00
Tourism Australia 90,000.00
Bank Simpanan Malaysia 90,000.00
Fashion Valet 60,000.00
Lazada.com.my 18,000.00

The 3thirds Inc. AdPanel Platform
Solution Overview

An Overview
• 3thirds Inc’s primary activity is the development and commercialization of the 3thirds AdPanel
platform. This is a platform targeted at developing and commercializing Digital Signage end
points.
• 3thirds Inc’s role in is the development of the entire system as well as to provide the necessary
operational support systems to achieve maximized profits to its customers.
• The first live site in the 3thirds portfolio are the KL Sentral AdPanels situated in Stesen Sentral
Kuala Lumpur.
• “More screens” were added by the implementation of YouTube Campaigns via the Google
AdWords Platform
• The 3thirds AdPanel Platform encompasses the following:
Control
• Digital Signage
Player
• Network
• Setup
• Google partner
Audio & Video
Distribution
• Professional Audio
• Video over LAN
Solutions
• Google Campaign
Digital End
Points
• LCD Video Wall
• LED Board (Indoor
& Outdoor)
• Mobile Devices
Management &
Operations
• Airtime Mgmt. &
Sales
• Client Servicing
• Client Reporting

THE 3THIRDS INC
CONCEPT
To Advertise Clients on the KL
Sentral AdPanels to the
masses at KL Sentral,
reinforced by a Online
Campaign to drive client
goals.
3thirds Inc’s Offer:
KL Sentral AdPanels Campaign
+ Online Awareness Campaign
at a packaged price.
Real World
& Online
Campaign
that is aimed
to achieve
client goals.
Client Custom
Content
KL Sentral
AdPanels YouTu
be
3thirds Inc’s
Exclusive
Offer

Why advertise in KL Sentral?
As the primary transportation hub of the nation situated
in the new Central Business District (CBD) of the nation’s
capital, KL Sentral has proven to be the communication
point to the Malaysian Rakyat masses as well as most
foreign visitors.

The KL Sentral AdPanel Medium
• Location : Inside Stesen Sentral Kuala Lumpur
• Product : 3thirds AdPanel Platform
Full Colour P6 LED Advertising Panels with Audio (Upgraded)
• No. of Panels : 2 Panels (Upgraded)
• Location : Level 1 Main Concourse & Level 2 Main Entrance & Concourse Area
• Screen Size : Level 1: 4.04m Width x 3.03m Height
: Level 2: 3.27m Width x 2.45m Height
• Screening Hours : 18 hours daily (6am – 12 midnight)
• Broadcast Cycle : 3 mins per cycle = 360 cycles per day (Updated)
• Total Ad. Airtime : 1,080 mins/day = 32,400 mins/month = 388,800 mins/year
• Media Owner : 3thirds Inc Sdn. Bhd.

KL Sentral AdPanel @ Level 1
KL Sentral AdPanel @ Level 2 KL Sentral AdPanel @ Level 1

Its in front of more than 160,000
people daily and growing, and
that’s walking people –That’s a
concentrated pool of potential
customers!!
Why the KL Sentral AdPanels works for Advertisers
The Big Boys are nearby-
provides an opportunity for
advertisers to reach not only
the masses but some of those
who guide and shape business
in Malaysia.
2 is better than 1 -
2 panels at one price and with the booking
options we’re offering, we believe it to be
very fairly priced.
A truly mass market site –
Situated in the primary
transportation hub of the new central
business district of the nation’s
capital.
Audio enabled–So if the visual doesn’t
grab attention, the audio will.
Two up on static –Moving images,
video and sound attract more than
just static pictures
Adjoining Shopping Centre, Nu
Sentral –Access to a wide range of
products and more people.
Supports add on tech –
Want to track, measure, engage,
etc.? We allow for add on tech
implementation.

Adwords is a pay-per-click advertising platform on Google Network. It’s an auction-based platform,
and an advertiser will only have to pay when the ads receive clicks. How many times the ads appear is
free of charge.
• Google Network includes Search and Display Network.
• Search Network consists of google.com and partnered Search Engines such as Ask.com, AOL.com
etc.
• Display Network consists of Google properties such as Youtube, blogspot.com, Gmail.com and
also million other websites that partner with Google, for example, http://cari.com.my ,
http://thestar.com.my , http://nst.com.my , etc.

Why
Additional moments of relevance
Search
Read about
ipod playlists
to train to.
Watch a video
on setting up a
playlist
Find the best
deals on
ipods
Search:
“buy iPod”
DisplayNetwork
Awareness Interest Consideration Purchase
Reach your audience at all
the relevant moments along
their path to purchase.
Search:
“iPod reviews”
Read reviews
on latest ipods

Awareness
Your brand message
Interest
Your brand territory
Engagement
Interaction with Brand
Discovery
Sell
Awareness
response
Direct
response
Contextual
Targeting
Topics
Targeting
ICM, Mobile
Remarketing
1
2
3
4
5

Drive Sales
Spark Word of Mouth
Grow Repeat Customers
Get Your OrganizationName Out There
4B views a day
60 hours of video
uploaded every minute
#2 search site, behind
Google
#1 online video site
800M unique users ea
month

We have skills in campaign optimization where we save from the benchmark
rate for Google AdWords and social media marketing.
We do not charge any management fees. We transfer creative charges, if any,
at cost back to clients.
We earn from the optimization savings generated. We also do practice rebates
to client, when able.
We usually deliver our KPI before the due date which makes our clientele more
than happy with our results.
Why 3thirds Inc?

Our Clientele – Google Adwords(Direct & Indirect)
• Sarawak Tv
• Perbadanan Usahawan Nasional Berhad(PUNB)
• Management & Science University(MSU)
• 100PLUS
• Vip Num Plate Sdn Bhd
• Wintech Metal Processing Sdn Bhd
• WebsPluz Studio
• Han Chiang College
• Da Vinci Clinic
• Abumama.my
• Am Machinery Malaysia
• Astro IPTV
• Ceria Kids Preschool
• Edverson Marketing Sdn Bhd
• Elite-Movers
• Global Trex Equipment Sdn Bhd
• Local Casting Sdn Bhd
• Momentum Auto Parts Sdn Bhd
• Moon Stream Resources
• Novasara Development
• Collagen Jelly Malaysia
• P&L Medical(M) Sdn Bhd
• Fulian(M) Sdn Bhd
• South Pacific Logistics(M) Sdn Bhd
• Verity Intelligence (M)Sdn Bhd
• Mass Intelligent Provider Sdn. Bhd.
And Many More.

CLIENT: 100 PLUS
OUR PROVEN DIGITAL MARKETING EFFICIENCY

Digital Marketing Details

Screenshots - Results that Speak for Themselves
Not to be assumed as standard

Contact Info
3thirds Inc Sdn Bhd
Bimal Prakash
Director
Email: bimal@3t.my
Alt. Email: bimal77@gmail.com
Mobile: +60 19 3954495
TF Chan
Technical Director
Email: tfchan@etcindustries.com
Mobile: +60 12 9053312
Saktia Rao
Head, Online Advertising Initiative
Email: Saktia@3t.my
Mobile: +60 14 3282098
Tommy Lim
Business Development Manager
Email: tommy@etcindustries.com
Mobile: +60 17 2438738
All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmitted, in any form
or by any means, without the prior written consent of 3thirds Inc Sdn. Bhd.
All logos and trademarks used in examples are the property of the respective companies they represent.

3T CompProfile 2016

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