This document provides an overview of an online marketing beginner's workshop. It discusses developing a brand identity, focusing on customers through marketing strategy, and utilizing content marketing to build trust. The workshop also covers determining business goals, identifying customers, and translating a brand identity into a marketing model and strategy.

1. online
marketing
beginner's workshop

2. Your fonts, logos,
colors and images
form a visual identity
for your brand.
01

3. the action or business of
promoting and selling products
or services, including market
research and advertising.
(noun)
marketing

4. what
works
best?

5. 01
04
FOCUS ON
YOUR CUSTOMERS
Build your marketing
strategy around your
customers.
GET YOUR BUSINESS
FOUND USING SEO
Search engines can
connect you to new and
relevant audiences.
02
03
BUILD YOUR
BRAND'S STORY
Storytelling is one of
the most powerful
marketing tools.
UTILIZE CONTENT
MARKETING
Through creating
quality content, you build
customer trust.

6. 02 marketing
content
& strategy

7. Determine key business goals.
Your brand identity should
help fulfill them.
Identify your customers.
A brand identity is the face of your business.
brand
identity

8. how the model
translates

9. social media
marketing
online
traditional
marketing

10. how our
numbers are
looking

11. JANUARY
active users
this year
761
JULY
documents
created
872
NOVEMBER
designs made
and edited
986

12. checklist
Building a strategy
Brand awareness campaign
Demographic and
Developing a mission statement
Building audience personas
Framework for your content plan

13. thank you
we look forward to working with you