Hit the Bullseye with Targeted Marketing

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Email kimberly@marketingdesigngroup.com with questions. Thank you!!

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Hit the Bullseye with Targeted Marketing

  1. 1. + Hit the bulls-eye with targeted marketing! Kimberly Hardcastle-Geddes, CEM Marketing Design Group
  2. 2. + Why is targeted marketing so important right now?
  3. 3. + Mass marketing’s days are numbered
  4. 4. + How does targeted marketing differ?
  5. 5. + The single most important element in your campaign
  6. 6. + Database development Define your marketing goals, first Think beyond name, rank and serial number Incorporate behavioral data Keep your data clean Measure list and campaign results
  7. 7. + List segmentation  Prospective attendees vs. past attendees
  8. 8. + List segmentation  Prospective attendees vs. past attendees  Demographics and psychographics
  9. 9. + List segmentation  Prospective attendees vs. past attendees  Demographics and psychographics  Behavioral data  Recent subscribers  Inactive prospects  Preference surveys  Loyal participants
  10. 10. + Brilliant targeted marketing tools
  11. 11. +Email
  12. 12. DynamicContent
  13. 13. +Targeted Emails
  14. 14. +Text-only
  15. 15. +Direct Mail
  16. 16. + Variable Data Printing
  17. 17. + Mail Panel PersonalizationHi Kimberly,You might be interested inthe new ProducerSeminars (p. 6) and theWomen in Concreteluncheon (p. 2). Kimberly Hardcastle Marketing Design Group 420 Walnut Ave CB1109 San Diego, CA 92103
  18. 18. + Targeted Direct Mail
  19. 19. +Print Advertising
  20. 20. +Niche Advertising
  21. 21. +PublicRelations
  22. 22. +Contributed Articles
  23. 23. +Public Relations
  24. 24. +Social Media
  25. 25. + SOCIAL MEDIA LISTENING STRATEGY
  26. 26. +Web site
  27. 27. +Microsites
  28. 28. + Targeted Video
  29. 29. +Telemarketing
  30. 30. + What to remember if you forget everything else you heard today  Utilize strategies and tactics that address the individual wants and needs of your target markets.  The most critical element in your targeted marketing campaign is your database.  Whether using traditional or new media channels, execute in a way that is as relevant and personalized as possible.
  31. 31. + Questions
  32. 32. + Hit the bulls-eye with targeted marketing! Kimberly Hardcastle-Geddes, CEM Marketing Design Group

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