NHS World Service


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Widely circulated discussion slides, posted with permission of head of NHS Choices, Gary Ashby

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NHS World Service

  1. 1. National Health Service How new internet technologies could bring benefits of the NHS to the World, without the World having to come here. William Perrin – a personal view 18th April 2008 World
  2. 2. Health Information and the Internet <ul><li>Health continually in the top 5 searched topics </li></ul><ul><li>1.5M hits on NHS Direct a month </li></ul><ul><li>3,000 health searches a week on Directgov </li></ul><ul><li>More than 50% of patients use the Internet to find out about their condition </li></ul><ul><li>Internet sometimes ahead of telephone for NHS Direct </li></ul>
  3. 3. Wealth of public sector health information in UK <ul><li>Free from bias by drugs companies etc, underpinned by NICE </li></ul><ul><li>Superb asset </li></ul>Designed for self management of long-term illness <ul><li>Provides health information and advice supported by 24x7 nurse advise and helpline </li></ul><ul><li>1.5M hits a month </li></ul><ul><li>Content in 13 different languages </li></ul><ul><li>Speech Enabled </li></ul>Putting you in control of your healthcare and helping you make choices about your health NHS Choices NHS Direct Expert Patients Programme
  4. 4. Who’s all the information for? <ul><ul><li>People who are ill </li></ul></ul><ul><ul><li>Practitioners </li></ul></ul><ul><ul><li>Carers </li></ul></ul><ul><ul><li>Challenge to reach people who don’t come to our sites </li></ul></ul>
  5. 5. Bigger web audiences now come from taking information to the audience, rather than bringing them to you BBC Worldwide on myspace 20,718 friends <ul><li>Not about bringing more people to your platform </li></ul><ul><li>Let others reuse your information – new ‘mashing’ approach. </li></ul><ul><li>Silly name, cheap and easy technologies </li></ul><ul><li>BBC leading the way with facebook, myspace and i Google </li></ul>BBC content on iGoogle 240 different gadgets BBC Radio 1 on facebook 19,327 fans
  6. 6. Worldwide healthcare advice <ul><li>Lack of sources without vested interests </li></ul><ul><li>Truly neutral English language healthcare advice hard to come by outside the UK </li></ul>
  7. 7. National Health Service – how it could work “… .absence of any means for sharing good practice and learning between development project agencies and countries.” Lord Crisp Global Health Partnerships <ul><li>We invite other governments and NGOs to embed NHS information into their own emerging healthcare web sites </li></ul><ul><li>New technology allows this to happen at low to zero cost to the UK and the recipient – so called “data mashing” </li></ul><ul><li>Resonance with BBC World Service news - public service ethos, neutrality, hard truths </li></ul>World
  8. 8. Why limit it to English speaking world? Giving benefits of the NHS to the world. Without the world having to come here. NHS Information already available in: Arabic, Bengali, French, Gujarati, Korean, Polish, Portuguese, Punjabi, Somali, Spanish, Turkish & Urdu Both mock ups here use real NHS information, copied off NHS websites
  9. 9. Next Steps <ul><li>This is a concept demonstrating what is possible to elicit interest and discussion amongst officials </li></ul><ul><li>Concept comes from a technology angle – no idea if it fits in with the overall direction of travel of health or aid policy </li></ul><ul><li>NHS Choices, which is centralising much consumer facing information already has the capability to push the information out for re-use </li></ul><ul><li>Ask Power of Information Taskforce to look at it </li></ul><ul><li>Demand side uncertain – do other countries or NGOs want this? </li></ul><ul><li>Possible for NHS 60 th anniversary ? Giving the NHS to the world ? Without the world having to come here? </li></ul>