M-Libraries presentation Bob Gann

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Presentation from M-Libraries Conference, Milton Keynes September 2012 #mlib12

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M-Libraries presentation Bob Gann

  1. 1. m-libraries: information on the move September 2012Widening access & stimulating innovation: opening up NHS information for creative mobile applications Bob Gann Director of Partnerships & Strategy www.nhs.uk 1
  2. 2. Health information is one of the web’s most popular topicsWhen faced with a symptom:• 75% of patients research their condition online before seeing doctor• And 70% go online afterwards to learn moreHaving found health information online:• 55% changed their lifestyle or health behaviour• 52% made a self-diagnosis• 49% started an over the counter treatmentStudy commissioned by Googlefrom research company OTXReported on CNN Health 4 October 2010 2
  3. 3. Not just information – people want totransact too 31% Look up health information 27% 10% Ask for a repeat prescription 43% Book GP, hospital or clinic 10% appointment 42% Communicate with you health 4% Do/ have done professional 35% Would like to do View or add information to health 2% record 36% Record your needs in advance of 2% appointment e.g. disability 40% Record how you want to be treated if 1% you cant make your own decisions in 32% the futureNHS Choices Omnibus household survey August 2012 3
  4. 4. Going mobileMore mobile phonesthan people in theworld23% of online surfingvia mobile device(40% of visits to NHSChoices)50% of iPhone usershave used theirphone to make ahealth related searchMobile Advertising InsightsReport: Health and DatingUsing the iPhoneGreystripe., February 2010 4
  5. 5. Apps explosion Over 600,000 apps available – average of 65 per mobile device More time spent using apps than on web13,000 health apps for consumers Medical, health & fitness apps on Apple App Store Consumer health apps for Apple iPhone MobiHealth News Report, September 2011 5
  6. 6. Mobile ways of working – increasing convenience &reducing cost in NHS • SMS appointment reminders significantly reducing did not attends (Portsmouth Hospitals) • Remote scheduling and records access for community staff (NHS Calderdale) • SMS test results for sexual health services (NHS Isle of Wight) 6
  7. 7. Mobile in developing worldMore mobile phones inAfrica than in USATen years ago 100,000phone lines in Nigeria –today 100m mobilephones 7
  8. 8. Simple, ingenious SMSsolutions saving lives 30% medicines in developing countries are fake 8
  9. 9. Crowd sourced cities – responding topublic emergencies• Multi-channel 311service allows citizens toreport problems - &services (& othercitizens) to respond• Builds rich knowledgebase of citizen concerns• Twitter knows first –early alert to emerginghealth problemsWhat a hundredmillion calls to 311reveal about NewYorkWired 1 Nov 2010 9
  10. 10. At first NHS Choices developed its ownproducts• Mobile version of www.nhs.uk• SMS to find my nearest GP,pharmacist, accident department• Patient feedback pilot via SMS• Healthy living apps 10
  11. 11. Power of Information Strategy:space to innovateWhile Government should provide a coreset of information, it cannot try to provideeverything to everyone.Within specific areas, there are alreadyorganisations, often in the voluntarysector, which can provide better-targetedinformation. The Government will be clearabout what will need to be providedcentrally, giving others space to innovate. Beyond this core information providednationally by Government and creating theright environment to support thedevelopment of an information market,the state will not intervene in theinformation market unless it is necessary toprevent a significant negative impact on The power of informationoutcomes, equalities or efficiency Department of Health, May 2012 11
  12. 12. Syndication for partners to add value &extend reach Simple free APIs 350 active partners Over 80m additional visits a year Social networks Media NHS & local authorities Occupational health Other countries 12
  13. 13. Increasing take up by apps developers Health Choices Health AZ NHS West Midlands Find Health Services My tablet time Windows, IOS, Android Windows, Android, Nokia IoS Nokia, Blackberry Healthy Living Wellnote – Darzi Pocket Health NHS NEWS EMIS Blackberry IOS IOS,Windows , Android ios ios 13 Mobile Apps Platforms: 10 Companies All Free 13
  14. 14. Assuring quality Do we need a different approach from any other sort of content? Does European Medical Device Directive apply? Do we need health apps store? www.happtique.com 14
  15. 15. Stimulating innovation & economic growth • Value to the UK economy of releasing free data estimated to be in the region of £6bn a year • US alone could derive more than $300bn annually in new value from healthcare related data • Profitability of all SMEs could beCompetitions, hack days, improved by 5%innovation showcases Implementing the transparency agenda. Public Accounts Committee, 2012 McKinsey Global Institute 15
  16. 16. Our approach to the role of governmentin today’s information market• Produce core set of authoritative national content when this is best done once and shared• Provide simple, free to use feeds for all to re-use & add value• Provide opportunities for ideas stimulation and match-making• Curate and quality assure the best examples• Stand back and let creative developers widen access & stimulate innovationbob.gann@dh.gsi.gov.ukTwitter: @Bob_Gann 16

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