2. Font types:
Consistent usage
of sans serif font
types to connote
informality.
Layouts:
Both the front cover and the
contents page have a cluttered
layout, which connotes busyness
and informality, which fits with
the lifestyle and expectations of
the target audience.
Colour scheme:
The front cover and the contents
page share a colourful colour
scheme, as opposed to a
monochrome one. This connotes
liveliness and fun.
Use of images:
Both the front cover and the
contents page use a lot of
images to convey
information, rather than
being especially heavy with
the use of text. This makes it
pop more and appear more
interesting to the eye.