PUBLISH A53

1. Samsung
Lee Sang Jun
A53
PUBLLISH

2. Samsung on Social network

3. Samsung on Social network

4. Samsung in Social Network
• As of 2014, Samsung has 14 Million likes on
Facebook; 4 Million followers on Twitter and 86
Million views on Youtube.
• “Samsung has demonstrated the advantage of a
metrics powered digital and social strategy rocke
ting from 8 million to 25 million fans during 201
3, to reach the No.1 brand in Europe. ” (Vasquez,
2013)

5. How Samsung uses Social Network?
• They promote their products, host events and
communicate with people.
• They create social network accounts
corresponding to products. (Ex. Samsung
Mobile, Samsung TV…etc)
• The value of Samsung in social network is ‘the
most popular social-media brand worldwide in
2013’ (Daileda, 2013)

6. How Samsung uses Social Network?
• Best example would be Samsung Galaxy series.
• Most of the product promoted in social network.

7. Examples

8. Examples
• Helping reinforce the value of the plug was Ms.
DeGeneres' tweeting of the selfie. It was
retweeted nearly 3 million times as of Monday
afternoon. (Vranica, 2014)
• All that said, this one moment makes up for all
the product placement Samsung missed out on
in House of Cards. (Opam, 2014)

9. Therefore…

10. Reference:
• http://www.socialbakers.com/blog/1944-
samsung-reaches-25m-facebook-fans-becomes-no-
1-brand-in-europe
• http://mashable.com/2013/12/22/top-10-
social-media-brands-2013/
• http://www.theverge.com/2014/3/2/5464422/e
llen-takes-a-selfie-at-the-oscars-sponsored-by-samsung
• http://online.wsj.com/articles/SB10001424052
702304585004579417533278962674