Click to Update – October 2013

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Given at Social Media Week London

Many thanks to our hosts, pd3

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Click to Update – October 2013

  1. 1. CLICK TO UPDATE 2013 #SMWCLICKTOUPDATE
  2. 2. thishe.re | @thishere A FEW QUICK NOTES… BEFORE WE BEGIN 2 No Q&A – just stop us during the presentation, or come and have a chat afterwards. UPDATE
  3. 3. thishe.re | @thishere A FEW QUICK NOTES… BEFORE WE BEGIN 3 thishe.re/ clicktoupdate
  4. 4. thishe.re | @thishere IF YOU CAN’T GET YOUR HEAD AROUND THE .RE OR… 4 thishere.co.uk/ clicktoupdate
  5. 5. thishe.re | @thishere THIS HERE Jemima Garthwaite | @_jemima WHO ARE WE? XX Tom Szekeres | @tomszekeres JEMIMA| TOM 5
  6. 6. WHAT IS THIS ALL ABOUT THEN? thishe.re | @thishere XX BRANDS PEOPLE THIS TALK
  7. 7. thishe.re | @thishere WHAT YOU CAN EXPECT BEFORE WE BEGIN 7 Oc Facebook Graph Search #LFW Facebook News Feed Algorithm New News Feed Nv De Ja Fe Ap Ju Jy Au Sept 2013 Desktop Social Media Usage Peaks Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr Stephen Wolfram releases Facebook Analysis #RoyalBaby Instagra m breaks on Twitter
  8. 8. thishe.re | @thishere WHY ARE WE DOING THIS? BUT FIRST… 8
  9. 9. thishe.re | @thishere 11 CHANGE HAPPENS
  10. 10. thishe.re | @thishere KEEPING UP IS A FULL TIME JOB 12
  11. 11. thishe.re | @thishere 13 FIVE TRENDS OF THE PAST YEAR
  12. 12. thishe.re | @thishere 14 CON STR AINE D ME DIA
  13. 13. thishe.re | @thishere THINKING INSIDE THE BOX CONSTRAINED MEDIA 15 140 Characters 1:1 Ratio Six Seconds Zero Edits 150 Friends
  14. 14. thishe.re | @thishere 16 TRANSIENCE
  15. 15. thishe.re | @thishere 16 TRANSIENCE
  16. 16. thishe.re | @thishere (Almost) none will be in existence the next day. THE MISSION IMPOSSIBLE OF SHARING SNAPCHAT 17 More than 350 million photos a day are shared on Snapchat
  17. 17. thishe.re | @thishere (Almost) none will be in existence the next day. THE MISSION IMPOSSIBLE OF SHARING SNAPCHAT 17 More than 350 million photos a day are shared on Snapchat
  18. 18. thishe.re | @thishere 18 NTADATIOGMEFREN
  19. 19. thishe.re | @thishere 19 DEFRAGMENTATION
  20. 20. thishe.re | @thishere GOOGLE GOT ITS ACT TOGETHER 20
  21. 21. thishe.re | @thishere WHO CARES IF YOU’VE GOT SEPARATE ACCOUNTS? BRANDS DOING IT WRONG 21
  22. 22. thishe.re | @thishere DOES YOUR SUB-BRAND REALLY DESERVE ITS OWN PROFILE? (SUB-)BRANDS DOING IT WRONG 22
  23. 23. thishe.re | @thishere SPEAK WITH A SINGLE VOICE (IN EACH LANGUAGE, NOT EACH COUNTRY) DOING IT RIGHT 23
  24. 24. thishe.re | @thishere 24 BATCH. PROCESSIN G. IS. OUT.
  25. 25. thishe.re | @thishere 24 BATCH. PROCESSIN G. IS. OUT. REAL-TIME MARKETING IS IN.
  26. 26. thishe.re | @thishere WARNING 25 THE NEXT CASE STUDY IS MUCH-CITED, AND LEAD TO A SHED-LOAD OF MEDIOCRE COPYCATS. BEWARE OF THE HYPE.
  27. 27. 6:30 p.m.
  28. 28. 8:38 p.m.
  29. 29. 8:48 p.m.
  30. 30. thishe.re | @thishere NOT SO GREAT… MEDIOCRE NEWS-JACKING 29
  31. 31. thishe.re | @thishere WE CERTAINLY DIDN’T FORGET… RTM GONE WTF 30
  32. 32. thishe.re | @thishere WE’RE JUST AS SURPRISED AS YOU NOKIA NAILED IT 31 NOKIA VS. OREO • RETWEETS x3 • FAVOURITES x2
  33. 33. thishe.re | @thishere AGAIN THE FOUR TRENDS 32 1. Constrained Media 2. Transience 3. Simplification 4. Responsive
  34. 34. thishe.re | @thishere WHAT YOU MAY HAVE MISSED IN 2012/13 PREVIOUSLY ON SOCIAL MEDIA… 33
  35. 35. thishe.re | @thishere 2012/13 THE LAST YEAR IN SOCIAL 34 Oc Facebook Graph Search #LFW Facebook News Feed Algorithm New News Feed Nv De Ja Fe Ap Ju Jy Au Sept 2013 Desktop Social Media Usage Peaks Vine comes to Android, Hashtags to Facebook Yahoo! buys Tumblr Stephen Wolfram releases Facebook Analysis #RoyalBaby Instagra m breaks on Twitter
  36. 36. Nv De Ja Fe Ap Ju Jy Au SeOcOctober 2012
  37. 37. Nv De Ja Fe Ap Ju Jy Au SeOcOctober 2012 “According to the private company, it sold 5.2 billion cans worldwide last year, a 13% increase over the year prior. In the U.S., sales jumped 17%, while markets as varied as South Africa, Japan, Saudi Arabia, France and Germany also saw double-digit sales gains.”
  38. 38. thishe.re | @thishere FACEBOOK AND TWITTER START FALLING OUT… THE NETWORKS STOPS PLAYING NICE Nv De Ja Fe Ap Ju Jy Au SeOc Nov 2012
  39. 39. thishe.re | @thishere WITH MOBILE PLATFORMS INCREASINGLY TAKING THE PLACE OF PCS DESKTOP SOCIAL USAGE PEAKED Nv De Ja Fe Ap Ju Jy Au SeOc Dec 2012
  40. 40. thishe.re | @thishere AND FINALLY MAKES VIDEO WORK ON MOBILE TWITTER LAUNCHES VINE Nv De Ja Fe Ap Ju Jy Au SeOc Jan 2013
  41. 41. thishe.re | @thishere AND FINALLY MAKES VIDEO WORK ON MOBILE TWITTER LAUNCHES VINE Nv De Ja Fe Ap Ju Jy Au SeOc Jan 2013 Six Seconds Zero Edits
  42. 42. thishe.re | @thishere AND BECOMES THE THIRD BIGGEST SEARCH ENGINE FACEBOOK LAUNCHES GRAPH SEARCH Nv De Ja Fe Ap Ju Jy Au SeOc Feb 2013
  43. 43. Nv De Ja Fe Ap Ju Jy AuFeb 2013
  44. 44. Nv De Ja Fe Ap Ju Jy AuFeb 2013
  45. 45. Nv De Ja Fe Ap Ju Jy AuFeb 2013
  46. 46. Nv De Ja Fe Ap Ju Jy AuFeb 2013
  47. 47. thishe.re | @thishere A “PERSONALISED NEWSPAPER” FACEBOOK ANNOUNCES NEW NEWS FEED Nv De Ja Fe Ap Ju Jy Au SeOc March 2013
  48. 48. thishe.re | @thishere GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS Nv De Ja Fe Ap Ju Jy Au SeOc March 2013 May 2013 July 2013
  49. 49. thishe.re | @thishere GOOGLE MAKE FURTHER CHANGES TO GROW ‘SUBSCRIPTION’ BEHAVIOUR YOUTUBE CHANNELS, MORE LIKE TV CHANNELS Nv De Ja Fe Ap Ju Jy Au SeOc March 2013 May 2013 July 2013
  50. 50. thishe.re | @thishere
  51. 51. thishe.re | @thishere
  52. 52. thishe.re | @thishere CONTENT CONGRUOUS TO A CHANNEL, RATHER THAN ADS OVER A VIDEO AND SO, YOUTUBE ‘ADVERTISING’ ADVANCES Nv De Ja Fe Ap Ju Jy Au SeOc Sept 2013
  53. 53. thishe.re | @thishere FOR A COOL $1,100,000,000 YAHOO BOUGHT TUMBLR Nv De Ja Fe Ap Ju Jy Au SeOc May 2013
  54. 54. thishe.re | @thishere CEMENTING THEIR DOMINANCE ON SOCIAL MEDIA #HASHTAGS COME TO FACEBOOK Nv De Ja Fe Ap Ju Jy Au SeOc June 2013
  55. 55. thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE Nv De Ja Fe Ap Ju Jy Au SeOc July 2013
  56. 56. thishe.re | @thishere A WATERSHED MOMENT FOR TWITTER IN THE UK, BUT SO MANY BAD ADS #ROYALBIRTH - 25.3K TWEETS PER MINUTE Nv De Ja Fe Ap Ju Jy Au SeOc July 2013
  57. 57. thishe.re | @thishere YOU MAY NOT HAVE NOTICED, BUT NEWS FEED IS A BIT LESS SPAMMY FACEBOOK CHANGED ITS ALGORITHM Nv De Ja Fe Ap Ju Jy Au SeOc August 2013
  58. 58. thishe.re | @thishere APPLE FALLS BACK IN LOVE WITH TWITTER, ADDS FLICKR AND VIMEO IOS 7 Ja Fe Ap Ju Jy Au SeSept 2013 +
  59. 59. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 57 picture of mobile
  60. 60. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 58 picture of mobile
  61. 61. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 59 picture of mobile
  62. 62. thishe.re | @thishere POST-PC THE BIGGEST CHANGE OF ALL 60 picture of mobile
  63. 63. thishe.re | @thishere LOVELY Any questions? answers@thishe.re @thishere thishere.co.uk/clicktoupdate …or find us at the bar. 61

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