Management Consulting for Early Stage Technology
Companies
© ANAGARD, LLC, All Rights Reserved

www.anagard.com

1

8
STARTUPS

CONSULTING

NEW BUSINESS
ADVISING, INTERIM
EXECUTIVE SUPPORT

STRATEGY, BUSINESS
DEVELOPMENT
We have the right t...
APPROACH

VALUE PROPOSITION KEEPS BUSINESS IN BALANCE
Platform Technology

Business
Model

Multiple target markets

Target...
APPROACH

THE BUSINESS MODEL CANVAS

The Business Model Generation http://www.businessmodelgeneration.com/canvas

© ANAGAR...
SUCCESS

KEY: DEEP UNDERSTANDING OF THE SPECIFIC MARKET

FUNDRAISING

SBIR PHASE II

LICENSING

Closed seed funding

Wrote...
CAREER PROGRESSION

18 YEARS OF EXPERIENCE --- APPROACHING 20!!!

Software Engineer

Embedded Software Engineer

Product
M...
3737 Benson Drive
Raleigh, NC 27609

www.anagard.com
Office: (919) 876-1314
Mobile: (919) 696-3706
@DraganaMendel

DRAGANA...
Q&A
© ANAGARD, LLC, All Rights Reserved

www.anagard.com

8

8
THE STORY

OF ANAGARD, LLC

OUR VISION

OUR PHILOSOPHY

OUR MISSION

Become the most trusted
advisor for emerging and
grow...
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Anagard services

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Anagard services

  1. 1. Management Consulting for Early Stage Technology Companies © ANAGARD, LLC, All Rights Reserved www.anagard.com 1 8
  2. 2. STARTUPS CONSULTING NEW BUSINESS ADVISING, INTERIM EXECUTIVE SUPPORT STRATEGY, BUSINESS DEVELOPMENT We have the right team in the right place, with all the right connections Lead founders from idea stage to a profitable business MARKET TECHNOLOGY RESEARCH COMMERCIALIZATION Customer discovery, Market segmentation, industry trends, competitive intelligence Licensing, University technology transfer INNOVATION NEW PRODUCT MANAGEMENT DEVELOPMENT Patent strategy in context of long term target market positioning © ANAGARD, LLC, All Rights Reserved Go-to-Market strategy. Execution evaluation from R&D to sales www.anagard.com 2 8
  3. 3. APPROACH VALUE PROPOSITION KEEPS BUSINESS IN BALANCE Platform Technology Business Model Multiple target markets Target Market(s) Significantly “better, faster, cheaper” VP © ANAGARD, LLC, All Rights Reserved Prioritize go-to-market strategy www.anagard.com 3 8
  4. 4. APPROACH THE BUSINESS MODEL CANVAS The Business Model Generation http://www.businessmodelgeneration.com/canvas © ANAGARD, LLC, All Rights Reserved www.anagard.com 4 8
  5. 5. SUCCESS KEY: DEEP UNDERSTANDING OF THE SPECIFIC MARKET FUNDRAISING SBIR PHASE II LICENSING Closed seed funding Wrote a technology commercialization section. First $2M grant for a client Renegotiated royalty fee with University from 4.00% to 0.27% $500k to $1.5M range Joint venture with a key supplier © ANAGARD, LLC, All Rights Reserved www.anagard.com 5 8
  6. 6. CAREER PROGRESSION 18 YEARS OF EXPERIENCE --- APPROACHING 20!!! Software Engineer Embedded Software Engineer Product Manager Technology Commercialization (R&D) Startups Consultant Cleantech MBA Accelerators SBTDC NetImpact Small Business Owner First software release, new product © ANAGARD, LLC, All Rights Reserved www.anagard.com 6 8
  7. 7. 3737 Benson Drive Raleigh, NC 27609 www.anagard.com Office: (919) 876-1314 Mobile: (919) 696-3706 @DraganaMendel DRAGANA MENDEL DMendel@anagard.com President, Managing Director at ANAGARD, LLC © ANAGARD, LLC, All Rights Reserved www.anagard.com 7 8
  8. 8. Q&A © ANAGARD, LLC, All Rights Reserved www.anagard.com 8 8
  9. 9. THE STORY OF ANAGARD, LLC OUR VISION OUR PHILOSOPHY OUR MISSION Become the most trusted advisor for emerging and growing technology companies in North Carolina Customer’s lifestyle preference is the key Our mission is to help our clients, small and medium size technology businesses, achieve sustainable growth and increase profitability by providing them strategic management consulting services. © ANAGARD, LLC, All Rights Reserved www.anagard.com 9 8

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