Only thing that matters for your startup to succeed

1. PRODUCT MARKET FIT
Bought to you by Ojb Labs

2. Why care for product market fit for your
startup
No amount of sales, marketing,
development effort will help if you
don’t get this right

3. How to get product market fit
 Define your target market
 Focus on the SOLE FEATURE that provides the most value and utility to my
target market.
 Hand your product to your client/perspective client and ask them to explain it to
yourself.
 Have your target customer explain exact value proposition to you.
 Check if customer is WILLING TO PAY for it.

4. Understand your customers' current
needs and foresee future ones.
 spend time with your customers
 write for industry news outlets
 attend industry tradeshows
 find a mentor in the market to help you learn the ropes.
 Developing a deep understanding of the problems facing your customers
enables you to relate to them better

5. Focus on one significant value
proposition
 Narrowing your feature set down to the one feature that is a game
changer is difficult, but it an absolute necessity.
 Analyze major emerging trends in the industry.
 Examine areas where competitors fail to solve problems.
 Ancillary features can come later as your customers will be willing to wait if
your product solves one major pain point they are facing.

6. We help startups succeed
Ojb Labs
http://www.ojblabs.com/
Email: anil@ojblabs.com
Mobile: + 91 -963-256-2152
Bangalore
For any Mobile & Web App Development, contact us