MarComm Quarter Review

1. QUARTER REVIEW
MARKETING AND COMMUNICATION
Bholanauth Jason

2. FOCUS AREAS
- MEMBER EDUCATION
- NATIONAL ALIGNMENT
-MEMBER ENGAGEMENT
- CONTACT DETAILS UPDATES
These 4 main focus areas were chosen with the
aim of building a strong Mauritian brand powered
by all the local committees.

3. KEY PROJECTS IN Q3
JULY AUGUST SEPTEMBER
Brand Analysis
GIS Introduction to EBs
TMP Recruitment Design
TMP campaign delivery
Internal Campaigns
National Contact Updated
One AIESEC Mauritius
National Website
oGCDP Campaign design
External positioning
July was meant to really
set up the trend for the
upcoming 3 months.
Focus: Recruitment
August was meant to put
more effort in bringing one
AIESEC Mauritius from a
COMMS perspective
Focus: Recruitment
September was to position
AIESEC Mauritius in the
external perspective
Focus: Unified AIESEC
Mauritius positioning.

4. RESULT AND ACHIEVEMENTS (1)
Recruitment Campaign
(TMP)
- Materials designed
-Registration application
created on Facebook:
http://bit.ly/AIESECisRecruitin
g
-Recruitment Conversion
strategy created:
http://imgur.com/BPbtT4E
Internal Campaign
Campaigns launched
-International Humanitarian Day
http://bit.ly/HumanitarianDay14
-10 reasons to volunteer
http://bit.ly/ToVolunteer
-International Literacy Day
http://bit.ly/ILiteracyDay14
-International Heart Day
http://bit.ly/HeartDay14

5. RESULT AND ACHIEVEMENTS (2)
MarComm Publications
Conversion Strategy
http://imgur.com/BPbtT4E
The Brand Book
http://bit.ly/BrandBook14
Recruitment Management
http://bit.ly/RecruitmentBooklet
Press Kit
http://bit.ly/PRBooklet
We are Social
What will your specs see this summer
Website: http://bit.ly/MySpecsWebsite
4918 Likes
81 subscribers
12,254 views
Tweets 321
Following 151
Followers 2,029

6. BOTTLENECKS
-Comms culture not implemented
-Comms projects pending
-MCVP-LCVPS meetings
-No follow up marketing side
-National website

7. KEY LEARNING OF QUARTER
- Focus on Digital Marketing
- Seize opportunities to market AIESEC’s products
- Proper PR Strategies
- Member Engagement via Campaign

8. FOCUS AREAS
- Strengthen AIESEC Mauritius External Positioning
- Digital Marketing leverage – Website, Facebook, YouTube
- Communication Projects
- iGCDP Branding
- Content Marketing

9. KEY PROJECTS IN Q2
OCTOBER NOVEMBER DECEMBER
- National Website design
- GIS Education
- Weekly Online
Campaign
- iGCDP/ Country
Branding
- GIS Implementation
- Country Branding
implementation
- National Website
Implementation
-EPs Servicing (iGCDP
Branding)
- December Communication
Projects
- External servicing –
Report, Quarter Review, etc

10. THANK YOU
B h o l a n a u t h J a s o n
M C V P M a r C o m m