2. oGCDP Product
Packaging
Why is this important?
-
Because it makes you have a Stronger Brand and Market Positioning, thus
a Stronger Program positioning.
Because it helps to attract people to you program
What results can it bring to the entity?
-
Clear expectations setting with your target audience
Simplify the internal processes (MA, preparation etc.)
It’s easier to set what are the best MKT strategies and approach with your
target audience
- Strengthens the brand of the organization in your country
- GCP from IGN: it facilitates the co-delivery
and partnerships setting
3. oGCDP Product Packaging
What to consider for re-planning?
-
Check the Global Citizen Brand tool kit as example:
http://www.myaiesec.net/content/viewfile.do?contentid=10276743
Have a National Brand and National Campaign: MC should facilitate creating
the national campaign, sub-brands, sub-products creation, by having a summit
with piloting LCs
-
-
Have in consideration your master issues to promote (to create sub-brand, for example: Global
Citizen Health)
Have a relevant tag-line
Take into account country partners to link to the sub-brand
Have LC visits for implementation, for the peak preparation (3 months before
the peak or more)
Have Coaching Calls to follow up
Have clear Communication channel (resource center, wiki, podio) to share the
GCPs
4. oGCDP Product Packaging
Specific Ideas from the Steering team meeting for implementation/ST next
steps:
-
-
Follow up IGN example of the Global Citizen brand implementation.
Have a summit (for brand creation/alignment to issues) before or in your
national conferences of January/February, to have the materials ready for
promotion in February/March
Showcase it to LCs for implementation
Congratulations! You have discovered a hidden checkpoint. As a reward, feel
free to go to Anubhav’s FB page, post this gif image and congratulate him on
behalf of Indian movie industry. He’ll appreciate that.
Find more information here:
GLOBAL | Global Citizen Brands Toolkit:
http://www.myaiesec.net/content/viewfile.do?contentid=10276743
GLOBAL | A Guide to Marketing: http://www.myaiesec.net/content/viewwiki.do?contentid=10255817
ING | GCDP Strategic Meeting w/ national examples:
http://www.myaiesec.net/content/viewwiki.do?contentid=10276382
GLOBAL | Steering Team Meeting Session:
http://www.myaiesec.net/content/viewfile.do?contentid=10282682
