Presentation on 7p’s of KFC
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This presentation covers the basic idea of services marketing that is followed by KFC. This gives you the basic insight on how the services marketing should look like in the fast food industry.
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Presentation on 7p’s of KFC
- 1. Presentation on 7p’s of KFC Presented by: Bhawesh Bhatta MBA 1 Roll no:116
- 2. INTRODUCTION • KFC stands for Kentucky Fried Chicken • It is a fast food restaurant chain that specializes in fried chicken • Founded in March 20, 1930 in North Corbin, Kentucky by Harland Sanders • It has more than 18,875 outlets in over 118 countries • It is a subsidiary of Yum! Brands
- 4. Products • Core product offering is pressure fried chicken • Chicken burgers ( including Zinger and Tower burgers) • Wraps ( “Twisters” and “Boxmasters”) • Variety of finger foods like crispy chicken strips and hot wings • Popcorn chicken and chicken nuggets • It has launched Flaming Crunch Chicken • Side dishes include French fries, bread rolls, salad, PepsiCo soft drinks • Krusher frozen beverage
- 5. Price
- 6. Place • It has over 300 outlets across 81 cities • Planning to have over 500 outlets by the end of 2015 • Distribution based on franchisee and company run outlets • Delivered through online media as well • It has overtaken Pizza Hut in Quick service restaurants
- 7. Promotion • KFC does promotional activities by offering add-ons to the existing menu, gift coupons, T- shirts, Kids meal etc • KFC promotes its products through LCD displays kept inside its outlets which promotes their products • Online advertising • Advertising on television
- 8. People • The people involved in providing services to the customers • The staffs working in the outlets are trained by the company itself • They are provided with certain guidelines to communicate with the customers
- 9. Process • The process starts when the customers visit the outlet. • It also involves if the customers order the products online • The easier and convenient the process it will lead to greater customer satisfaction
- 10. Physical evidence • This refers to the physical environment of the outlets where the customers visit. • The interiors are made according to the certain standards given by the parent company • This also helps in creating positive influence on the customer satisfaction • There is use of good technology equipment