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3. KFC
PAKISTAN

4. Presented by:
Saad Safeer

5. Layout
• Introduction
• History
• KFC in Pakistan
• LOGO
• Organogram
• Mission & Vision Statements

6. Layout continued....
• Area of Business
• Hot Menu
• Contribution to
Economy
• SWOT Analysis
• Competitors
• Conclusion

7. Introduction

8. History
KFC was founded by Harland Sanders, an
entrepreneur who began selling fried chicken
from his roadside restaurant in Corbin,
Kentucky, during the Great Depression.
Sanders identified the potential of the
restaurant franchising concept, and the first
"Kentucky Fried Chicken" franchise opened in
Utah in 1952.

9. KFC in Pakistan
• In Pakistan KFC first outlet was
established in Gulsan-e-Iqbal Karachi
in 1997.
• Presently KFC is branched out in
eighteen major cities of Pakistan with
more than 60 outlets nation-wide.

10. LOGO

11. Organ gram
K F C

12. To sell food in fast, friendly environment that
appeals the pride conscious, health minded
customers.

13. “We are committed to customer
satisfaction through offering high
quality with excellent services and
good value.”

14. Area of Business
• KFC specialize in chicken items of food. They
also deal in fast food like: different types of
burgers, rice, corn and many more food items.

15. Hot Menu

16. Contribution To Economy
• Presently KFC has provided to over
1200 which adds up to 6000
individuals directly dependent on KFC.
• The government of Pakistan receives
over Rs. 10 million as direct taxes.

17. Contribution to Economy(cont...)
• 95% of all food and packing material
used in KFC Pakistan is produced
locally which sums up to a purchase
of over Rs. 35 million per month.
• Each new outlet of KFC Pakistan cost
approximately over Rs. 40 million
which is a huge amount for
construction industry.

18. Analysis

19. Strengths
• Brands Equity.
• KFC secrete recipe of 11 herbs & species.
• Stronger franchises all over the world.
• Interactive relationship marketing.

20. • Lack of focus on research & development.
• Lack of knowledge about their customers.
• They only focus higher income level people.
• Don't. blend with the local culture like
McDonald.
Weaknesses

21. • Growth of 18-24 age demographic.
• Home meal replacement market will exceed.
• Increase delivery services.
• Changing customers lifestyle and tastes.
Opportunities

22. • Bird flu and other diseases.
• Frozen food is not good for health, despite of
what so ever standards they maintain.
• Change in customers taste and demand.
• Law and order situation (Terrorism).
Threats

23. Competitors

25. KFC Outlets

26. KFC Outlets

27. KFC Locations

28. Videos of KFC

29. Videos of KFC

30. Conclusion

32. Any Questions???

33. Teacher’s Remarks