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Social	Service	Policy	Evaluation	
Using	High-Fidelity	Client	Emulation
Bart	Gajderowicz,	Mark	S.	Fox,	Michael	Grüninger
Centre	for	Social	Services	Engineering
Enterprise	Integration	Laboratory
Semantic	Technologies	Laboratory
Mechanical	and	Industrial	Engineering	Department
University	of	Toronto,	Canada
August	28,	2017
Outline
• Problem	Definition
• Background
• Approach
• Experiments
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 2
Problem	Definition
• Motivation
• Policy	makers	in	the	area	of	social	service	delivery	do	not	have	good	tools	
for	evaluating	the	effectiveness	of	alternative	programs	before	they	
become	policies.
• Goal:
• Develop	a	high-fidelity	homeless	person	emulation	that	can	be	used	in	a	
simulation	environment	to	evaluate	social	service	policies.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 3
Problem	Definition
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 4
Why	focus	on	the	homeless?
• Canada	2016
• 35,000	homeless	Canadians	on	any	given	night
• (+17.5%	from	2014)
• 27%	women,	19%	youth,	24%	aged	50+
• India	2011
• 1%	estimated	homeless	in	cities
• Mumbai:	200,000	(including	Navi Mumbai)
• Delhi:	150,000	- 200,000
• Kolkata:	150,000
• Ahmedabad:	100,000
• Hyderabad:	60,000
• USA	2015
• 576,450	homeless	Americans	on	any	given	night
• (-2%	from	2014)
• Varies	greatly	from	state	to	state.
• Requires	tailored,	client-centric	policy.
http://endhomelessness.org
http://homelesshub.ca/SOHC2016
http://hlrn.org.in/homelessness
Problem	Definition:	Policy	Evaluation
• Key	Insights	about	the	homeless	population:
• Often	seen	through	the	filter	of	social	norms.
• Face	different	limitations	than	the	rest	of	the	population	in	their	society,	and	live	by	different	
social	norms.
• Life	choices	seem	irrational,	incompatible	with	society,	and	detrimental	to	their	own	
wellbeing.
• Traditionally:
• Large	scale	simulations try	to	close	the	gap	between	program	trials	and	implementation.	
• Probabilistic	models are	based	on	decisions	made	under	past	policies.	
• Social	Science	models rely	on	social	norms	and	structural	factors.
• Limitations:
• Need	to	know	how	clients	will	react	in	the	future	under	new	policies,	not	past	policies.
• Social	science	models	are	not	always	applicable	due	to	different	social	norms.
• High-fidelity	agent:
• Capable	of	emulating	seemingly	“irrational”	behaviour.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 5
Background
• What	are	the	models	of	decision	making?
1. Rational	view according	to	decision	theory	is	based	on	an	objective
understanding	of	choices.
• Economists	and	AI	focus	on	understanding	the	process	of	decision-making	(Etzioni,	
1988;	Russell,	1997).
• Any	factors	that	impact	utility	maximization.
2. Behavioural view is	based	on	a	subjective understanding	of	choices.
• Psychologists	and	sociologists	focus	on	the	interpretation	of	observed	behaviour	
(Simon,	1967;	Simon,	1996;	Klymchuk,	2014;	Etzioni,	1988).
• Any	factor	that	can	explain	the	observed	behaviour.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 6
Approach
• Merged	view	of	decision	making	[Gajderowicz,	2017a]:
1. Begin	with	the	reasoning	view.
• AI	planner	to	emulate	client	choices.
2. Extend	reasoning	view	with	factors	that	change	utility	(	∆U ) of	different	
actions.
• ∆U : Basic	human	needs	and	emotional	states.
3. Incorporate	the	behavioral	view:
• Calibrate	the	model	using	data	about	client	decisions	from	a	pilot	
study.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 7
Scenario:	“John”
• Imagine	John	who	meets	with	a	social	worker.
• John	wants	to	exit	homelessness,	but	has	had	a	hard	time	finding	a	
place	that	meet	his	needs:
• Close	to	favourite	soup	kitchen.
• In	neighbourhood	to	existing	shelter.
• Close	to	community	centre	to	visit	friends.
• Close	to	store	to	make	minor	purchases.
• On	the	2nd or	3rd floor.
• Must	face	east.
• The	social	worker	sets	out	a	plan	for	John:
1. Move	into	an	apartment	that	is	available.
2. Apartment	is	on	the	2nd floor	but	faces	north.
3. Close	to	his	friends,	but	not	the	soup	kitchen.
4. Food	can	be	delivered	in	the	first	month.
5. After	one	month	John	can	get	a	food	stipend	and	go	to	a	local	grocery	store.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 8
Rational	Reasoning
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• starting	state	“at	shelter”	and
• services	believed	to	satisfy	goals:		
“state	=>	goal(s)”
food
friends clothing
+	food
start	at	
shelter
end	at	
home
Agent	Beliefs
sh =>	security	+	home
sk =>	food
cc	=>	friends
st =>	clothing	+	food
Initial	state	(	S ):
at	shelter	(sh)
Social	Service	Policy	Evaluation	Using	Client	Emulation 9
Search	tree	for	sequencing	and	searching	states	
that	satisfy	an	agent’s	goals.
• Each	state	represents	use	of	a	service:		
shelter	(sh),		soup	kitchen	(sk),	
community	centre	(cc),	or	store	(st)
• Blue	state	is	part	of	client’s	chosen	path.
• Green	state	is	part	of	SW’s	path.
U 3
U 4
U 6
U 5 Goals	(	G ):
- food
- security
- friends
- clothing
- end	at	home
max U P : G
U 2
U 1
Bounded	Rational	Reasoning
08-28-2017
I bound :	missing	or	wrong	information
e.g. food	not	available	in	soup	kitchen,	only	
at	store	and	community	centre.
sh
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friends	
+	food
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max U P : G
U 2
U 4
Result:	Prune	branches	that	don’t	
match	known	information.
Adjust	utility	of	remaining	
paths.
Exclude	correct plans	with	
soup	kitchen.
U 3
U 1
sh
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cc.	.	.
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Bounded	Rational	Reasoning
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sh
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sh
cc
st sh.	.	.
G
C bound :	limited	cognition
e.g.			limit	depth	of	search	to	2	levels.
Result:		Prune	branches	to	available	depth.
Adjust	utility	of	remaining	paths.
Solve	sub-problem	to	optimality.
Social	Service	Policy	Evaluation	Using	Client	Emulation 11
max U P : G
U 1
U 4
U 2
U 3
Bounded	Rational	Reasoning
08-28-2017
T bound :	limited	time
e.g.		can	only	check	the	first	18	of	state
Result:	Prune	branches	beyond	the	time	
boundary.
Finds	only	locally	optimal	solution.
sh
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Social	Service	Policy	Evaluation	Using	Client	Emulation 12
st sh
max U P : G
U 1
U 4
U 2
U 3
Bounded	Rational	Reasoning	+	Human	Needs
08-28-2017
∆U :	Utility	changes	due	to	Maslow’s	Needs	(MH)
• aggregate	goals	to	MH	needs
Result:	
Utility	changes	based		on	changing	MH.
st
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MH	Needs	+	Interim	Goals:
1)	physiological (food)
2)	safety (security)
3)	social (friends)
4)	esteem (friends)
5)	self-act (clothing)
6)	end	at	safety (home)
phys safety
end	at	
safety
phys +	
esteem
Social	Service	Policy	Evaluation	Using	Client	Emulation 13
sh
max U P : G
Self	
Actualization
Esteem
Social
Safety
Physiological
U 6
U 5
U 3
U 1
U 4
U 2
U 7
Approach
• Emotions	???
• Appraisal	theory,	arousal	theory,	etc:	need	to	know	before	hand.
• Expectation	of	success	 where	|G S | =	total	satisfied	goals and	|G| =	all	goals.
• Example:	expectation	of	success	when	goals	do	not	change	(left)	or	goals	increase	
over	time	(right).
• Neither	captures	expectation	change	describes	in	behaviour	psychology	literature.
Expectation	of	Success
|G S |
Expectation	without	
goal	growth
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 14
|G|0
100%
Expectation	of	Success
|G S |
Expectation	with	initially	
exponential	goal	growth
|G|0
100%
|G S |
|G |
Approach
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 15
• Emotional	Cycle	of	Change	(ECOC)
• Behavior	change	according	to	ECOC	theory	(Kelly,	1979).
• ECOC	defines	how	expectation	of	success	changes	when	information	about	goals	
becomes	available.
• Below	emotional	thresholds,	goals	are	removed	and	reordered	(∆G)	as	expectations	
change	(Gajderowicz,	2017b).
Mood
Time
Emotional	Cycle	of	Change	(ECOC)
1)	Uninformed	Optimism
2)	Informed	
Pessimism
3)	Valley	of	Despair
4)	Hopeful	Realism
5)	Informed	Optimism
6)	Success
100%
|G S |
|G |
( )P(E) = ecoc
P(E)
Bounded	Rational	Reasoning	+	Emotions
08-28-2017
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Social	Service	Policy	Evaluation	Using	Client	Emulation 16
U 6
U 5
max U P : G
∆U + ∆G :	Utility	changes	impact	goal	changes	
• Change	expectation	based	on	ECOC
U 3
Result:	
Change	focus	between	different	goals	(G).
Remove	branches	that	have	a	reduced	
utility	after	∆U
Restore	branches	that	have	increased	
utility	after	∆U
U 1
U 4
U 2
U 7
Experiments
1. Objective:	Predict	client	outcomes	in	intervention	program.
• Hypothesis:	Client	MH	needs	and/or	ECOC	stages	have	equal	or	better	predictive	
power	than	currently	used	methods	the	use	client	demographics	at	intake.
• Methods:	
1.1. Recurrent	Neural	Network	(RNN)	+	MH	Needs =>	Client	outcomes
1.2. Support	vector	machine	(SVM)	+	MH	Needs	+	ECOC =>	Client	outcomes
2. Objective:	Match	emulated	(∆G)	to	real	(∆G).
• Hypothesis:	Using	agent	demographics	and	model	scores,	we	can	create	cohorts	
that	differentiate	between	different	groups	with	statistical	significant.
• Method:	Agent-based	simulation	(ABS)
• STRIPS	Planning	+	BR	+	MH	+	ECOC =>	Emulate	∆G
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 17
Experiment	1.x	Series	Design
• What	client	needs	map	to	MH	needs?
• Partnered	with	Calgary	Homeless	Foundation	(CHF)	to	evaluate	
their	Housing	First	(HF)	intervention	program.
• Client	needs	captured	by	CHF	SPDAT	forms	at	3	month	intervals.
• Each	need	was	mapped	to	a	level	of	Maslow’s	Hierarchy	and	client	status.
• Example:	
• Mean	of	total	Esteem-level	needs	for	absolutely	homeless	versus	relatively	homeless	
clients	at	3-month	intervals.
• Clients	who	exited	the	program	at	9	months.		
• Clients	are	either	missing,		are	successful,	or	failed	in	the	program.	
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 18
Experiment	1.1	(RNN)	Design
When	can	you	predict	client	success	in	intervention	program?
• Objective:	
• Evaluate	predictive	power	of	changing	client	needs	(∆G)	and	demographics.
• Hypothesis:	
• Client	need	transitions	plus	demographics	can	be	used	to	predictive	client	status	at	end	of	
study.
• Method:
• Recurrent	Neural	Network	(RNN)	is	used	to	predict	client	outcomes	in	an	intervention	
program	with	temporal	(time-series)	data.
• Based	on	total	needs	per	MH	level.
• Dependent	Variable:
• Missing,	success or	failure	in	the	program.
• Independent	Variables:	
• Client	demographics:	top-11	as	per		p–value	and	key	demographics.
• Client	need	trajectories	(∆G)	mapped	to	Maslow’s	Hierarchy.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 19
08-28-2017 20
RNN	prediction	score	is	accuracy	(y-axis):
Analysis
• Increase	in	accuracy	from	3	to	6	months.
• Higher	standard	deviation	for	mean	of	needs		at	6	
months.
• Individual	demographics	have	good	predictive	power	
(>=	0.75)	after	6	months.
• Best	demographics:
o Attended	Mental	Facility,	
o Relatively	homeless,	
o Attended	Health	Facility,	
o Employment	Status,	
o Duration	of	Unemployment.
Social	Service	Policy	Evaluation	Using	Client	Emulation
Experiment	1.1	Results
Prediction	Score	=	
TP + TN
P + N
Conclusion
• Hypothesis	is	proven	true:	By	considering	certain	demographics	and	changes	in	MH	needs,	it	is	
possible	to	predict	client	outcome	in	the	HF	intervention	program.
• Changing	MH	needs	(∆G)	are	a	valid	predictive	measure.
Experiment	1.2	(SVM)	Design
Predict	client	success	in	intervention	program.
• Objective:	
• Evaluate	predictive	power	of	client	needs	and	emotional	state	against	existing	methods.
• Hypothesis:	
• Client	needs	and	ECOC	stages	have	equal	or	better	predictive	power	than	currently	used	
methods	that	rely	on	client	demographics	at	intake.
• Method:
• Support	vector	machine	(SVM)	is	used	to	predict	client	outcomes	in	an	intervention	program.
• Based	on	total	needs	per	MH	level	and	ECOC	state	machine.
• Dependent	Variable:
• Success	or	failure	in	the	program.
• Independent	Variables:	
• Client	demographics:	all;	mental	health,	top-2	(employment	and	mental	facility);	and	key-3	
(age,	mental	health,	absolutely/relatively	homeless).
• Client	need	trajectories	mapped	to	Maslow’s	Hierarchy	(omitting	self-actualization).
• ECOC	state	machine	and	calibrated	weights.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 21
ML Counts Only
Best with
Demographics
ECOC +
Mental Issues
Configuration
Top	Demographics,	MH,	and	ECOC	Stages
08-28-2017 22
SVM	prediction	score	is	accuracy	(y-axis):
Analysis
• Demographics	(“demo”)
o top-2	demographics	had	0.69	accuracy
• Maslow’s	Hierarchy	of	Needs
o Without	demographics,	MH	needs	had	0.67	accuracy.
o Adding	demographics	improved	the	accuracy	to	0.72.
• Simulated	ECOC	stages	with	state	machine	and	calibrated	
weights.
o ECOC	levels	only	had	small	improvement	in	accuracy.	
Weighted	score	with	Mental	Health	had	best	accuracy	at	
0.76
Social	Service	Policy	Evaluation	Using	Client	Emulation
Experiment	1.2	Results
Prediction	Score	=	
TP + TN
P + N
Conclusion
• Just	relying	on	ML	counts	gives	good	predictions	compared	to	demographics.
• Simulated	ECOC	stages	with	calibrated	weights	give	9%	improvement.
Experiment	2	(STRIPS)	Design
Client	Emulation	(Gajderowicz,	2017b;	Gajderowicz	2017c)
• Objective:	
• Evaluate	how	well	an	agent	model	emulates	changes	in	homeless	client	needs	(∆G)	while	
participating	in	the	Housing	First	program	administered	by	CHF.
• Hypothesis:
• Using	agent	demographics	and	model	scores,	we	can	create	cohorts	that	differentiate	
between	different	groups	with	statistical	significant.
• Method:	Agent	Based	Simulation:
• The	agent	creates	a	plan	based	on	their	belief	of	the	state	of	the	world,	their	goal	ranking,	and	
expectation	of	success,	and	re-planning	during	execution.
• Calculate	difference	between	emulated	(∆G)	and	real	(∆G)	for	CHF	clients.
• Two-way	ANOVA	on	Taken	Period	and	Demographic	to	calculate	variance	in	model	scores.
• Model:		M = { goals(G), searchS, ecocTh, actionTh }.
• Dependent	Variable:
• Model’s	score	for	emulating	∆G :
• Independent	Variables:	
• Taken	Period,	Demographics.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 23
Experiment	2	Metrics
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 24
Metrics	for	model	evaluation
Sample	Results
Experiment	2	Results
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 25
• Analysis:
• Overall	metric	rating.
• P (sM | F, d) and P (F | sM, d) are the best metrics for
assigning models M to specific demographics.
• Top rated metrics by demographic.
• Based	on	these	results,	the	best	metric	with	highest	mean	
probability	is	P(sM|F,d) with	0.905.	
• This	means	that	there	is	a	90.1% probability	of	finding	a	
good	model	for	a	given	demographic	that	exits	the	
program	at	month	F.
Demographics
• Conclusion:
• We	reject	the	null	hypothesis	and	say	that	Taken	Period	and	model	score	have	an	effect	on	
model	score.
• We	can	say	that	these	is	a	relationship	between	Taken	Period,	client	demographics	and	the	
emulated	(∆G).
References
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[Gajderowicz,	2017a]	Gajderowicz,	B.,	Fox,	M.	S.,	&	Grüninger,	M.:	Requirements	for	Emulating	Homeless	Client	Behaviour.	In	
Proceedings	of	the	AAAI	Workshop	on	Artificial	Intelligence	for	Operations	Research	and	Social	Good	(p.	7).	San	Francisco	
(2017)	
[Gajderowicz,	2017b]	Gajderowicz,	B.,	Fox,	M.	S.,	&	Grüninger,	M.	General	Model	of	Human	Motivation	and	Goal	Ranking.	In	2013	
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[Simon,	1967]	Simon,	H.	A.	(1967).	Motivational	and	emotional	controls	of	cognition.	Psychological	review,	74(1):29–39.
[Simon,	1972]	Simon,	H.	A.	(1972).	Theories	of	Bounded	Rationality.
[Simon,	1996]	Simon,	H.	A.	(1996).	The	Sciences	Of	The	Artificial.	The	MIT	Press,	Cambridge,	MA,	USA,	third	edit	edition.
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 26
Thank	you
Any	Questions?
08-28-2017 Social	Service	Policy	Evaluation	Using	Client	Emulation 27

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Social Service Policy Evaluation Using High-Fidelity Client Emulation