This document discusses best practices for social media use within organizations. It recommends assessing corporate culture to understand collaboration, priorities, and management support. Effective social media practices include understanding the brand promise, monitoring conversations, and adapting strategies. Organizations should plan for engagement, encourage knowledge sharing between departments, and develop social media policies. Overall, the key is moving beyond one-way communication to build relationships through agile, two-way conversations.
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Social Media from the Inside Out
1. Social Media from the
Presented by: Beth Harte, theharteofmarketing.com
InsideOut
The International Association of Business Communicators (IABC) Philadelphia 2011
Image source: http://www.flickr.com/photos/storrao/4341506317
4. “ The consumer
[or customer]
has gained control
of the marketplace… ”
-Don Schultz,
Father of IMC
Image Source: epicpm.org
5. “Because they don't care
about the customer. I AM
at this minute in crisis…”
-Cisco Hate / Amplicate
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59. Mashable’s 10 Must-Haves
for Your Social Media Policy:
1. Introduce the purpose of social media
2. Be responsible for what you write
3. Be authentic
4. Consider your audience
5. Exercise good judgment
6. Understand the concept of community
7. Respect copyrights and fair use
8. Remember to protect confidential & proprietary info
9. Bring value
10. Productivity matters Image source: fanpop.com // Information Source: http://mashable.com/2009/06/02/social-media-policy-musts/