This research examines the prospects of wearable devices and solutions versus Augmented Reality held in the hand via a smartphone, tablet computing device

1. Wearable Augmented Reality: Google Glasses and Beyond
Is the future of Augmented Reality "wearable" or "hand-held"?
This research examines the prospects of wearable devices and solutions versus Augmented Reality held
in the hand via a smartphone, tablet computing device (such as iPad), or other wireless devices. While
the report places a lot of attention upon Google's latest wearable Augmented Reality, it is important to
note that AR solutions encompasses much more than just the device and/or interface. This research
includes analysis of other technologies, such as location determination, and other aspects of the value
chain, such as applications in the Cloud.
Target Audience:
 Google and their Competitors
 Wireless Device Manufacturers
 Augmented Reality Technology Vendors
 Mobile Commerce and Advertising Vendors
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augmented-reality-google-glasses-and-beyond.html
Report Details:
Published: July 2012
No. of Pages: 146
Price: Single User License – US$1995 Corporate User License – US$4995
1.0 Executive Summary 4
2.0 Introduction 8
2.1.1 User Position And Augmented Reality 10
2.1.2 Collaborative Applications 16
2.1.3 Augmented Reality Challenges 17
3.0 Wearable Devices And Augmented Reality 20
3.1 Wearable Devices Component And Technologies 20
3.1.1 Google Glasses 21
3.1.2 Google Glasses Technologies 23
3.1.3 Google Glasses Potential Applications 23
3.1.4 Google Now Integration With Google Glasses 25
3.2 Will Google Glasses Be Android Based Or Cloud Based? 25
3.2.1 Cloud Computing And The Transformation Of Google Mobile Apps 25

2. 3.2.2 Gfs Ii 31
3.2.3 Bigtable 31
3.2.4 Mapreduce 31
3.2.5 Memcache 32
3.2.6 Appengine 32
3.3 Google Business Model And Cloud Strategy 33
3.3.1 Market Strategy 33
3.3.2 Google Apps Marketplace And Mobile Applications 35
3.3.3 Google Clouds 37
3.3.4 Economic Of The Cloud And Its Benefits For Google 37
3.3.5 Swot Analysis For Google Cloud Services 38
3.3.6 Google Mobile Clouds Potentials For Google Glasses 41
3.4 Handheld Vs. Wearable Augmented Reality 43
3.4.1 Swot Analysis For Wearable Augmented Reality Devices 43
4.0 Google Glasses Applications 45
4.1 Google Glasses In Construction Sites 46
4.1.1 Navigation In Construction Sites Through Ar Applications 49
4.2 Google Glasses In Healthcare And Medical Solutions 55
4.2.1 Google Glasses In Surgery 56
4.2.2 Google Glasses Interaction With Robotics For More Automated Surgeries 60
4.3 Google Android 61
4.4 Android Applications Analysis 66
4.4.1 Swot Analysis For The Android Os 67
4.5 Market Overview 69
4.5.1 Market Forecast 70
4.5.2 Market Share 70
4.5.3 Market Analysis 71
4.5.4 Market Predictions 73
4.5.5 Business Opportunities 73
4.5.6 Trends In Mobile Software Development 74
4.5.7 Mobile Cloud Software Developments 75
4.5.8 Application Billing 76
4.5.9 Handset Business Trends 77
4.6 Android Os Future 79
4.6.1 Android Hardware Developments 84
4.6.2 Conclusion 84
4.7 Google In Social Media Market Place And Its Benefits For The Glasses Project 85
4.8 Google In Social Commerce 85
4.8.1 Mobile Commerce And Social Selling Through Google Applications 86
4.8.2 Google+ And Location Services 87
4.8.3 Facebook Social Selling Vs Google+ Social Selling 87
4.8.4 Swot Analysis Google+ Vs Facebook In Mobile Commerce And Social Selling 90
4.9 The Future Of Google Strategy In Social Selling And Social Advertising 95

3. 4.9.1 Google+ To Take Over Facebook 95
4.10 Google Drive 97
5.0 Google As A Service Provider 99
5.1 Google As A Vno: Cloud And Applications 101
5.1.1 Google In The Cloud: Potential Network Advantages 103
5.1.2 Google In The Cloud: Incumbent Network Operator Implications 104
5.1.3 Google Applications As A Platform To Incumbent Operators' Networks 105
5.2 Ott Voip Providers And Google 106
5.2.1 Voip Providers 107
5.2.2 Incumbent Operators Threats 108
6.0 Google Glasses Challenges 110
6.1.1 Users Privacy In Google Glasses 111
6.1.2 What Can Be Done To Protect User Privacy In Google Glasses Applications 114
6.1.3 Using Google Glasses Applications As Offline Application To Increase Profit 115
6.1.4 Google Glasses And Mobile Business Application 116
6.2 Google Glasses + Social Commerce = Commerce Success 117
6.3 Google Glasses Applications And Its Challenges 119
6.4 The Acceptance Of The New Applications In Google Glasses 120
6.4.1 The End-User Perspective 120
6.4.2 The Network Operator And Third Party Provider Perspective 121
7.0 Google Future Direction With Google Glasses 125
7.1.1 New Mobile Advertising Vendors Challenge Google 128
7.2 Google Applications Products 130
7.3 Location Commerce And Google Applications 131
7.4 Google Strategic Direction 134
7.4.1 Recent Events Affects Google Strategies 137
7.5 Applications For Marketers 138
7.6 Google Compute Engine 139
7.6.1 Google Compute Engine Vs Amazon Cloud Service 141
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