Due to the Individual Travelling Scheme launched by the PRC Government, more and more mainland tourists now visit Hong Kong.

1. Apparel in Hong Kong, China
Due to the Individual Travelling Scheme launched by the PRC Government, more and more mainland
tourists now visit Hong Kong. They have strong purchasing power and contributed a lot to the apparel
market. As such, the apparel market saw positive growth in volume and current value terms in 2011.
Value growth increased faster than volume due to the increase in unit prices. The influx of mainland
shoppers and the rising per-capita income of Hong Kong people led to the unit price rises.
Ageing population extended elderly apparel markets
With the increasing ageing population in Hong Kong, manufacturers are increasingly introducing their
variant for the ageing population, focusing more on functional instead of fashionable. For example, adidas
has a new apparel line which is for those aged 50-years-old, or above. It can be expected that other
product categories will be affected.
Get your copy of this report @ http://www.reportsnreports.com/reports/184872-
apparel-in-hong-kong-china.html
Report Details:
Published: August 2012
Price: US$1900
Inflation increased production and operating costs
Majority of apparel production is now in Mainland China, and 2011 saw high inflation, pushing up the
production of apparel products. In addition, Hong Kong retailers faced with high increase in rental cost in
2011. With this, many small shops can no longer afford the high rental costs in shopping centres and are
forced to wind-up their businesses. As such, now in many shopping centres, most of the shops are chain
stores and international brands.
Consumer demand dictates more sportswear and organic clothing
People in Hong Kong are now adopting healthier lifestyles, with more vegetarians and marathon runners
in Hong Kong. As such, consumers are demanding more sportswear, with the increasing number of
people picking up sports. In addition, production of fabrics using environmentally-friendly methods is
increasingly used and marketed to consumers. The use of organic materials is also increasingly popular.
Demand for more plus-size childrenswear due to child obesity problems
Child obesity is becoming more serious in Hong Kong. As such, there is increasing demand for plus-size
childrenswear. The situation is so bad that some children even need to wear adult clothing to fit their size.
In addition, with the lower birth rate, parents are more willing to spend on their children. Many brands

2. have started to introduce childrenswear to their product portfolios. Some examples are, Uniqlo, H&M,
Zara and adidas; each of which has a children’s department in their retail stores.
Competition intensifies as more brands enter Hong Kong
With advancements in technology, internet selling is playing a more important role in Hong Kong
apparel’s market. To survive amid stiff competition, more distribution channels are being utilised to reach
a wider audience. In 2011, internet selling is increasingly common and growing in popularity as
consumers become more familiar with this way of shopping. Furthermore, to boost sales, many brands
joined “group buying” websites. In addition, as demand for apparel increases, more retail outlets and
brands, such as Gap and Forever21, enter Hong Kong to cater to the demand
Table of Contents
Apparel in Hong Kong, China - Industry Overview
EXECUTIVE SUMMARY
Influx of mainland shoppers
Ageing population extended elderly apparel markets
Inflation increased production and operating costs
Consumer demand dictates more sportswear and organic clothing
Demand for more plus-size childrenswear due to child obesity problems
Competition intensifies as more brands enter Hong Kong
KEY TRENDS AND DEVELOPMENTS
Influx of mainland shoppers
Ageing population extended elderly apparel markets
Consumer demand dictates more sportswear and organic clothing
Inflation increased production and operating costs
Demand for more plus-size childrenswear due to child obesity problems
Competition intensifies as more brands enter Hong Kong
MARKET DATA
Table 1 Sales of Apparel by Category: Volume 2006-2011
Table 2 Sales of Apparel by Category: Value 2006-2011
Table 3 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 4 Sales of Apparel by Category: % Value Growth 2006-2011
Table 5 Apparel Company Shares 2007-2011
Table 6 Apparel Brand Shares 2008-2011
Table 7 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 9 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 11 Forecast Sales of Apparel by Category: Value 2011-2016

3. Table 12 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Browse reports related on Energy and Power @ http://www.reportsnreports.com/market-
research/energy-and-power-supplies/
Contact:
TX, Dallas North - Dominion Plaza,
17304, Preston Road,
Suite 800, Dallas 75252.
+ 1 888 391 5441
sales@reportsandreports.com
Connect With Us: