Rochester

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Rochester

  1. 2. The Census Bureau projects <ul><li>By 2018, that there will be roughly 21.8 million more adults in the U.S </li></ul><ul><li>than in 2008 </li></ul>
  2. 3. <ul><li>95 percent of the increase in population will be over 55 </li></ul><ul><li>and more than half will be over 65 </li></ul>
  3. 7. <ul><li>A potential gap of 6 million unfilled jobs </li></ul>
  4. 8. <ul><li>Health Care and Social Assistance </li></ul><ul><li>Educational services </li></ul><ul><li>Nonprofits </li></ul><ul><li>The Performing Arts </li></ul><ul><li>Museums </li></ul><ul><li>Libraries </li></ul><ul><li>Government </li></ul>Nearly half of these jobs will be in the social sectors
  5. 10. IF YOUR PRODUCT SUCKS SOCIAL MEDIA WON’T FIX IT
  6. 11. <ul><li>Job search is a workflow. </li></ul><ul><li>Think farming. </li></ul><ul><li>NO SHORTCUTS. </li></ul><ul><li>NO SILVER BULLETS. </li></ul><ul><ul><ul><ul><ul><li>@jtomblanco </li></ul></ul></ul></ul></ul>
  7. 22. Metcalf’s Law N(n-1)/2 <ul><li>quantifying the &quot;value&quot; of a network </li></ul><ul><li>20(20-1)/2 </li></ul><ul><li>190 </li></ul>
  8. 23. <ul><li>There are more jobs being lost than created. </li></ul><ul><li>- David Silverman </li></ul>
  9. 24. <ul><li>Adding part-time workers to the number of officially unemployed and the discouraged workers, results in a rise in the </li></ul><ul><li>real unemployment rate to </li></ul><ul><li>19.2% </li></ul><ul><li>or 30.6 million people. </li></ul><ul><ul><ul><ul><li>- Labor Market expert Leo Hindery, Jr </li></ul></ul></ul></ul>
  10. 25. <ul><li>The odds of any one of these 30 million securing one of the 2.4 million full-time jobs available is </li></ul><ul><li>8% </li></ul>
  11. 26. Admissions Rate
  12. 28. So what should I do <ul><li>STEP 1: Complete comprehensive self-assessment process. </li></ul>
  13. 29. <ul><li>“ You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea of what they are. You must first become absolutely clear about what you want .” </li></ul><ul><li>— Brian Tracy, Maximum Achievement </li></ul>
  14. 31. SO what should I do <ul><li>STEP 2: Learn why traditional job search fails. </li></ul>
  15. 33. The recession is not the obstacle <ul><li>The obstacle is to abandon conventional job-hunting methods. </li></ul><ul><ul><ul><ul><ul><li>Charlie Hoehn </li></ul></ul></ul></ul></ul>
  16. 34. How Most People look for Work <ul><li>Want Ads/ Sunday Papers </li></ul><ul><li>Internet </li></ul><ul><li>Employment Agencies </li></ul><ul><li>Word of Mouth </li></ul><ul><li>Direct Contact with Employers </li></ul>
  17. 35. How Employers Fill Jobs <ul><li>Internal Networks </li></ul><ul><li>Job Postings </li></ul><ul><li>External Networks (Professional Organizations) </li></ul><ul><li>Placement Employment Agencies </li></ul><ul><li>Civil Service Lists </li></ul>
  18. 36. <ul><li>Job Boards percentage of job-seekers who actually get their jobs off the boards is relatively low about 5-10 percent </li></ul><ul><li>Recruiters -- About 10-20 percent of people in search find their jobs through recruiters </li></ul>
  19. 37. <ul><li>Cold Calling -- Approximately 10-20 percent of people in search find their jobs by cold calling on potential decision makers in companies </li></ul><ul><li>Networking -- Close to 70-80 percent of people in search get their jobs through networking </li></ul>
  20. 38. CareerXroads 8th Annual Source of Hire Study: <ul><li>CareerBuilder is accountable for 3.95% of external hires </li></ul><ul><li>Monster 3.14% </li></ul><ul><li>HotJobs 1.35% </li></ul>
  21. 39. Google search <ul><li>“write a resume” - 21,600,000 results </li></ul><ul><li>“resume advice” - 53,700,000 results </li></ul><ul><li>“cover letter advice” - 24,800 results </li></ul>
  22. 41. Mark Granovetter Study Getting a Job <ul><li>56% of people find employment through a personal connection </li></ul><ul><li>18.8 Advertisements/ Placement Agencies </li></ul><ul><li>20% Applied Directly </li></ul>
  23. 42. The Strength of Weak Ties <ul><li>Of those who used a contact to get a job </li></ul><ul><li>16.7% saw their contact regularly </li></ul><ul><li>55.6% saw their contact only occasionally </li></ul><ul><li>28% saw their contact rarely </li></ul><ul><li>http://www.flickr.com/photos/alishalynn/3362812680 </li></ul>
  24. 43. People were not getting job through their friends, they were getting jobs through their associations
  25. 44. <ul><li>1973 </li></ul>
  26. 46. <ul><li>You believe networking yields instant results </li></ul><ul><li>http://www.mscareergirl.com/2010/03/24/3-job-search-mistakes-most-people-are-making/ </li></ul>TOP 3 Job Search Mistakes Most People are Making
  27. 47. <ul><li>Using your contacts insight just as a resume conduit creates a huge missed opportunity </li></ul>
  28. 48. <ul><li>Instead, ask for insight and gather data </li></ul>
  29. 49. <ul><li>Ask what their department is working on </li></ul><ul><li>What business opportunities their company is focused on </li></ul><ul><li>How they interface with the department you’re interested in </li></ul><ul><li>What are the top corporate initiatives, and company concerns/risks? </li></ul><ul><li>What bothers your contact about their company </li></ul><ul><li>What’s bugging their boss? </li></ul>
  30. 50. <ul><li>Real relationships are patterns of mutual investment. </li></ul><ul><li>I invest in you, you invest in me. </li></ul><ul><ul><ul><ul><ul><li>Umair Haque </li></ul></ul></ul></ul></ul>
  31. 51. <ul><li>The reason very few people are willing to refer job leads and opportunities is because they don’t yet trust you enough to make a referral. </li></ul>
  32. 52. start giving back before you start taking
  33. 53. Again if your product sucks
  34. 57. Developing your personal brand
  35. 60. Water Treatment Plant
  36. 61. Seth Godin <ul><li>http:// www.youtube.com/watch?v =AZnYRaQfjK4 </li></ul><ul><li>1230 mark </li></ul>
  37. 62. The Brand Called You <ul><li>Resume </li></ul><ul><li>http://oddee.com/item_96996.aspx </li></ul><ul><li>http://www.resumebucket.com/sample-cover-letters/Internet/Sample-Google-Administrator-Cover-Letter.html </li></ul><ul><li>http:// bokardo.com /archives/the-blog-is-the-new-resume/ </li></ul><ul><li>http:// www.resumerabbit.com/index.jsp?pid =c7d63b3c64a2198cfa05e529eaaf9903&AID=5835241&CJPID=3423657 </li></ul><ul><li>http://www.employmentdigest.net/2009/09/resume-keywords-for-job-search-success/ </li></ul><ul><li>Cover Letter </li></ul><ul><li>http://snipr.com/k6aos#job </li></ul><ul><li>http:// www.gradversity.com /guerrilla-cover-letters/ </li></ul><ul><li>References </li></ul><ul><li>Business Card </li></ul><ul><li>http://www.bitrebels.com/geek/cool-and-unusual-business-card-designs/ </li></ul><ul><li>http:// creativebits.org/cool_business_card_designs </li></ul><ul><li>http:// www.mydropcard.com / </li></ul><ul><li>http://businesscard2.com/ </li></ul><ul><li>Creating a Bio </li></ul><ul><li>http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/ </li></ul><ul><li>Portfolio </li></ul><ul><li>http://www.employmentdigest.net/2009/08/when-to-introduce-your-30-60-90-day-plan-to-a-hiring-manager/ </li></ul><ul><li>http:// www.visualcv.com/www/indexc.html </li></ul><ul><li>http://jefffisherlogomotives.blogspot.com/2008/06/prepare-for-any-marketing-or-promotion.html </li></ul><ul><li>Web-site </li></ul><ul><li>www.Myhusbandneedsajob.com </li></ul><ul><li>http:// www.yola.com / </li></ul><ul><li>Blog </li></ul><ul><li>http:// www.posterous.com / </li></ul><ul><li>http:// www.twittershouldhireme.com / </li></ul><ul><li>Linkedin Profile </li></ul><ul><li>http:// www.youtube.com/watch?v =IzT3JVUGUzM&feature=related </li></ul><ul><li>Facebook Profile </li></ul><ul><li>Twitter Profile </li></ul><ul><li>Video Resume </li></ul><ul><li>http:// www.islandreefjob.com /#/Clare </li></ul><ul><li>http:// www.youtube.com/watch?v =NApAlPH4hqA </li></ul><ul><li>http://vimeo.com/437470 </li></ul><ul><li>Wardrobe </li></ul><ul><li>http://www.ordinarypeopleonly.com/wp-content/uploads/2008/11/guidelines.pdf </li></ul><ul><li>Email </li></ul><ul><li>http:// www.constantcontact.com/features/tours.jsp </li></ul><ul><li>Interviewing Skills </li></ul><ul><li>http:// www.howtonailaninterview.com / </li></ul><ul><li>http://www.theladders.com/career-advice/7-interview-questions-uncover-corporate-culture </li></ul><ul><li>Mistake #7: Not memorizing a 90-second &quot;verbal resume.&quot; </li></ul>
  38. 63. Only 2 years ago, employers spent <ul><li>about $30 billion on advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising. </li></ul>
  39. 64. <ul><li>As the recession hit in 2008 and 2009, the total spending on recruitment advertising dropped by about two-thirds to about $3.5 billion: </li></ul>
  40. 66. Market Share 2010 3.01% 9.55% 14.46% 71.07%
  41. 69. So What should I do <ul><li>STEP 3: Learn secrets to a proactive job search. </li></ul>
  42. 70. Forzana Ali
  43. 79. Intro to the Semantic Web <ul><li>http://www.youtube.com/watch?v=OGg8A2zfWKg&feature=related </li></ul>
  44. 82. Facebook, LinkedIN & Beyond - or how the new media changed how sales people do business <ul><li>http://www.youtube.com/watch?v=u9Tl9EG9BA4 </li></ul>
  45. 83. Twitter <ul><li>Giving away access to information rewards the giver by building followers. </li></ul><ul><li>The more followers, the more information comes to the giver to distribute, which in turn builds more followers </li></ul><ul><ul><li>Rosabeth Moss Kanter </li></ul></ul>
  46. 84. <ul><li>Human beings are to independent action </li></ul>
  47. 85. what cats are to swimming.
  48. 86. <ul><li>90% of what separates successful people and failed people is </li></ul><ul><li>Time </li></ul><ul><li>Effort </li></ul><ul><li>and Stamina </li></ul><ul><li>-Hugh Macleod </li></ul>
  49. 87. <ul><li>&quot;You cannot build a reputation on what you are going to do.&quot; </li></ul><ul><li>-Henry Ford </li></ul>
  50. 89. <ul><li>http://www.slideshare.net/mwalmsley/social-media-social-influence-marketing-and-super-peers </li></ul><ul><li>http://www.slideshare.net/brainopera/prsa-social-media-strategies-instead-of-tools-1815614 </li></ul><ul><li>http://www.cnn.com/2009/OPINION/11/06/stimulus.jobs/index.html </li></ul>

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