Concordia University Version 4

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High Touch Netwroking Approach to Conduct Effective Career Seraches

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Concordia University Version 4

  1. 1. Flawless Execution of<br />Your Career Search<br />Leveraging high touch not high tech <br />to find a rewarding new job. <br />Presented by Ryan C. Kenney <br />Director, Human Resources, Regence<br />March 2010<br />
  2. 2. Agenda<br />Building Your Perspective<br />Building a Flexible Marketing Plan<br />The Marketing of (insert your name here)<br />Understanding The Sales Process: Leveraging the Diamond-Centered Interview Process<br />Closing the Sale<br />Preparing for Failure<br />FAQs<br />
  3. 3. Building Perspective<br />http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=related<br />
  4. 4. &quot;I always wanted to be somebody but I realized I should have been more specific.&quot;<br />(Comedian, Lily Tomlin) <br />
  5. 5. Building Perspective<br />Between 2000 and 2030, the U.S. population will grow by 26%. <br />The 65 and over segment of the population will grow by more than 80%.<br />According to the U.S. Census Bureau, the number of people aged 55 and older will increase to 73% by 2020, while the number of younger workers will grow only 5%.<br />Sources: BLS and US Census Bureau<br />
  6. 6. Building Perspective<br />The rate of unemployment for new college graduates has more than doubled to 4.3%*<br />That means 95.7% of you will find employment!<br /> *USA Today Nationwide Poll, September 18, 2009<br />
  7. 7. Building Perspective<br />One of every 304 working Americans works for Walmart.<br />Will you be one of them?<br />
  8. 8. Building Perspective<br />“I want to do something I believe in.”<br />“I want to avoid a job with repetitive and meaningless tasks.”<br />“I want to work with people…just not manage them.”<br />“I want an organizational culture that values my unique talents and will help me learn and grow.”<br />
  9. 9. Shifting the Odds in Your Favor<br />Only 12.3% of hires of candidates from outside the company come from listings on Monster or CareerBuilder and other kinds of web-basedjob boards, relating to the hiring by large companies.<br />In fact, the report says that Monster and CareerBuilder account for half the job board hires but both are losing ground to social networks and other niche sites. <br />Referralsfrom both employees and corporate alumni make up 27.3% of all external hires, according to CareerXroads. <br />The report suggests that referrals could be the best way for outsiders to land a job at a company. <br /> (February 2009 consulting firm report by CareerXroads)<br />
  10. 10. Tough Job Market Success Factors<br />Maximize your network – let everyone know that you are looking for a job. <br />Know what to look for in an employer – do your research <br />Know your skills set and values – what do you have to offer? <br />Explore your transferrable skills – what can you do with that ______ degree? <br />Looking for a job is a job – give the job search process your effort and time, stay active, own it, and take responsibility for moving it forward <br />
  11. 11. Tough Job Market Success Factors cont.<br />You will get frustrated, but if you stay focused, continue to find ways to look for work, and take some time away when you need to, you will succeed!<br />Don’t rely solely on technology during your job search, move beyond the internet and talk to people! <br />Remember that professional development, events and conference attendance and continuing education can help you stay current in the field and enhance your network. <br />Read, research and grow.  Stay current in your field and build your base of knowledge. <br />Your next job may not be in (insert your intended career field here). <br />
  12. 12. Seven Ways to Maximize the Value of Networking Meetings <br />Be Strategic about Which Meetings You Attend<br /> Join a group that will: <br />enable you to keep abreast of the latest developments in your field.<br />enable you to learn more about self-marketing, interviewing, and making a successful transition.<br />allow you to interact with prospective employers and clients.<br />2. Become Active<br />3. Attend Meetings with the Right Mindset<br />4. Ask Questions<br />5. Come Early and Stay Late<br />6. Follow-up Immediately<br />7. Don’t Try to Sell<br />
  13. 13. Networking Blunders<br />Networking Blunders include:<br />don’t do monologues and interrupt others<br />don’t insist on one-upmanship<br />don’t give unsolicited advice<br />don’t confuse contacts with friends and<br />don’t refuse to play the (networking) game. <br />
  14. 14. Approaching <br />Prior <br />Employers<br />Attending <br />Trade Meetings<br /> & <br />Conferences<br />Emailing <br />Friends, Social Social networking Sites<br />Career Search Efficacy Model<br />The Value-added Zone<br />Targeted <br />(High Touch) <br />Networking<br />Resource Investment<br />Traditional<br />Networking<br />Temporary <br />Assignments & <br />Volunteer Roles<br />Monster.com, Career Builder.com, etc.<br />Effectiveness<br />Aaa<br />
  15. 15. Flexible Marketing Plan(s)<br />Primary Career Field<br />Secondary Field<br />Where Your Passion Lives<br />Three approaches but one system to organize and track your efforts!<br />
  16. 16. Modular Objective Statements<br />Career Objective Formula = type or level of role + three distinct areas of strength + size and/or type of firm<br />Example :<br />“Professional Objective: a challenging entry-level role requiring proven analytical, organizational and presentation skills for a successful information technology consulting services firm in the Portland metropolitan area.”<br />
  17. 17. Diamond-Centered Interview<br />Greeting<br />Resume<br />Job to Candidate Fit?<br />The Value-added <br />Zone<br />Best Fit?<br />Question Scope<br />Accurate Exchange<br />Clarifying Information<br />Candidate Questions<br />Departing Remarks<br />Danger Zone<br />Your Goal is to be “liked or “hated” AKA: Remembered & Understood<br />
  18. 18. Diamond-Centered Interview: Candidate<br />Eyes as the Window to the Soul<br />The Zone You Should Own<br />Benefits vs. Features<br />The Value-added <br />Zone<br />Reinforce Strengths with <br />Consistency and Repetition<br />Question Scope<br />Specific Examples & Happy Endings<br />Humility, continuous learning & win-wins<br />Your Questions <br />(3 of 10)<br />Confirm Product is ready for Sale<br />Danger Zone<br />
  19. 19. Diamond-Centered Interview: Candidate<br />Eyes as the Window to the Soul<br />The Zone You Should Own<br />Benefits vs. Features<br />The Value-added <br />Zone<br />Reinforce Strengths with <br />Consistency and Repetition<br />Question Scope<br />Specific Examples & Happy Endings<br />Humility, continuous learning & win-wins<br />Your Questions <br />(3 of 10)<br />Confirm Product is ready for Sale<br />Danger Zone<br />
  20. 20. Diamond-Centered Interview: Employer<br />Eyes as the Window to the Soul<br />The Zone You Should Own<br />Benefits vs. Features<br />The Value-added <br />Zone<br />Reinforce Strengths with <br />Consistency and Repetition<br />Question Scope<br />Nobody is perfect; nobody is this bad<br />Impressions? Humility, continuous learner & win-wins outcomes<br />Do the questions demonstrate fit?<br />Confirm Right Product to Buy<br />Danger Zone<br />
  21. 21. Closing the Sale<br /> Close with a “We” instead of “I”<br />“We have sure covered a lot of ground and the challenges of working in this role are very appealing.”<br />vs.<br />“When will I hear from ABC about …”<br />
  22. 22. Coping with “Failure”<br />“I do not know how you could have every been my Number 2.”<br />Always respond promptly with professionalism, optimism and a request for their continued support in your search… and a hand-written thank you card.<br />
  23. 23. Frequently Asked Questions<br />Q: What is the correct resume length? <br />Q: What is the best way to present or respond to requests about salary history and/or expectations? <br />Q: When and how should I inquire about remote worker options?<br />
  24. 24. Frequently Asked Questions<br />Q: Should I avoid using the internet to apply for a job?<br />Q: Do I really need a cover letter?<br />Q: If I receive a job offer that is not quite what I was expecting or needing, should I reject it or try to negotiate a better offer?<br />
  25. 25. Frequently Asked Questions<br />Q: Should I use a search firm?<br />Q: How long should I wait before I follow up on an application? … on an interview?<br />Q: How long should I stay with my first employer (after college)?<br />
  26. 26. Tips & Reminders<br />Titles mean very little.<br />Opportunity over compensation.<br />Focus on firms that do things well.<br />Avoid search firms.<br />Email thank you messages will kill the sale.<br />Never eat alone.<br />Respect (never “dis”) the executive assistant.<br />High touch equals superior results.<br />
  27. 27. Networking Resources<br />General:<br />http://www.rileyguide.com/nettips.html#tips<br />http://www.effectivenetworking.com/content/resources.html<br />Use of Social Media<br />http://www.jumpstartsocialmedia.com/personalbrandmanagement.htm<br />http://www.jumpstartsocialmedia.com/socialnetworkingtips.htm<br />

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