• My advice for anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it.
• Forget the masses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
HIRING Research Engage HiringPROCESS DecisionJob Seeker Enter Build relationship; Get hired consideration set Persuade to hireEmployer Collect Info Assess Options; Hire a candidate Get more info
Identify and prioritize eachinstance of contact
1.Think about every time an employer comes in contact with either you or your support materials. Either in person, by phone or email, or through Company process or system (It can be remote interaction, phone interaction or face to face interaction)
How will you Develop alternative responses.• What are ways you could improve response in each of those contact opportunities.
Word of mouth is generated bysurprise and delight or anger. You dont win because you did a good job, you win because you dramatically exceeded expectations.
Zero Moment of Truth (ZMOT The moment you check online for reviews or additional information before you make a decision about a product or service. The ZMOT occurs when a person checks a movie’s reviews before buying tickets, or compares hotel reviews before finally making a decision about that romantic getaway.