For more course tutorials visit www.newtonhelp.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study

1. MKT 435 All Assignments
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MKT 435 Week 1 Consumer Behavior and Marketing Paper
MKT 435 Week 2 Porsche Case Study
MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
MKT 435 Week 3 How Attitudes are Influenced
MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy
MKT 435 Week 4 Examine a Communication Tool
MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy

2. MKT 435 Week 5 Consumer Decision Making Process Analysis
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MKT 435 All New Assignments
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MKT 435 Week 1 Impact of Consumer Behavior on Marketing
Strategy Paper
MKT 435 Week 2 Brand Personality Presentation (2 PPT)
MKT 435 Week 3 Internal and External Influences Marketing Paper
MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior
Paper
MKT 435 Week 4 Team Consumer Decision Making Paper

3. MKT 435 Week 4 Consumer Decision Making Presentation
MKT 435 Week 5 Team Global and Online Marketing Strategy
Presentation
MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing
Strategy Paper (2 Papers)
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MKT 435 Week 1 Consumer Behavior and Marketing Paper
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Choose a company with which you are familiar.
Prepare a 1,050- to 1,400-word paper in which the interrelationship
between consumer behavior and marketing is discussed.
Find three specific examples of the company’s marketing strategy and
its relationship with consumer behavior. Examples may include
mission/value statements, print advertising, website content, press
releases, among others. Using these examples, what is your opinion of

4. how the company uses the understanding of consumer behavior to
create and implement its marketing strategy?
Discuss each example you found using specific information.
Include a screenshot or copy of the marketing pieces you examined.
Format the paper consistent with APA standards.
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MKT 435 Week 1 consumer behavior and Social media
influence
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Develop a 7- to 9-slide Microsoft® PowerPoint® presentation, with
notes on each slide, in which you relate consumer behavior and social
media influence. Address the following:
• Define consumer behavior, and how it relates to marketing.
• Select a recent purchase and describe how social media and word of
mouth influenced your decision.
• Provide a minimum of three (3) examples of social media in your
decision, such as screen shots or video.
• Cite the assigned reading and at least one outside reference
(minimum of two references).
Format your presentation consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.

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MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper
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MKT 435 Week 1 Impact of Consumer Behavior on Marketing
Strategy Paper
Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of
consumer behavior on this organization’s marketing strategy.
Review and evaluate a specific example of how this organization
utilized its knowledge of consumer behavior to adjust its marketing
strategy.
ce,
distribution, promotion, service) impacted by consumer behavior?
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.

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MKT 435 Week 2 Brand Personality Presentation (2 PPT)
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This Tutorial contains 2 Presentation
MKT 435 Week 2 Brand Personality Presentation
Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10
Choose an organization with which you are familiar or use the
organization you chose for the Week 1 assignment.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with
speaker’s notes representing how this organization manages and
develops its brand personality, and deliver the following:
-digital) that you feel communicates a
strong brand personality. Include this ad in your presentation.
Figure 10-2 (p. 369 inConsumer Behavior: Building Marketing
Strategy).

7. user imagery, executional factors, etc.) and how that links to the
personality they are communicating.
personality.
positioning.
this ad impact your belief in the brand or impact your
motivation to purchase from this organization?
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 2 Porsche Case Study
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Read the Porsche case study found in Consumer Behavior on pages
52-53.
Write the answers to the following questions: 1, 2, 3, 4 and 6 at the
end of the case. Use the worksheet to answer the questions. The paper
will need to be 700 to 1,050 words in total length.

8. Format the paper consistent with APA standards.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 3 How Attitudes are Influenced
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Write a 1,050- to 1,400-word paper in which you write about the
following scenario:
· What was your attitude about this course before it started?
· What factors influenced that attitude?
· How has your attitude toward the course changed now in the
third week of class?
· Refer to attitude and motivation theories as discussed in
Chapter 6 to support your reasoning for the before and after attitudes
you describe.
· Use specific examples.
Format the paper consistent with APA standards.
Click the Assignment Files tab to submit your assignment.
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9. MKT 435 Week 3 Impact of Cultural Values on Consumer
Behavior Paper
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MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior
Paper
Choose one of the following changes in Cultural Values to review and
discuss: (1) green marketing, (2) cause-related marketing, (3) gender-
based marketing, or (4) marketing to gay and lesbian consumers.
Write a 700- to 1,050-word paper in which the interrelationship
between consumer behavior and changes in cultural values is
reviewed.
Find three specific examples of organizations marketing to these
changes in cultural values. Examples may be mission/value
statements, print advertising, web site content, press releases, among
others.
Using these examples, what is your opinion of how the company uses
the understanding of changing cultural values to create and implement
its marketing strategy?
Discuss each example you found using specific information.
Include screenshots or copies of the marketing pieces you examined.

10. Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 3 Internal and External Influences Marketing
Paper
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MKT 435 Week 3 Internal and External Influences Marketing Paper
Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3
Select a new product or service that will be launched by either an
existing organization or one you will create. This will be the product
or service you will use for the remainder of the team assignments due
in Weeks 4 and 5.
Obtain your instructor’s approval of your team’s product or service
before beginning this project.
Develop a 700- to 1,050-word analysis explaining the following
headings:
service.

11. -1 (p. 79) that you feel is most
applicable to the marketing of your new product/service. Describe the
marketing implication of your new product/service of this value.
hics, which
demographic shifts, if any, do you feel will have a noticeable impact
on the marketing for your new product/service in the next 10 years?
making the decision to purchase the new product/service. What
marketing strategies will you implement based on these reference
group influences?
Include at least three sources of research that support your analysis; at
least one must be the textbook, one from the University Library, and
one piece of secondary research.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 3 Part I Consumer Behavior and Marketing
Strategy
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12. Write a 700- to 1,050-word paper in which the team discusses the
following:
· A brief overview of the company and the product and its
marketing strategy.
· An examination and discussion of the external factors that
influence the company’s target market.
· Find 5 examples of the company’s marketing communications
and discuss each communications example, addressing how the
company recognizes external factors that influence its consumers’
behavior. Examples of Marketing Communications types are: print
advertising, press releases, brochures, flyers, banner ads, etc.
Format the paper according to APA standards.
Click the Assignment Files tab to submit your assig
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MKT 435 Week 4 Consumer Decision Making Presentation
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MKT 435 Week 4 Consumer Decision Making Process
Analyze a recent purchase you made of a durable good (durable goods
are goods that don’t wear out quickly or those that have a lifespan of

13. more than three years – computers, cars, mobile phones, kitchen
appliances, etc.)
Make a presentation of 10-12 Slides
Base your review on the following six steps in the consumer decision
process:
1. Problem recognition
2. Information search
3. Alternative evaluation
4. Purchase
5. Use
6. Evaluation
Answer the following questions in your paper:
to you?
experience influenced you to skip this stage?
anization have done more effectively
from a marketing standpoint to help you move through these stages?
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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14. MKT 435 Week 4 Examine a Communication Tool
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Choose a marketing communication tool used by a brand about which
you are passionate. Examples of Marketing Communications types
are print advertising, press releases, brochures, flyers, banner ads, etc.
Create a Poster Board presentation in which you:
· Present the communication tool
· Discuss how effective it is in attracting and retaining
customers, and communicating the company’s focus on customer
satisfaction.
· Propose 3 ways in which the communication tool could be
improved for effectiveness.
· You may create an actual poster board and bring it to class or
submit the poster board using padlet.com, storyboard.com, or
movenote.com, and adding a script to accompany the electronic poster
board submission.
· Write a 525- to 700-word summary of how you think the
presentation went.
Format the paper according to APA standards.
Click the Assignment Files tab to submit your assignment.
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15. MKT 435 Week 4 Part II Consumer and Behavior Marketing
Strategy
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Write a 525- to 700-word paper in which the team explains the roles
of family, culture, and subculture influences on the company’s target
market purchasing behavior.
Discuss how the company can use learning and perception theories in
attracting and retaining target market members. Provide a brief
description of the theory with specific examples of using it in a
marketing communication strategy.
Format the paper according to APA standards.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 4 Team Consumer Decision Making Paper
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MKT 435 Week 4 Consumer Decision Making Paper
Utilize the same product/service your team chose for Week 3.
Developa 700- to 1,050-word response that analyzes the following:
influence in developing a marketing strategy for your product/service.
your product/service serves to eliminate. How is your marketing
strategy impacted by this awareness?
search and factors that act to reduce external search for information
before purchase or adoption of your product/service.
criteria and the importance of each that your
market segment would use in purchasing your product.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 5 Consumer Decision Making Process
Analysis
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Analyze a recent purchase decision you made using the steps in the
consumer decision making process. The consumer decision making
process is discussed in Chapter 14, pages 341-346.
Submit a detailed outline in which you show the steps you took in
making the purchase decision and the rationale behind each step. An
example of a detailed outline can be found in the Center for Writing
Excellence.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 5 Final Consumer Behavior and Marketing
Strategy
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Create and present a 10- to 12-slide PowerPoint presentation of Part
III.
Develop a segmentation analysis of the company’s target market.
Address each variable of segmentation (geographic, demographic,
behavioral and psychographic) that is significant in attracting the
target market. Provide specific examples of product attributes and
benefits for each segmentation variable identified as relevant. Refer to
Chapter 2 for segmentation variables.

18. · What is the target market for this company’s product line?
Discuss the target market in terms of the segmentation variables.
· What position has the company chosen for this product?
· Reexamine the five examples of the company’s
communications identified in the Week 3 assignment.
· Rework each example to better reflect the external and internal
influences on the stated target market. Create a new communications
tool for each.
· Discuss why the changes were made and how the marketing
team can evaluate the effectiveness of the new communications tools.
· Use the speaker notes option in PowerPoint for discussion.
Click the Assignment Files tab to submit your assignment..
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MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper
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This Tutorial contains 2 Papers

19. MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing
Strategy Paper
Evaluate an online crowdsourcing site. Examples include, Dell’s
Ideastorm, and Starbucks.
Write a 750- to 1,050-word paper in which you review a
crowdsourcing site.
Marketing has evolved in its relationship to customers. Marketing to
consumers has shifted to marketing for consumers. Marketing for
consumers has the power to choose whether they want to create a
dialogue.
consumers to help build its organization?
strategy?
marketing strategy for this organization?
Cite specific examples of these different marketing campaigns in use.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation

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MKT 435 Week 5 Global and Online Marketing Strategy Presentation
Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15
Utilize the same product/service that your team chose for Week 3.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with
speaker’s notes illustrating your cross-cultural, Internet, mobile, and
social media marketing strategy:
Include the following in your presentation:
product/service
after you have introduced it in the United States.
international considerations into your decision to enter this country:
s with respect
to culture?
culture
of the product/service?
product/service?

21. in this country?
and social network.
Instagram, YouTube, etc.) and discuss how you will interact with
consumers with this network site.
different methods that will be a part of your online
marketing strategy to drive your information to consumers, as well as
drive consumers to your information. Why did you choose these
methods?
arketing
strategy. Based on a recent study of mobile phone users by Experian
(p. 532 in textbook), five segments of mobile phone users exist: (1)
Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4)
Pragmatic Adopters, and (5) Basic Planners. How will you use these
segments and their characteristics in information search and
purchase?
-of-mouth
(WOM). How will you initiate and gather word-of-mouth for your
product/service?
Format your presentation consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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