2. MISSION STATEMENT
It’sthe mission for TravelNpax.com to
provide its customers with all their group
travel needs, our one stop easy to use
interface will help our customers to get all
their wants and needs when traveling
together.
3. ISSUE BEING ADDRESSED
At the current time there are no user-
friendly group travel websites available to
our customer demographic
4. SOLUTION TO ISSUE
A simple and user-friendly home screen
interface.
Consumers simply enter the group travel
information- (how many people, To/from,
dates,
Select a few customizable options and
the groups ready to go.
5. Mock Screen Shot
of the
Travelnpax.com
home screen
Group users can create an
account
The trip will be stored and each
member of the group traveling
can communicate with each
other directly on the site.
6. Mock Screen Shot
of “PAXPAY”
“PAXPAY” is travelnpax.com’s
signature feature which allows
each member of the traveling
group to pay just what they
owe, avoiding that “I OWE
YOU” problem when traveling
in groups.
**Demonstration purposes
only**
7. MARKET SIZE
Travelnpax will be competing with the
other top travel sites existing presently,
with the slight but significant twist that
Travelnpax is for “group travel” or people
traveling in “pax”
The Market Size will be a consumer base
similar in size to that of Travelocity, Orbitz,
Expedia, and Priceline.
8. MARKETING &
DEMOGRAPHICS
During Phase 1 of Travelnpax.com we will
be using Target Marketing.
Directly marketing to the consumer-base
via online advertising, and social media.
Research determined- potential
customers for Travelnpax.com to be
between the ages of (18-40)
9. COMPETITIVE LANDSCAPE
TOP COMPETITORS INCLUDE: In order of current
usage rates.
Expedia.com
Priceline.com
Orbitz.com
Kayak.com
StudentUniverse.com ***
** StudentUniverse is most similar, but is not
tailored to group travel and only harnesses a
young demographic.
10. MATRIX
Travelnpax.com StudentUniverse.com
Will offer travel deals to wider Offers cheap travel deals to
range of customers students
The success of the site, relies Easy to use interface
on a user-friendly site- simple Offers Flights,
and-hassle free. Accommodations, and
Will also offer, flights, activities
accommodations and
activities. (target marketing) Offers a feature called “fairplay”
Travelnpax will offer group which allows you to just type in
features such as “paxpay” your From: and Studentuniverse
will offer you deals from that
and the easy
specific location.
communication tool so that
the group can travel with
ease.
11. REVENUE AND STARTUP
No current revenue Existing
An initial Customers(users of
investment is any travel site)
needed for the Internet users (18-
construction of the 40) will be hit with a
site, as well as for “strategic”
startup marketing marketing
to gain initial campaign for the
momentum. initial pull.
12. TRAVELNPAX BUSINESS MODEL
1. Aggregation: Travelnpax.com will aggregate flights
and accommodations, with the plan to eventually
become its own aggregator cutting away that first
layer of cost and be placed on equal playing field
with its competiors such as Expedia and Priceline
2. SELL: Travelnpax.com’s own breakthrough features
and easy interface are attractive to competitors who
could eliminate the inevitable upcoming cost to
match Travelnpax’s interface plus grab a piece of
Travelnpax’s market share
3. Expansion: Travelnpax could further develop the
group travel interface to include other areas of travel,
13. FINANCIAL PROJECTIONS AND
NUMBERS
15,000-20,000$
Initial investment for site construction-
5,000-10,000
5,000 for startup- target marketing. (using
online advertising, social media, and peer
reviews)
3,000 for daily operations
**Projected #s are from personal research-
14. INITIAL INVESTMENT PHASE
BREAKDOWN
Milestone 1: To Launch Site 40%
Milestone 2: Target Marketing campaign
30%
Milestone 3: Site development and
research 30%
