Vamonos De Viaje - Reto 2.0

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Vamonos De Viaje - Reto 2.0

  1. 1. Edward Betancourt<br />Aldo Briano<br />Ramón González<br />University of Puerto Rico - Mayaguez<br />7 de mayo de 2010<br />
  2. 2. Outline<br />Motivation<br />Proposed Product<br />High level perspective<br />Mashup Overview<br />Commercial Potential<br />Business Model<br />User Experience<br />Technical Design<br />Technical Implementation<br />Scalability<br />Conclusion <br />DEMO<br />
  3. 3. Travel<br />Best deals?<br />Where to go?<br />What to wear?<br />What to do?<br />How to buy ($)?<br />Where to stay?<br />What to say?<br />What’s going on?<br />
  4. 4. “De Viaje” El Nuevo Día<br />
  5. 5. Vámonos De Viaje<br />
  6. 6. High Level View<br />Front-end<br />Back-end<br />1 –News content from EL Nuevo Dia – “De Viaje”<br />2 – Request from ENDI-API<br />3 – A keyword extraction process is executed against every article that is obtained.<br />Result: List of cities and countries. <br />These keywords or tags are used to populate the web-application<br />4 –Webaplication“Vámonos de Viaje”<br />5 - 6 – API’s that will be used to obtain information about the target location <br />7 - Advertisement sections that will be displayed in the web portal.<br />Categories:<br /><ul><li> Hotels
  7. 7. Flights
  8. 8. Offers
  9. 9. Others</li></li></ul><li>Mashups<br />
  10. 10. Benefits <br />Center of information for virtual travelers<br />Interactive experience<br />Targeted Advertisement (best deals)<br />Business opportunity<br />Learning Experience<br />
  11. 11. Commercial Potential<br />
  12. 12. Business Opportunity<br />Increase exposure<br />Effective advertising<br />International market<br />E-commerce<br />Simple, easy to use<br />Online Advertisement Portal <br />
  13. 13. Business Model<br />“Pay per click” advertisement<br />Small fee every time ad is clicked<br />Similar to “Google Adwords”<br />Customize payment plan<br />User statistics through visual charts<br />
  14. 14. User Experience<br />“No navigation, no hassle”<br />Appealing<br />Ergonomic<br />Pictures of interest<br />Visual browsing<br />Dynamic tabbed display<br />
  15. 15. User experience<br />Advertisement Section<br />
  16. 16. Technological Backend<br />Keyword Extraction<br /><ul><li> Article’s tags are not useful
  17. 17. Extract cities and countries referenced in article
  18. 18. Tags will be used to populate the web application (mashups)</li></li></ul><li>Technological Backend<br /><ul><li>GeoDataSource World Cities DB: 2,243,050 entries </li></ul>Tag Priority<br /><ul><li>Number of advertisements
  19. 19. Number of appearances
  20. 20. Article ordering </li></li></ul><li>Database Schema<br />
  21. 21. Technological Backend<br />
  22. 22. Scalability<br />More, richer API’s<br />Multiple sources for news articles<br />Multiple languages<br />User feedback<br />Sponsored advertisements<br />Expose ENDI - Travel Advertisements API<br />
  23. 23. Conclusion<br />“Vámonos de Viaje” enhances and takes DE VIAJE to the next level through WEB 2.0<br />Revolutionizes online tourism<br />Creates market opportunities for businesses worldwide<br />Driven by user experience<br />It is the complete online travel portal!<br />Visit us at:<br />http://www.vamonosdeviaje.info<br />
  24. 24. DEMO <br />

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