1. Hello

2. Hello

3. Research:
Current Methods

4. 1. browse current and upcoming and
past shows

5. 2. purchase tickets

6. 3. interact with social media

7. The Seattle Art Museum wants
to develop an iPad App.

8. Product Goals
1. experience SAM
2. drive them to visit
3. share with others
4. increase awareness of
SAM’s wide range of programs

9. Let’s Get to Know the Users

10. Seattlelites
Let’s Get to Know the Users

11. Seattlelites
ipad Owners
Let’s Get to Know the Users

12. Seattlelites
ipad Owners
Art Lovers
Let’s Get to Know the Users

13. Seattlelites
ipad Owners
Art Lovers
Tourists
Let’s Get to Know the Users

14. Seattlelites
Percent
Number
Seattle Population: 563374 100.00%
Sex and Age
Male 280973 49.87%
Female 282401 50.13%
Source: City of Seattle

15. Seattlelites
Median age (years) 35.4
Race
One race 538226 95.54%
White 394889 70.09%
Black or African
47541 8.44%
American
American Indian and
5659 1%
Alaska Native
Asian 73910 13.12%
Source: City of Seattle

16. Seattlelites Households by Type
Total Households 258499 100.0 %
Family households (families) 113400 43.87%
With own children under 18
46310 17.91%
years
Married-couple family 84648 32.75%
With own children under 18
32349 12.51%
years
Female householder, no
20916 8.09%
husband present
With own children under 18
10949 4.24%
years
Non Family households 145099 56.13%
Householder living alone 105542 40.83%
Householder 65 years and
24029 9.3%
over
Households with individuals
50783 19.65%
under 18 years
Households with individuals
49171 19.02%
65 years and over
Average Household size 2.08
Average family size 2.87
Source: City of Seattle

17. Seattlelites
Source: City of Seattle

18. ipad users

19. ipad users

20. Art Lovers
Educators, Students, Community,
Researchers and Artists

21. Tourists
Source: City of Seattle

22. User Groups

23. Tech-Savvy
• 24-55 years old Male
• Graduated from
University
• Currently works at
Information
Technology Company
• Likes arts and
entertainment
around Seattle

24. Educator
• 30-50 years old
Female
• Master’s in Education
• Currently works at a
local Middle School
• Wants students to
have well-rounded
education

25. Student
• 12-24 years old
Female
• is currently taking art
classes
• Wants stuff do with
her friends that isn’t
shopping

26. Uh… that’s the
last page.