Chapter 15 Organizing Communities for Public Health Practice-2050: A Futuristic Perspective Gentrification Gentrification / An upward shift in income, house values, education and occupational levels (in class), which almost always means increasing inequality and a widening gap between the more and the less successful Revitalization Revitalization / a renewed pride and investment in a community, mainly on the part of the residents, without a big class shift Defining the Feral Community A metropolis with a population of more than a million people in a state the government of which has lost the ability to maintain the rule of law within the city’s boundaries yet remains a functioning actor in the greater international system The community’s structures range from great buildings symbolic of wealth to ghetto’s and massive unemployment. These communities continue to grow and the majority of occupants do not voluntarily leave. Threats posed by a feral community: Potential for pandemics Massive environmental degradation Transmission points for illicit diseases & disasters The Health of CitiesGovernmentEconomyServicesSecurityHealthy “Green”Enacts effective legislation, directs resources, controls events in all portions of the city at all times. Not corrupt.Robust. Significant foreign investment. Provides goods and services. Possesses stable and adequate tax base.Complete range of services, including educational and cultural, available to all city residents.Well regulated by professional ethical police forces. Quick response to wide spectrum of requirements The Health of CitiesGovernmentEconomyServicesSecurityMarginal “Yellow”Exercises only “patchwork” or “diurnal” control. Highly corrupt.Limited/no foreign investment. Subsidized or decaying industries and growing deficits.Can manage minimal level of public health, hospital access, potable water, trash disposal.Little regard for legality/human rights. Police often matched/stymied by criminal “peers.” The Health of CitiesGovernmentEconomyServicesSecurityGoing Feral “Red”At best has negotiated zones of control; at worst does not exist.Either local subsistence industries or industry based on illegal commerce.Intermittent to nonexistent power and water. Those who can afford to will privately contract.Nonexistent.Security is attained through private means or paying for protection. Community Engagement Organization and Development and Communities Of the Future Key questions for the future: What are the main challenges & opportunities influencing public health practitioners (PHP)? What are the strategies for establishing a healthy public health environment for ALL citizens and move the community forward? What are the key elements of any inner-city community that must be addressed to establish a healthy community? (Covers: people, knowledge, natural resources, technical infrastructure, finances, political aspects, and cultural values that a community e.

1. Chapter 15
Organizing Communities for Public Health Practice-2050: A
Futuristic Perspective
Gentrification
Gentrification / An upward shift in income, house values,
education and occupational levels (in class), which almost
always means increasing inequality and a widening gap between
the more and the less successful
Revitalization
Revitalization / a renewed pride and investment in a community,
mainly on the part of the residents, without a big class shift

2. Defining the Feral Community
A metropolis with a population of more than a million people in
a state
the government of which has lost the ability to maintain the rule
of law within the city’s boundaries yet remains a functioning
actor in the greater international system
The community’s structures range from great buildings
symbolic of wealth to ghetto’s and massive unemployment.
These communities continue to grow and the majority of
occupants do not voluntarily leave.
Threats posed by a feral community:
Potential for pandemics
Massive environmental degradation
Transmission points for illicit diseases & disasters
The Health of
CitiesGovernmentEconomyServicesSecurityHealthy
“Green”Enacts effective legislation, directs resources, controls
events in all portions of the city at all times. Not
corrupt.Robust. Significant foreign investment. Provides goods
and services. Possesses stable and adequate tax base.Complete
range of services, including educational and cultural, available
to all city residents.Well regulated by professional ethical

3. police forces. Quick response to wide spectrum of requirements
The Health of
CitiesGovernmentEconomyServicesSecurityMarginal
“Yellow”Exercises only “patchwork” or “diurnal” control.
Highly corrupt.Limited/no foreign investment. Subsidized or
decaying industries and growing deficits.Can manage minimal
level of public health, hospital access, potable water, trash
disposal.Little regard for legality/human rights. Police often
matched/stymied by criminal “peers.”
The Health of CitiesGovernmentEconomyServicesSecurityGoing
Feral
“Red”At best has negotiated zones of control; at worst does not
exist.Either local subsistence industries or industry based on
illegal commerce.Intermittent to nonexistent power and water.
Those who can afford to will privately
contract.Nonexistent.Security is attained through private means
or paying for protection.

4. Community Engagement Organization and Development and
Communities Of the Future
Key questions for the future:
What are the main challenges & opportunities influencing
public health practitioners (PHP)?
What are the strategies for establishing a healthy public health
environment for ALL citizens and move the community
forward?
What are the key elements of any inner-city community that
must be addressed to establish a healthy community?
(Covers: people, knowledge, natural resources, technical
infrastructure, finances, political aspects, and cultural values
that a community embodies)
Resources for Communities of the Future (COF)
Intellectual & Social Capital
Community leadership, key people, knowledge and skills
Social capital / informal and formal relationships that
characterize a community
Inclusive Capital
Interactions of community partners through:
Social media
Coalitions
Partnerships
Cultural Capital
Public Health practitioners must identify values, behaviors and
public expressions

5. Environmental Capital
Sustainability: Natural, clean, green, safe and attractive
resources
Technical Capital
Social media, man-made capital and existing community
infrastructure
Effective communication, transport, housing, water, energy,
medical……
Financial Capital
Financial strategies for communities of the future (COF) must
deal with growing demands and diminishing revenue bases
Strategic Social Analysis
The gleaning of intelligence learned from the past but, most
importantly, understanding the likely direction of the future and
is directly related to “intelligent communities (ICs)”
Intelligent communities: develop their strengths and eliminates
their weaknesses through three processes 1) vision 2) ideas 3)
strategy
Analyzes
Reaches conclusions
Defines its present reality
Public Health Practitioners’ Approaches to Trends

6. Inactive / No interpretation of trends, ignoring all present and
future trends
Reactive / Responding to the agenda of others as set by the
community, institution, or agency for which they are employed
Proactive / Making detailed plans for the future and settings
trends based on exiting knowledge, incorporating community
needs, and institutional agendas
Interactive / Shaping and responding to changing trends over
time
Defining Mega Trends
An event or occurrence that affects the majority of areas of
civil, business and public life
Globalization – Global companies and economies work in local
competition within global structures. Global and local must be
integrated.
Individualism - A social trend where individuals are
individualistic, informal, informed, interactive and yet
international in their thinking and behavior.
Merging – Areas of life merging together; technologies and
medicine; between culture and values; between work and
leisure; and between the public and private sectors.
Defining Mega Trends

7. An event or occurrence that affects the majority of areas of
civil, business and public life
Accelerated communication and social media – Rapid exchange
of information. Implications for administration, education,
health care, transportation, etc….
Urbanization – By 2030 an estimated 60% of the world’s
population will live in the inner cities. This metropolitanization
refers to the growing influence of large cities on the economic
health and prosperity of wider regions.
Migration – Increased global migration presents challenges and
opportunities. Challenges of social cohesion, integration, health
promotion and employment. Opportunities of knowledge
migration, where the knowledge and the skills of immigrant
communities can be harnessed to improve the community.
Challenges to Communities of the Future
Aging population – Healthcare system
Economic Restructuring – End of “lifelong” working
Disasters – Natural catastrophes, terrorism and epidemics
Crime – Safety and Security
Migration and immigration – people & knowledge
Segregation, disparity, inequality and poverty
Social Cohesion
Sustainable development and economic growth locally and
globally

8. Intelligent Communities
Must use all capital wisely – Human: Intellectual and social
capital, environmental capital, cultural and leisure capital,
financial capital, inclusive capital, technical capital.
15
Future Trends in CEOD
Transparency – Social Media Age
Including new forms of participants and empowerment
Development of partnerships
These major trends must be communicated within the society,
the economy and the politics of the community. Tasks and
responsibilities need to be assigned to the community at large
and at diverse levels. Dream Communities must organize
coalitions and boards for exchanges of ideas and creativity.
After reading Chapter 15 and reviewing the power points,

9. discuss how gentrification, revitalization and feral communities
can shape the communities of the future in both positive and
negative ways.
Also watch this link:
https://www.youtube.com/watch?v=pgOiXSAG96w&feature=yo
utu.be