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Barry J Horne
Executive Career Coaching
M: (0425) 308 625
InterNations E : barryjh@amnet.net.au
September 2016 L: http://au.linkedin.com/in/barryhorne
1. Crafting Your Resume Profile Statement
2. Communicating Your Achievements
3. Developing Your LinkedIn Profile Headline

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Sector of Economy
Industries
Work Settings
Fields of Expertise
Areas of
Specialisation
Qualifications
Style
Horne (2016)
Project Manager, Mining and Construction Services
A Project Manager with over 5 years’ experience with
Australian subsidiaries of a global Group providing
equipment and professional services to the mining, minerals,
materials handling, and cement industries.
Areas of particular expertise include Commercial Project
Management, Claims Management, and Construction Law.
Possesses a capacity to work autonomously, and in project
teams, to solve complex, challenging business problems by
applying excellent investigative, conceptual, critical thinking,
planning, quantitative, and technology skills.
Practical experience and training in Project Management are
supported by formal qualifications in Construction Law,
Business Administration, and Accounting.
Horne (2016)

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Customer Service
A Customer Service Team Leader with over 20 years’ experience in
the Leisure and Entertainment industry. Possesses a strong capacity
to sensitively manage relationships with international VIP customers,
collaborate effectively with staff and clientele from diverse cultural
groups, develop high performing teams that deliver 5-­star customer
service, ensure operational continuity, and improve processes and
procedures.
A versatile Customer Service professional whose career has
demonstrated flexibility and a willingness to assume responsibility.
Since 2003, roles held have been mainly in Contact Centre and
Customer Service roles. Early career experience was gained as
Owner and Manager of printing, newspaper and card shops
businesses. Telephone customer service skills include excellent
verbal pronunciation skills developed through amateur acting,
television commercial voiceover, and professional, part-­time ABC
radio work.
Horne (2016)
•Profile Statement
•Employment Summary Table
•Core Competencies / Key Strengths
•Career Highlights
Unique
Sales
Proposition
•Employer Profiles
•Key Responsibilities (Stakeholders,
People, Operations, Financial)
•Role Accomplishments
Employment History
and Contexts
•Professional Memberships
•Training
•Qualifications
•Community / Recreational
Interests (Optional)
•Personal Information
•Referee Statement
Background (Supportive)
Information
Pyramid
Resume
Model

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Horne (2016)
Importance
} Provide Evidence of Success
} Indicate Capacity to Contribute
} Meet Challenges / Needs of Target Business
Settings
} Workplaces
} Community Service
} University / Study
} Leisure
Situations (5Cs)
} Complexity
} Challenge
} Change
} Crisis
} Chaos
Situation
When?
Where?
What?
Who (Role)?
Task / Tactic
How ?
Overarching
Approach
/Initiative Taken
Actions
How?
Logical Stages
and Phases
Results
Why (So What)?
Relate to
Business Goals
Horne (2016)

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Horne (2016)
An Achievement Story with no Results
is like a
Joke without a Punch Line!
Horne (2016)
At XYZ Limited at the end of 2009, I joined a Project
Team. The business had just started to build onsite
and had subcontracted the work to a Construction
Company.
A stream of subcontractor claims had been submitted
for payment.
Although contractor day work sheets had been signed
off by the business site supervisory staff, they were
unaware of the overall scope of work with the
Construction Company and tended to only verify work
completed.

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Horne (2016)
In the absence of close earlier scrutiny, I initiated a
comprehensive review of all project claims.
Horne (2016)
My review involved:
} Reviewing the agreed scope of work
} Liaising with site supervisory staff to understand
work undertaken and striking out claims that were
out of agreed scope
} Eliminating submitted claims that had not been
signed off by site supervisory staff
} Discounting claims that claimed excessive hours
per day per person working
} Deleting claims that could not be supported by
manning data, and
} Fully documenting all discrepancies.

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Horne (2016)
Armed with the review documents, the Project Manager
negotiated a downward revision of $x in standard and
variation claims made by the Construction Company.
At the conclusion of the review, I also met with site
supervisory staff to alert them to the types of
overcharging discrepancies discovered during the
review process.
After my review, site supervisory staff more vigorously
reviewed day work sheets, resulting in earlier
identification and rejection of spurious claims.
Horne (2016)
On joining an onsite Project Team, initiated a comprehensive review of
excessive Construction Subcontractor payment claims, which ultimately
led to a downward revision of $x (or %) in standard and variation
claims, more vigorous Site Supervisor scrutiny of day work sheets, and
earlier detection and rejection of spurious claims (XYZ Limited, 2009).

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Sammons (2015)
Importance
} Accompanies Name and Profile Across LinkedIn (see above)
} Will Potential Employers / Recruiters / Clients Click to View Your Profile?
Design Considerations
} 120 Character Limit
} Defaults to First Entry in LinkedIn Experience Section
} Scope to Tailor to Align with Career Agenda

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Horne (2016)
Sammons (2015)
Elements of Your Headline Statement
} Areas of Expertise
} Whom You Serve
} How You Help
Selecting Words
} Precise, Short Phrases / Keywords
} Leverage Resume Profile Statement
} View Profile Headlines of Others in Field/Industry (Advanced Search)
} Look at a Few Relevant Word Clouds for Inspiration
Reppler (2011). Job Screening with Social Networks: How Are
Employers Screening Job Applicants?
http://blog.reppler.com/2011/09/27/managing-­your-­online-­image-­across-­
social-­networks/
Sammons (2015). Linked to Influence. p22-­24