This presentation is created by Sourabh Ballullaya during internship in marketing under the guidance of Prof. Sameer Mathur, IIM Lucknow

5.  Promoting a brand.
 Raising money for social causes.
 Breaking news
 Following favourite celebrities.
OR Simply
CHANGING THE WORLD.

7. WHY A TWEET CONTAINS ONLY
140 CHARACTERS?
The reason is so that when tweets were sent
via SMS, messages wouldn't be split.
SMS messages are 160 characters and they
wanted to leave 20 chars for the username.
It was really SMS that inspired the particular
constraint of 140 characters.

14. GLOBAL IMPACTS SINCE
INCEPTION
 Awareness to issues such as politics, natural
disaster response and protests.
 Sense of direct connection with favourite
celebrities.
 Enable its users to communicate more freely.
 Allows its users to really feel part of a
community, a network of companions with
similar tastes and interests.

15. BIGGEST COMPETITORS
 Facebook
 Instagram
 Whatsapp
 Tumblr
 LinkedIn

16. HOW DOES TWITTER DIFFER
FROM OTHER SOCIAL MEDIA
 Ease of use.
 Use of promoted tweets and promoted
trends.
 Sense of community among members.
 Real time content.
 Faster.

19. CHALLENGES AHEAD:
 Lack of usage.
 One-way communication.
 Real-Time Search Competition.

20. SUMMARY
About Company Global Market

21. DISCLAIMER
Created by SOURABH BALLULLAYA, PICT Pune
during a marketing Internship under the guidance of
PROF. SAMEER MATHUR, IIM Lucknow.